With a legacy spanning 14 editions, more than 12,500 senior leaders, 400 international speakers, 200 sessions and 400 partners, MMA IMPACT Vietnam is preparing for its milestone 15th edition.
HO CHI MINH CITY, Vietnam, Oct. 19, 2026 /PRNewswire/ -- Taking place on 29 October at GEM Center in Ho Chi Minh City, MMA IMPACT Vietnam 2026 will bring together 1,000+ senior marketing leaders, 30+ international speakers and representatives from hundreds of leading businesses to explore how marketing can drive measurable business value and growth.
The momentum will carry into the evening with the SMARTIES Vietnam 2026 Awards Gala, celebrating the year's most outstanding marketing campaigns and the teams behind them.
Leading Industry Voices to Take the Stage at MMA IMPACT Vietnam 2026
Under the theme "Advancing Marketers' Ability to Create Value," this year's programme will focus on four key areas of business impact: Growth, Margin, Retention and Enterprise Value. MMA IMPACT Vietnam 2026 will offer practical perspectives on how leaders can translate strategy, technology and data into measurable business outcomes.
One of the highlights of MMA IMPACT Vietnam 2026 will be its lineup of 30+ international speakers, including CEOs, CMOs, Marketing Directors and senior leaders from multinational corporations, leading brands and organizations at the forefront of the industry.
Through keynote presentations, CEO/CMO panels, and in-depth discussions, delegates will hear directly from leaders tackling real business challenges and explore new approaches to strengthening marketing's contribution to business performance.
Ms. Phan Bich Tam, Managing Director of MMA Vietnam & Cambodia, shared:
"In the AI era, marketing has new capabilities to understand customers more deeply, make decisions faster, and optimize investment effectiveness. Real value is created when businesses connect AI and data with human understanding and clear business objectives - from growth and margin to customer retention and long-term enterprise value. MMA IMPACT Vietnam 2026 is a platform for leaders to share how these capabilities can be translated into measurable outcomes for businesses and for Vietnam's marketing industry."
1,000+ Leaders, Hundreds of Businesses and New Opportunities for Collaboration
Beyond its international speaker lineup, MMA IMPACT Vietnam 2026 will bring together more than 1,000 senior executives and marketing professionals from hundreds of leading businesses across sectors including FMCG, technology, finance, media and commerce.
Supported by 30+ leading partners, the event will connect brands, businesses and organisations contributing to the development of the marketing industry. Delegates will have opportunities to engage directly with decision-makers, expand their professional networks and explore new business partnerships.
The Most Anticipated Gathering for Marketing Leaders This October
MMA IMPACT Vietnam 2026 is now less than two weeks away, bringing the marketing community together for a day of strategic insights, firsthand perspectives from industry leaders and new opportunities for business collaboration.
The evening will continue with the SMARTIES Vietnam 2026 Awards Gala, where the year's most outstanding marketing campaigns will be announced and recognized.
Seats for both events are limited. Register now to be part of this year's gathering of marketing leaders and innovators.
Event Information | 29 October 2026 – GEM Center, Ho Chi Minh City
- MMA IMPACT Vietnam 2026: 08:00 AM – 05:00 PM
https://mmaglobal.com/event/mma-impact-vietnam-2026
- SMARTIES Vietnam 2026 Awards Gala: 6:00 PM – 10:00 PM
https://mmaglobal.com/smarties/awards/programs/vietnam/gala
PR Newswire is the official media partner for MMA IMPACT Vietnam 2026.
Contact:
MMA Vietnam
mmavn@mmaglobal.com
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MMA IMPACT & SMARTIES Vietnam 2026 to Unite 1,000+ Leaders for Growth and Marketing Excellence
As part of TECNO and artist Angélica Dass's global "100 Portraits of Becoming" project, the new BBC StoryWorks film reveals the personal journeys behind the portraits, bringing to life a shared vision of seeing beyond the image to understand the people behind it.
HONG KONG, Oct. 19, 2026 /PRNewswire/ -- Global innovative technology brand TECNO has jointly produced and released a new film with BBC StoryWorks to unveil the project of "100 Portraits of Becoming," a two-year global portrait project co-created by TECNO and internationally acclaimed visual artist Angélica Dass which started from Kenya as the first chapter. Building on TECNO's philosophy of inclusive imaging technology and Angélica Dass's distinctive approach to portraiture, the project plans to bring together 100 portraits and personal stories across five countries, moving beyond visual representation to explore the individuality and humanity behind each portrait. Through the personal journeys featured in the film, audiences gain a glimpse into the energy and aspirations of people navigating today's changing world — how they are finding their own paths, shaping new possibilities and imagining who they want to become.
Watch the full film
The film also explores the shared vision behind TECNO's collaboration with Dass. While TECNO's Universal Tone technology seeks to fairly represent the beauty of different skin tones and human diversity, Dass's work has long challenged the labels and assumptions through which we see others. Together, they bring a shared belief to "100 Portraits of Becoming": that being seen is about more than appearance — it is also about being understood for who we are.
Through the film, this idea comes to life in Kenya, where the first chapter of "100 Portraits of Becoming" began. It introduces some of the people behind the portraits, each with a different story of finding their own way forward. For agripreneur Alex Mutua Muli, opportunity wasn't something to seek elsewhere, but something to create at home. By connecting local farmers to wider markets, he is helping build a future in the community where he grew up. Alexander Odhiambo took a different path, turning an uncertain start to his career into a new beginning. From a small apartment in Nairobi, he co-founded a software company that has since grown to serve markets across Africa, opening doors for others along the way. And for Jelimo Cheboi, what began as a small WhatsApp group became something much bigger. As co-founder of GirlSkate Nairobi, she has helped turn a shared passion for skateboarding into a growing community where girls and women can challenge expectations, find belonging, and express themselves on their own terms.
Their stories are different, but each challenges an assumption about what is possible — whether it is where opportunity can be found, what a career can become, or who gets to belong. Together, they offer a glimpse of the people behind the portraits, whose lives cannot be summed up by a single image or label.
"The beauty of this project was the chance to look beyond an image and let people tell their own stories. Through their passions and experiences, every person we met brought a vibrancy and depth to the film that a single portrait may not fully capture. We hope the film will encourage audiences to see people with a little more curiosity and a little more understanding," said Tom Deakin, Director, Content Strategy at BBC StoryWorks APAC.
"100 Portraits of Becoming" is a two-year global project bringing together 100 portraits and personal stories across Kenya, the Philippines, Saudi Arabia, Türkiye and Brazil. Together, these portraits and stories will form a growing collection that celebrates the many different ways of being human — 100 people, 100 stories and 100 ways to see humanity. Following its first chapter in Kenya, the project will continue its journey to more countries around the world, uncovering new stories, experiences and perspectives on what it means to become. Stay tuned for more inspiring stories and the latest updates from "100 Portraits of Becoming" on the BBC StoryWorks project page and "100 Portraits of Becoming" by TECNO and Angelica Dass official website.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
About "100 Portraits of Becoming" by TECNO and Angélica Dass
"100 Portraits of Becoming" is a global portrait project created by TECNO together with internationally recognized artist Angélica Dass. Over two years, it will produce one hundred portraits across five countries — Kenya, the Philippines, Saudi Arabia, Türkiye and Brazil — pairing Dass's portrait methodology with TECNO's Universal Tone inclusive imaging technology. Each portrait moves beyond a face to the person behind it: to lives unfolding across different cultures, generations and moments of social change. One hundred portraits become one hundred ways of seeing humanity — and one growing archive of who we are, told by the people living it. To learn more, please visit: https://www.tecno-mobile.com/100portraitsofbecoming/.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
TECNO and BBC StoryWorks Unveil New Film Exploring the Human Stories Behind "100 Portraits of Becoming"
