Siam Paragon Bangkok International Fashion Week 2026 Unites Thai Designers to Drive the Future of Thailand’s Fashion Industry

Elevating the Fashion Ecosystem and Unlocking Value in the Creative Economy
Advancing Bangkok's Position as a Fashion Capital of Asia

BANGKOK, THAILAND – Media OutReach Newswire – 14 October 2026 – Siam Paragon reaffirms its position as a global fashion destination, advancing a strong and sustainable fashion ecosystem through the success of "Siam Paragon Bangkok International Fashion Week 2026" (BIFW2026). Held from 8–11 October 2026, this major regional fashion event extended beyond presenting collections on the runway to serve as a strategic platform, connecting creativity, Thai designers, fashion brands, business partners and consumers within an integrated ecosystem. By enhancing brand visibility, strengthening brand image and supporting the purposeful growth of Thai fashion, BIFW2026 demonstrated its vital role in shaping Bangkok's fashion identity and advancing the city's position as a fashion capital of Asia. Under the theme "TH-nomenal Extraordinary – Lead the Culture, Wear the Future", the event presented 10 fashion shows by 10 leading Thai brands, achieving full-capacity attendance at every show and generating strong buzz across all social media platforms.

Siam Paragon Bangkok International Fashion Week 2026 Unites Thai Designers to Drive the Future of Thailand’s Fashion Industry

The success of BIFW2026 was made possible through the collaboration between Siam Paragon and leading partners from the public and private sectors, united in their commitment to strengthening Thailand's fashion industry. Partners included the Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand. Together, they elevated the fashion experience on the iconic Grand Runway at Parc Paragon, M Floor, Siam Paragon.

Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: "Siam Paragon Bangkok International Fashion Week 2026 reflects the creative strength and the increasingly distinctive, diverse capabilities of Thai fashion. Under the theme 'TH-nomenal Extraordinary – Lead the Culture, Wear the Future', we aim to push fashion beyond a mere expression of clothing beauty. We see it as a powerful force that connects culture, heritage, craftsmanship and the vision of a new generation.

Throughout the four days of BIFW2026, we witnessed Thai designers express their identities through distinctive designs, skillfully reinterpreting their cultural roots through a contemporary lens. Our greatest source of pride in BIFW2026 goes beyond attendance figures or the response it generated. It lies in seeing the entire Thai fashion ecosystem grow, encompassing pioneering designers, emerging talents, entrepreneurs, Thai artisanal craftsmanship, brands, and business partners, all working together to create new value for the industry.

BIFW is therefore more than an annual fashion event. It is a platform of opportunity that connects creativity with the real economy, serves as a key catalyst for bringing Thailand's soft power to international audiences through fashion, and creates meaningful experiences and inspiration for people."

BIFW2026 brought fashion narratives to life through 10 shows by 10 Thai brands, each with its own distinctive creative perspective and design language. Its success lay not only in gathering leading designers, but also in providing a platform where different generations of Thai design talent could grow together across every dimension. Iconic brands such as FLYNOW, NAGARA, and 27FRIDAY expressed their enduring identities and design DNA through contemporary perspectives that retained a powerful presence on the runway.

Meanwhile, established brands that have grown and evolved alongside the platform—ISSUE, POEM, PAINKILLER Atelier, and VVON SUGUNNASIL—each presented a clearly defined design language. Their collections demonstrated the ability to preserve a distinctive identity while extending their creativity in response to an ever-evolving fashion landscape. Adding another compelling perspective was 37°C Thirty-seven degrees Celsius, a brand featuring a legendary designer who delivered a bold interpretation of fashion's next chapter. This diversity made BIFW2026 more than a showcase of collections: it became a space where the experience, design philosophies, and visions of Thai brands came together with depth and dimension.

Another significant achievement of BIFW2026 was its role in providing promising brands with a platform to fully establish their presence, particularly CHATO and MERGE, whose collections combined contemporary perspectives with distinctive design signatures. MERGE reinterpreted denim and craftsmanship through silhouettes reflecting contemporary lifestyles, while CHATO translated floral inspiration into garment construction and folding techniques rooted in Thai heritage.

The participation of both brands highlighted BIFW2026's role in enabling designers to expand the scope of their creative presentations, build wider awareness, and further develop their brands along their individual growth journeys, while bringing fresh dimensions to Thailand's fashion landscape.

Throughout the event, BIFW2026 attracted attention both offline and online, trending across all social media platforms. This response reflected fashion's power to connect brands, designers, fashion industry figures, and consumers. The event's success further reaffirmed Siam Paragon's ability to deliver world-class experiences while serving as a platform that supports Thai designers' growth, connects partner networks and broadens the reach of Thai fashion.

Siam Paragon remains committed to developing Siam Paragon Bangkok International Fashion Week into more than a fashion platform, positioning it as a driving force for the future of Thai fashion. By bringing together iconic designers, established brands that continue to evolve, and emerging brands ready to redefine the industry, Siam Paragon continues to advance Bangkok's position as one of Asia's key fashion destinations.

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https://www.siamparagon.co.th
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Owner of globally recognized Flying Goose Sriracha strengthens roadmap toward Carbon Neutrality by 2040 and Net Zero Emissions by 2050

BANGKOK, THAILAND - Media OutReach Newswire - 14 October 2026 - Exotic Food Public Company Limited, a leading Thai food exporter and owner of Flying Goose, the globally recognized Thai Sriracha sauce brand, as well as the Exotic Food brand of Thai sauces and curry pastes, has become the first company in Thailand's food industry to receive ISO 14068-1:2023 certification from the Management System Certification Institute (MASCI).

Exotic Food Becomes Thailand’s First Food Company Certified to ISO 14068-1:2023

The certification marks a key step in the company's transition toward lower-carbon operations and supports its long-term targets of achieving Carbon Neutrality by 2040 and Net Zero Emissions by 2050, as environmental requirements become increasingly important for companies competing in global markets.

"Environmental performance is becoming an important part of doing business internationally, particularly in Europe, one of our key export markets," said Vasana Jantarach, Chief Executive Officer of Exotic Food Public Company Limited.

"Setting a target is not enough. We need a credible and internationally recognized framework that demonstrates how emissions will be measured, reduced and managed over the long term."

To meet the ISO requirements, Exotic Food reviewed and recalculated its greenhouse gas emissions baseline across its manufacturing operations, strengthened its emissions-data management system and trained executives and employees responsible for environmental data. The process also included pre-assessment and independent verification.

The company has begun implementing emission-reduction measures across its operations, including installing solar power systems at its Amata City Rayong facility, with further installations planned at its raw-material facility in Phitsanulok.

It is also improving manufacturing energy efficiency and working with logistics suppliers to gradually transition freight transport from diesel-powered trucks to electric vehicles.

A central principle of ISO 14068-1:2023 is that companies prioritize avoiding and reducing greenhouse gas emissions, followed by replacing carbon-intensive activities with lower-carbon alternatives. Carbon offsets are used only for residual emissions that cannot currently be eliminated.

"This framework gives us a disciplined pathway to reduce emissions as the business continues to grow," Vasana said. "It also enables our customers and business partners to see that our environmental commitments are measurable, transparent and independently verifiable."

Exotic Food said it will continue investing in cleaner technologies, energy efficiency and operational improvements as part of its broader ESG strategy and efforts to build a more sustainable food supply chain.

Hashtag: #ExoticFood #FlyingGoose #ISO14068

https://www.exoticfoodthailand.com/

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **