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ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

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ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON
Business

Business

ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

2026-10-14 22:13 Last Updated At:23:15

Travellers can discover Europe year-round with new winter adventures to the Canary Islands, Madeira and Morocco, summer adventures across Scandinavia and the Greek Isles, and visits to Royal Beach Club Santorini

MIAMI, Oct. 14, 2026 /PRNewswire/ -- Royal Caribbean is expanding its 2028-29 Europe lineup with the brand's boldest year-round season, offering more ways to explore the Mediterranean, Northern Europe and the Canary Islands across seven ships. For the first time, holidaymakers can explore Europe any time of year on Rhapsody of the Seas, from summer adventures with overnight stays in Egypt to winter getaways to the Canary Islands. Across the season, travellers can discover sought-after destinations throughout Greece, Turkey, Portugal, Spain and Northern Europe – including Royal Caribbean's return to Copenhagen and Stockholm – on 7-to 12-night holidays with experiences for all ages on board. Bookings for the European 2028-29 season are now open for Crown & Anchor Society loyalty members on Royal Caribbean's website ahead of the official opening on Thursday, Oct. 15.

Holidaymakers exploring the Greek Isles can experience the Ultimate Santorini Day, a full-day excursion combining visits to Oia and Fira with access to Royal Beach Club Santorini, featuring a stunning beach, authentic local cuisine and more. At the beach club, guests can explore an open-air market showcasing a rotating selection from local businesses, including produce from Nomikos Estate; ouzo, tsikoudia and aged tsikoudia from Santorini distillery Canava Lyngos; and wine from Santo Wines. Select getaways with later evening stays give guests even more time to take in the island's scenery and experiences.

Europe 2028-29 Highlights

  • Rhapsody of the Seas – From Athens (Piraeus); Barcelona; and Lisbon, Portugal
    Rhapsody will kick off Royal Caribbean's year-round Europe season with 7- to 12-night holidays from Athens (Piraeus), Barcelona and Lisbon. From May to October 2028, holidaymakers can explore the history and culture of Turkey and Egypt on 7-night getaways with overnight stays in Alexandria, Egypt and Istanbul or take in the sun-soaked destinations of Greece, including the Ultimate Santorini Day to spots around the island and Royal Beach Club Santorini. Starting November 2028, Rhapsody will deliver 9- to 12-night getaways visiting destinations across the Canary Islands, Portugal, Morocco, Cyprus, Malta and Greece. Holidaymakers can discover Tenerife's natural saltwater pools and Gran Canaria's Maspalomas Dunes, explore the vibrant cities of Casablanca and Tangier, Morocco, or experience overnight stays in Alexandria. The season also marks Royal Caribbean's return to Heraklion, Greece, and Cagliari, Sardinia, Italy for the first time in more than a decade. Between adventures, guests can relax by the outdoor pool or fully climatized Solarium, enjoy live entertainment, and dive into global cuisines from sushi at Izumi to premium steaks at Chops Grille.

  • Explorer of the Seas – From Ravenna (Venice)
    From May to October 2028, Explorer will deliver 7-night Mediterranean holidays to the Greek Isles and Croatia, with every holiday including later stays in Santorini for more time to soak up the island's iconic caldera views, whitewashed villages and spectacular sunsets, along with Royal Beach Club Santorini. Select getaways also feature visits to Kotor, Montenegro, where holidaymakers can enjoy a hike and a picnic in Lovcen National Park or walk through Kotor's Old Town. On deck, Royal Caribbean's signature experiences include the FlowRider surf simulator, The Perfect Storm waterslides, and the adults-only Solarium.

  • Freedom of the Seas – From Southampton, England 
    Adventurers on Freedom can choose from a range of 3- to 9-night holidays across Northern and Southern Europe from May to October 2028. Across the Norwegian fjords, the cityscapes of Copenhagen, Denmark, and Bruges (Zeebrugge), Belgium, and the coastlines of Bilbao, Spain, Paris (Le Havre), and Lisbon, holidaymakers can discover a variety of European experiences departing from Southampton. Freedom pairs European exploration with Royal Caribbean favourites, including The Perfect Storm waterslides, FlowRider surf simulator and glow-in-the-dark laser tag.

  • Jewel of the Seas – From Copenhagen and Stockholm
    Returning to Copenhagen, Stockholm and the Baltic, Jewel will sail from May to August 2028 on 7- to 11-night adventures visiting incredible destinations across Helsinki; Visby, Sweden; Gdansk (Gdynia), Poland, and Klaipeda, Lithuania, with itineraries highlighting Scandinavia's striking coastlines and centuries of Nordic history and culture. On Jewel, holidaymakers can enjoy a range of fan-favourite experiences, including the rock-climbing wall, adults-only Solarium and award-winning Broadway-style entertainment.

  • Liberty of the Seas – From Barcelona, Athens (Piraeus), and Rome (Civitavecchia)
    From May to October 2028, Liberty will take holidaymakers on 7- and 8-night getaways to the Greek Isles, plus adventures to the Mediterranean visiting Provence (Marseille), France, Sicily (Palermo), Italy, and Cagliari, Sardinia. Holidaymakers visiting Greece will enjoy later evening stays in Santorini, alongside the option to experience Royal Beach Club Santorini or choose from a variety of new excursions showcasing the prehistoric settlement of Akrotiri, visiting Fira or taking in the black sand beach of Perivolos. On the newly amplified Liberty, adventurers can kick back at the pool deck with the Lime & Coconut tropical tiki bar, take on the Royal Escape Room or enjoy hibachi at Izumi Teppanyaki.

  • Mariner of the Seas – From Barcelona, Lisbon, Athens (Piraeus), and Ravenna (Venice)
    Returning to the Mediterranean, Mariner will deliver 7-night holidays exploring some of the region's most sought-after destinations including Palma de Mallorca, Spain; Porto (Leixoes), Portugal, and Dubrovnik, Croatia. Between adventures ashore, holidaymakers sailing on Mariner can enjoy the ship's lineup of unrivalled attractions, from the FlowRider surf simulator and The Perfect Storm waterslides to popular dining venues including Jamie's Italian and Izumi.

  • Odyssey of the Seas – From Rome (Civitavecchia)
    From April to October 2028, Odyssey will return to Rome (Civitavecchia) for 7-night adventures through the Greek Isles, including visits to destinations like Ephesus, Turkey, and Mykonos, Greece. Holidaymakers can explore the islands with extended evenings in Santorini, with the option to spend the day at the Royal Beach Club Santorini, as part of their Ultimate Santorini Day. On Odyssey, travellers can make the most of sea days with the RipCord by iFLY skydiving simulator, the North Star observation capsule and SeaPlex, the largest indoor activity space at sea.

Holidaymakers can learn more about new and upcoming European adventures by visiting Royal Caribbean's website.

About Royal Caribbean
Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with industry-leading innovations and an all-encompassing combination of experiences, from thrills and ways to chill, to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 23 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including Perfect Day CocoCay in The Bahamas and Royal Beach Clubs in Paradise Island and Santorini, plus Royal Beach Club Lelepa coming soon.

Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

ROYAL CARIBBEAN UNVEILS MORE WAYS TO EXPLORE EUROPE IN 2028-29 WITH NEW YEAR-ROUND SEASON

Bringing Its Signature Bold, Color-Forward Swimwear Aesthetic into Workouts and Weekends

SHANGHAI, Oct. 14, 2026 /PRNewswire/ -- POPVIL, a swimwear-led women's apparel brand known for bold color blocking and playful contrast, today announced the launch of ColorSoft™, an activewear collection that extends the brand's signature color-led design language into movement and everyday life. Throughout the 2026 swimwear season, POPVIL consistently ranked among the top five swimwear brands by sales volume on the U.S. TikTok Shop. (Source: FastMoss, U.S. TikTok Shop Swimwear Category Monthly Sales Ranking, June 2026.)

POPVIL's swimwear has long used bright colors and energetic design to help women feel confident and express their personality. Through ongoing customer conversations, the brand found that women valued not only how its products looked, but also how they made them feel—comfortable, supported and confident.

One POPVIL customer in her 60s wrote:

"I appreciate that you make swimsuits that allow a woman in her 60s to put one on and feel comfortable, confident and really good about herself. ... I love the bold colors."

That feedback helped inspire POPVIL to bring the same sense of comfort, confidence and self-expression beyond vacation and into everyday movement.

Customer research reinforced the opportunity. Across surveys conducted in August 2025 and August 2026, POPVIL collected more than 1000 responses from customers who had purchased POPVIL swimwear, with more than 65% reporting that they exercise regularly.

Vibrant Activewear for Workouts and Weekends

ColorSoft™ brings POPVIL's recognizable color DNA into activewear through contrast binding, color blocking, clean lines and figure-flattering silhouettes. Designed for workouts, outdoor walks and weekend routines, the collection reflects the brand's belief that activewear can combine function with personality and mood.

The "Soft" in ColorSoft™ represents the collection's focus on comfort. Several core styles use a custom-developed brushed nylon-spandex fabric designed to balance next-to-skin softness, stretch and supportive hold. Early testers described the hand feel as "buttery soft." The fabric also offers moisture-wicking performance and breathability for movement and everyday wear.

With a core customer base of women aged 30 and older, POPVIL also designed the collection around coverage, support, flattering fit and everyday practicality. Key categories include:

  • Sports Tanks with Built-In Support: Core tank styles integrate built-in bras and coverage into a single top. Varied necklines, open-back details and contrast-color elements balance support and midsection coverage with a lighter, flattering look. Coordinated colors, lines and trims across tanks and leggings also create complete set looks.
  • High-Waisted Leggings: Many styles replace traditional elastic waistbands with folded-fabric construction, creating a softer, smoother high-rise fit with less digging through the waist. Crossover V-waistbands, back V-seam detailing and side pockets combine flattering lines with practical functionality for workouts, outdoor walks and everyday errands.
  • All-in-One Active Dresses: Designed as complete outfits in one piece, the dresses feature integrated shorts to eliminate the inconvenience of detachable liners that can be misplaced. A discreet back opening also simplifies restroom access, addressing a common drawback of active dresses with built-in shorts.

Together, the pieces are designed to move naturally from workouts and outdoor walks into everyday life—functional enough for exercise while polished and practical enough for weekends.

"ColorSoft™ is a natural extension of what our customers already value about POPVIL: color, comfort and confidence," said Jane Go, Marketing Director at POPVIL. "We developed the collection around the way women actually move—from training and outdoor walks to errands and weekends—so performance does not have to come at the expense of personality or ease."

ColorSoft™ brings POPVIL's "Wear the Good Mood" philosophy from vacations into movement and everyday life, with activewear designed to help women feel good in what they wear.

The ColorSoft™ Collection is now available at popvil.com and through the official POPVIL TikTok Shop, @popvil_official. The collection includes sports tanks, leggings, active sets and active dresses, with additional silhouettes and colorways planned.

About POPVIL:

POPVIL is a swimwear-led women's apparel brand with growing resortwear and activewear collections. Founded in 2020, the brand primarily serves women in their 30s and beyond, creating products designed around flattering fit, comfort and everyday confidence.

Known for its signature use of bright colors, playful contrasts and feel-good design, POPVIL believes clothing should do more than serve a purpose—it should lift the mood and help women feel confident, energized and at ease. This belief is embodied in the brand slogan, "Wear the Good Mood." Recognizing that confidence is also shaped by fit, comfort and performance, POPVIL conducts ongoing customer research, including annual one-on-one interviews, and applies those insights to product development, fit refinement and the overall shopping experience.

POPVIL is available through popvil.com and major digital platforms including Amazon, TikTok Shop and SHEIN, supported by operations in Los Angeles and South China.

Learn More:
Instagram Account:@popvilshop
TikTok Account:@popvil_official
Facebook Account:@popvilshop
Youtube Account: @popvil_official
Media Contact: marketing@popvil.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Fast-Growing DTC Brand POPVIL Launches ColorSoft™ Activewear Collection

Fast-Growing DTC Brand POPVIL Launches ColorSoft™ Activewear Collection

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