EK70 HS5 and EK90 HS5 on show at Stand M143, with Australia's Strongest Man at Stand E01 and the SAJ range across three distributor stands
MELBOURNE, Australia, Oct. 22, 2026 /PRNewswire/ -- SAJ will exhibit at All Energy Australia 2026 at the Melbourne Convention and Exhibition Centre on 28–29 October. At Stand M143, installers can get their first hands-on look at the EK70 HS5 and EK90 HS5, the first products approved under Australia's new SA TS 5398 standard.
At 2pm on Wednesday 28 October, DEKRA and CCS will present SAJ with the CEC certificates for the EK70 HS5 and EK90 HS5 on the stand, making SAJ the first brand listed under SA TS 5398. SAJ and DEKRA will also sign a strategic cooperation agreement covering safety, quality and compliance.
On the stand
- EK70 HS5 – the all-in-one home energy system, combining hybrid inverter, LFP battery and whole-home backup in one unit. Modular 6, 7 and 9 kWh battery blocks stack to suit the household.
- EK90 HS5 – the premium tier, with 12,000-cycle cells, nine-layer safety protection, edge AI and a 15-year warranty.
- B2S and H2 – modular storage and the latest from SAJ's residential range.
- elekeeper 5.0 – SAJ's energy management app, with AI-assisted design, five-minute app commissioning and remote diagnosis.
- C&I – SAJ's latest commercial and industrial solutions.
Live demonstrations of the EK70 HS5 and EK90 HS5, elekeeper 5.0 and the C&I range run at 10am on both days and again at 3pm on Wednesday.
Visitors can also play the claw machine on the stand throughout both days to win tennis balls signed by SAJ brand ambassador Alex de Minaur.
Beat Australia's Strongest Man of 2026 at Stand E01
At Stand E01, near the hall entrance, visitors can take on Bradman Houston, Australia's Strongest Man 2026, on the high striker. Bradman will be there each day. Anyone who beats his score wins!
Bradman recently partnered with SAJ and Sydney Solar & Electrical on a video series about lifting technique and fitness for solar installers, now on SAJ's Instagram.
SAJ across the floor
The SAJ range is also on show with the company's three national distribution partners, for stock, pricing and account conversations:
- One Stop Warehouse – Stand EE113, with the EK90 HS5 on display
- Supply Partners – Stand L135
- Tradezone – Stand S113
"All Energy is where the industry sees what's next, and for SAJ that's the EK70 HS5 and EK90 HS5," said Alan Li, the Sales Director of SAJ Electric Australia. "Installers told us they want one integrated system that's faster to install and that they can stand behind. Being the first brand listed under SA TS 5398 is the proof. We'd love installers to see both systems up close at Stand M143, and to try their luck against Bradman at E01 while they're there."
Visit SAJ
- Where: Stand M143 (Beat the Strongest Man at Stand E01), Melbourne Convention and Exhibition Centre
- When: Wednesday 28 – Thursday 29 October 2026
- More information:au.saj-electric.com
About SAJ
Founded in Guangzhou in 2005, SAJ (Guangzhou Sanjing Electric Co., Ltd.) is a specialist in smart energy storage, delivering integrated solutions across solar generation, battery storage, energy management and EV charging for residential and commercial customers. SAJ has operated in Australia since 2013 and works with three national distribution partners – One Stop Warehouse, Supply Partners and Tradezone – backed by local technical support and warranty infrastructure.
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SAJ Debuts First CEC-Approved Systems under Australia's New Battery Standard at All Energy 2026
Secures investment from consumer focused investor VMG Partners; grows to 100 stores across the U.S. ten years after opening its first store
SEOUL, South Korea, Oct. 22, 2026 /PRNewswire/ -- Miss A, a beauty and lifestyle brand founded in the United States, has secured a strategic investment from VMG Partners, a leading consumer focused investment firm, at a valuation of nearly KRW 1 trillion.
The milestone comes ten years after the company opened its first store in the U.S. in 2016.
Headquartered in Dallas, Texas, Miss A was founded by Kenneth Baik and Jean A Baik. The business started online in 2013 and expanded quickly after opening its first store in 2016, growing into a national retail brand anchored in major shopping malls across the U.S. Guided by a philosophy of offering trendy, quality products at affordable prices, Miss A now operates about 100 stores nationwide, with a growing range of beauty, skincare, accessories, lifestyle products and its own brands.
Since its founding in 2013, Miss A has grown entirely self-funded, and this is the company's first outside investment. The investment reflects recognition from a leading U.S. institutional investor of the business model and growth potential Miss A has built in the U.S. market. VMG Partners, which has a track record of identifying high-growth consumer and beauty brands and helping them scale, is making a minority investment, and the co-founders will continue to lead the company.
"When we started this business more than ten years ago, our goal was never just to sell inexpensive products," said Kenneth Baik, co-founder and CEO of Miss A. "We wanted to build a brand where anyone could discover and enjoy new, quality beauty and lifestyle products without worrying about the price. This investment recognizes what we have built, and it is also a new beginning for Miss A."
"When we opened our first store in 2016, it was hard to imagine that ten years later we would operate 100 stores across the country and be valued at nearly KRW 1 trillion," Baik added. "If the last ten years proved what Miss A can be, the next ten years will be about fully realizing that potential."
With this investment, Miss A plans to accelerate store growth in major metropolitan areas and key retail markets across the U.S. While maintaining its price competitiveness and quality, the company will strengthen its skincare and beauty categories, its own brands and product development, and step up investment across the business, including supply chain, logistics, IT systems and talent.
Last year, Miss A launched Seoul Scandal, a K-beauty shop-in-shop, marking its full entry into K-beauty. Seoul Scandal brings together popular K-beauty brands loved by American consumers, and its own Seoul Scandal skincare line is set to launch at the end of this year. As Miss A opens more stores, the company plans to expand Seoul Scandal across the U.S. and deepen partnerships with Korean beauty brands and manufacturers.
Miss A aims to reach 550 stores across the U.S. and $1 billion in annual sales by 2030. "Our goal is not simply to open more stores, but to build one of America's leading beauty and lifestyle retail brands," said Baik. "The last ten years were just the beginning. The real Miss A story starts now."
About Miss A
Miss A is a beauty and lifestyle company that started online in Texas in 2013. It has grown through affordable prices, high quality, fast product turnover and a wide range of trend-driven products. Since opening its first store in 2016, Miss A now operates about 100 stores in major shopping centers across the U.S. The store concept is "Just Have Fun": freely discovering and enjoying new, quality beauty and accessory products at easy prices. Each store carries more than 15,000 products (SKUs), so customers find something new every time they visit. Miss A has grown without traditional advertising, purely through word of mouth from its customers.
marketing@baikbrands.com
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Korean-American Founded Beauty Retailer 'Miss A' Valued at Nearly KRW 1 Trillion, Targets $1 Billion in Revenue and 550 Stores by 2030
