CSTS Welcomes Tourism & Hospitality Academic Leader Professor Robert Li to Advisory Board to Advance Strategic Growth and Tourism Innovation

NEW YORK, Oct. 14, 2026 /PRNewswire/ -- CSTS Enterprises (CSTS), a New York-based sports, entertainment, integrated media and travel technology group, today announced the appointment of Professor Robert Li, an internationally recognized thought leader in tourism and hospitality, to its Advisory Board. The appointment further strengthens CSTS' commitment to tourism innovation and long-term growth across its global portfolio of travel, sports, and entertainment businesses. 

Currently the Fung King Hey Memorial Professor of Tourism Management and Director of the School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School, Professor Li is globally renowned expert in destination marketing and tourist behavior. He has authored more than 280 journal articles and book chapters and received more than 30 research awards during his distinguished academic career. He has been named among the top 2% of scientists worldwide in sport, leisure, and tourism in the Stanford–Elsevier global rankings.

Throughout his career, Professor Li has worked with major organizations, government agencies, and corporations, including the World Travel & Tourism Council (WTTC), the United States Department of Commerce, Destination Canada, and China's Ministry of Culture and Tourism among many others. In addition, Professor Li currently serves as the President of the Travel and Tourism Research Association (TTRA), making him the first Asian elected to the organization's leadership in its nearly 60-year history. His research and advisory work have helped shape tourism policy, destination strategy and industry development on an international scale. Demonstrating his forward-thinking leadership, Professor Li has spearheaded the creation of two innovative master's programmes: the MSc in Leadership for the Experience Economy and the MSc in Sports Business Management.

As a member of the CSTS Advisory Board, Professor Li will provide strategic guidance on sports tourism, hospitality innovation and the broader strategy tapping on the growing experience economy. His expertise will support CSTS as it continues expanding its international footprint while developing new hospitality products, partnerships and experiences for clients, destinations and global audiences.

Abel Zhao, Group CEOand Executive Director of CSTS Enterprises, said: "We are delighted to welcome Professor Robert Li to CSTS' Advisory Board. He is one of the most respected voices in global tourism and hospitality, combining world-class academic credentials with deep practical experience working alongside governments, industry bodies and international brands. His insights will be invaluable as we continue to evolve our businesses and create innovative experiences that connect people, destinations and communities."

Professor Li added: "I am deeply honored to serve on the Advisory Board of CSTS Enterprises. Collaborating with Mr. Abel Zhao and his team to shape the future of tourism, hospitality, and the broader experience economy is a thrilling opportunity—especially as we harness these sectors to elevate human well-being and foster societal flourishing."

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

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CSTS Welcomes Tourism & Hospitality Academic Leader Professor Robert Li to Advisory Board to Advance Strategic Growth and Tourism Innovation

ABU DHABI, UAE, Oct. 14, 2026 /PRNewswire/ -- Zayed National Museum, the national museum of the UAE, announces its inaugural temporary exhibition, Tracks Through Time: The Camel in Society, Trade and Art. The world's first exhibition to comprehensively explore more than 7,000 years of camel history will open early December 2026, coinciding with the museum's first anniversary celebration.

Tracks Through Time examines the camel's role in society, trade networks and creative cultures of the UAE and the wider region, from the earliest evidence of wild camels on this land to the living traditions practised today.

The exhibition will include wild camel bones excavated from the archaeological site of Baynunah in Abu Dhabi dating to the Neolithic Period (4,500-4,000 BCE), on loan from Natural History Museum Abu Dhabi, alongside remains from Al Sufouh in Dubai dating back to the Bronze Age (2,000-1,300 BCE) loaned from Dubai Culture and Arts Authority. This is the first time that detailed evidence of the now-extinct wild camel species will be presented to the public.

Dr. Peter Magee, Director of Zayed National Museum, said: "We are excited to present our first temporary exhibition, which celebrates the camel's profound significance in Emirati culture and the broader story of the UAE. This exhibition represents our mission to deepen understanding of the UAE through original research and meaningful public engagement. Grounded in the latest scientific research and built through collaboration, the exhibition traces the unique archaeological evidence for the presence of wild camels in the UAE thousands of years ago, initial camel domestication in the UAE, camel-human bonds and daily life, culminating in the prestige of Al Hejin camel racing and Mazayna beauty competitions."

Also included are domesticated camel bones from the site of Saruq Al Hadid in Dubai, dating back to the Iron Age (2600–550 BCE) loaned from Dubai Culture and Arts Authority. These remains provide some of the earliest evidence in the world for the taming and rearing of wild camels into a domesticated species.

Other highlights include a rare children's book detailing the different species of camel and their uses dating to the 1840s, examples of rock art depicting camels from Fujairah dating to 3,000 years ago and representations of camels in UAE postage stamps throughout the years. Audiovisual elements will present rare archival photography and film footage alongside recordings of Taghrooda and Alheda'a (camel calling), oral traditions inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity, and oral testimonies from camel herders and community members.

Tracks Through Time will form part of a wider programme of activities and experiences marking the museum's first anniversary milestone. Visitors will be able to take part in exhibition-related workshops, activities, tours, alongside special anniversary programming across the museum, as well as enjoy a standalone retail offering inspired by the themes of the exhibition.

For images and more information about Zayed National Museum, please visit this folder.

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Zayed National Museum's First Temporary Exhibition Explores 7,000 Years of Camel History

Zayed National Museum's First Temporary Exhibition Explores 7,000 Years of Camel History

Zayed National Museum's First Temporary Exhibition Explores 7,000 Years of Camel History