BODi Launches INSANITY “Liquid Shock” Energy Drink Designed For Sharper Focus, Improved Reaction Time, Physical Performance and a Huge Jolt of Energy

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct 21, 2026--

BODi (NASDAQ: BODI), the proactive wellness company delivering nutrition, supplements and proven fitness programs that help people take control of their health inside and out, today announced the launch of INSANITY Liquid ShockEnergy Drink, a zero-sugar, ready-to-drink energy beverage designed to fuel demanding days when ordinary energy isn’t enough. From intense workouts to extreme challenges and long shifts, INSANITY Liquid Shock Energy Drink delivers sustained energy and sharper focus when it matters most.

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Inspired by the unrivaled intensity of BODi’s iconic INSANITY training series that millions of users have done over the last 17 years, this drink brings that same relentless intensity to every sip. INSANITY Liquid Shock Energy combines 300 mg of caffeine with TeaCrine ® and Dynamine ® in a triple-energy formula leveraging these plant-derived stimulant alkaloids for energy and focus. The result is a powerful energy experience that also features a blend of nootropic and performance ingredients designed to support sharper focus, faster reaction time and physical performance, delivering a major jolt of sustained energy.

“Our INSANITY fitness programs challenge people to achieve extraordinary physical and mental results,” said Carl Daikeler, Co-Founder and CEO of BODi. “We wanted an energy drink to match that next-level intensity, and this new INSANITY Liquid Shock Energy Drink delivers. Formulated to go far beyond caffeine alone and other energy drinks, INSANITY Liquid Shock provides an incredible range of performance benefits in a single serve can. We’ve taken the essence of our world-famous INSANITY fitness programs and formulated a powerful energy drink designed for high-intensity achievers, athletes, students, and gamers.”

Five Benefits. One Can. Four Flavors.

INSANITY Liquid Shock Energy Drink goes beyond energy alone, combining caffeine, nootropic and performance ingredients to support the demands of the body and mind.

Available in four unhinged flavors, including Nuclear Sherbet, Off Your Rocket, Radioactive Sour Apple, and Sourmelon Panic, the INSANITY Liquid Shock Energy Drink delivers:

Expanding INSANITY and BODi’s Performance Nutrition Portfolio

On November 12, BODi will further expand the INSANITY brand into performance nutrition with the launch of INSANITY Pre-Workout Powder, timed to coincide with the debut of INSANITY: Unhinged, the all-new fitness program featuring three-time HYROX World Champion Hunter McIntyre, launching exclusively on BODi.

Featuring 360 mg of caffeine, TeaCrine ®, Dynamine ® and performance-focused ingredients, INSANITY Pre-Workout Powder is designed to support energy, endurance, focus, strength and pump for those who push to their limits and still wake up hungry for more.

The INSANITY Liquid Shock Energy Drink and INSANITY Pre-Workout Powder extend the brand into performance nutrition, supporting BODi’s broader portfolio alongside Shakeology, the P90X Supplement System and P90X Energy Drinks.

INSANITY Liquid Shock Energy is available now on BODi.com in a 12-pack case for $29.99 which comes to just $2.50 per can. For a limited time, anyone who buys one case can get a second case 50% off. The product will soon be available on Amazon and at other retailers.

Together, these launches reflect BODi’s continued focus on nutrition and performance, extending its iconic fitness franchises into complementary products that support consumers beyond the workout.

To learn more and discover BODi’s entire performance nutrition portfolio, go to: BODi.com.

About BODi and The Beachbody Company

BODi is a proactive wellness company delivering nutrition, supplements, and proven fitness programs that help people take control of their health inside and out. With nearly three decades of experience, BODi, formerly Beachbody, has evolved from a leader in home fitness into a comprehensive health and fitness ecosystem designed to help people achieve their goals and lead healthier, more fulfilling lives. Anchored by science-backed nutrition solutions like Shakeology and supported by its portfolio of proven fitness and habit-building programs, including P90X and INSANITY, BODi is creating a more accessible and effective path to long-term health.

Since its inception, BODi has supported more than 30 million customers in achieving lasting results. The company continues to innovate across nutrition and digital fitness to deliver simple, proven solutions for modern lifestyles.

To subscribe and shop, visit BODi.com. For company and investor information, please visit TheBeachbodyCompany.com.

INSANITY Liquid Shock Energy Drinks are also available in Off Your Rocket, Sourmelon Panic, and Nuclear Sherbet.

Available in four unhinged flavors, including Radioactive Sour Apple.

Formulated to help unlock extreme mental and physical performance, INSANITY Liquid Shock Energy Drinks take you from fatigued to a colossal jolt of energy with sharper focus, zero sugar and just five calories per can.

JOHANNESBURG (AP) — Over 500 people in South Africa have fallen ill from a gastrointestinal illness that causes stomach cramps and diarrhea, which authorities are blaming on poor water quality in two different cities in the country.

Authorities this week issued a warning to communities east of the capital, Pretoria, to stop drinking water from their taps after 408 people including children fell ill and were treated at various health facilities.

Like other cities in the country, the capital and its suburbs have long had issues with the cleanliness of the region's water, and it remains a contentious political issue.

On Wednesday, city officials were distributing water to residents through emergency tankers, while the charity organization Gift of the Givers supplied the community with bottled water.

Most of those who fell ill were children under 4. According to health and city officials, the people fell ill after drinking contaminated water from a water treatment plant which supplies water to several communities east of Pretoria.

Authorities confirmed that the water at the plant had not been chlorinated for about three weeks, rendering it unsafe for human consumption. Officials said the municipality had trouble obtaining chlorine from its usual supplier.

They said the plant gets water from the Bronkhorstspruit River, which is badly contaminated with sewage pollution from poorly functioning wastewater treatment plants upstream.

An initial investigation revealed that officials failed to inform residents about the poor quality of the water.

Nasiphi Moya, mayor of the city of Tshwane, which includes Pretoria and surrounding communities, said that an investigation found that city officials had failed to warn affected areas “that the water being supplied had not been chlorinated and therefore should not be drunk or used for cooking, washing or bathing, even after boiling.”

Various political parties have called for Moya to resign, and for other officials to be fired, to take responsibility for the water contamination.

In the coastal city of Gqeberha, in the Eastern Cape province, at least 111 students from Rhodes University have been treated for a gastrointestinal illness over the last few days, the university said Wednesday.

University and water authorities were investigating the cause of the outbreak, but they also suspected it was due to the water quality.

“Students who experienced severe symptoms were taken to hospital for medical attention and have since returned to campus,” university spokesperson Olwetu Gwanya said on Wednesday.

Staff and students were urged to remain vigilant and practice safe water use, food handling and personal hygiene, both on and off campus.

“These measures include drinking boiled and cooled or bottled water, using safe water to prepare food and brush teeth, avoiding ice and uncooked food washed in untreated water and washing hands regularly with soap and water,” Gwanya said.

FILE - A man carrying water bottles walks along a dusty street in Hamanskraal, Pretoria, South Africa, Friday, May 26, 2023. (AP Photo/Themba Hadebe, File)