PLYMOUTH, Wis.--(BUSINESS WIRE)--Oct 22, 2026--
Sartori Cheese, a fourth-generation family-owned artisanal cheese company, is accelerating its international growth and expanding its reach to new consumers across South Korea through its partnership with American retail, technology and Fortune 150 company Coupang, Inc.
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“Our mission has always been to make the best cheese in the world and we have built our business around quality — from the milk we source to the craftsmanship that goes into every wheel of cheese," said Bert Sartori, CEO of Sartori Cheese. “We have spent more than a decade building international sales, but partnering with Coupang has allowed us to reach Korean consumers faster and at a scale that was previously out of reach. Expanding our customer base overseas directly supports our partner family farms, our local workforce and our long-standing cheesemaking tradition here in Plymouth.”
While Sartori Cheese has exported overseas for more than 15 years, its newly-formed relationship with Coupang has provided a powerful accelerator for its growth with customers in Asia. By leveraging Coupang’s unique logistics infrastructure, Sartori is able to introduce flagship products like SarVecchio® Parmesan and BellaVitano® varieties directly to Korean households. With a population of more than 51 million people, Korea is Wisconsin’s third-largest overseas agricultural market.
Coupang’s global logistics helps American brands export overseas
Coupang’s logistics network allows Sartori to move its cheese to consumers in Asia efficiently. Customer orders in Korea are delivered through Rocket Fresh, the country’s premier online grocer. This efficiency provides American producers the opportunity to offer high-value perishable agricultural goods, which are sensitive to transit times, to millions of customers.
Overall, Coupang helped generate more than $5 billion in sales of U.S. goods and services overseas in 2025 alone, working with thousands of American companies and brands to sell everything from Sartori cheese to artisan salt and sports nutrition supplements.
"Sartori's success demonstrates how world-class products from rural communities in Wisconsin and across America can succeed in global markets," said Coupang Head of Global Public Policy Scott Jacobs. "Coupang is working with thousands of U.S. businesses and brands to eliminate traditional trade barriers so that customers around the world can enjoy innovative American agricultural products like Sartori Cheese.”
Local Wisconsin dairy farms power global exports
Behind Sartori’s international footprint is a local supply chain grounded entirely in Wisconsin agriculture and craftsmanship. Sartori sources fresh milk from family farms located within 75 miles of its Plymouth facilities, converting local dairy into finished cheese within hours of collection. Among these partners is Majestic Crossing Dairy, which supplies Sartori with roughly 150,000 gallons of milk each day.
“As local dairy farmers, our top priority is caring for our 2,000-head herd and producing the highest quality milk possible,” said Darin Strauss, co-owner of Majestic Crossing Dairy. “Knowing that our milk is crafted into world-class cheese and served on dinner tables halfway around the world in Korea is incredible.”
“The cheese making heritage here is what defines Wisconsin, and we're fortunate to have access to some of the best milk in the country,” said Ken Kane, a master cheesemaker who has worked at Sartori for two decades. “As cheesemakers, that challenges us to create the best cheese possible. It’s incredibly rewarding to see our cheese enjoyed on dinner tables across Asia and elsewhere.”
Expanding international trade creates economic resilience for Wisconsin dairy industry
For domestic agriculture and food manufacturers, foreign market access can serve as an engine for state and local growth. As appetite for premium American food products continues to grow across Asia, access to established digital distribution networks is proving critical for domestic producers seeking to capture new market share.
“Wisconsin is world-renowned for its dairy craftsmanship, but expanding into overseas markets often presents complex logistical hurdles for state producers,” said Rebekah Sweeney, senior director of Public Policy & Education at the Wisconsin Cheese Makers Association. “Technology and logistics partners like Coupang can help bridge that gap by connecting American companies with customers and making the process more efficient. For established manufacturers like Sartori, this type of relationship can help turn international interest into actual sales and long-term market opportunities.”
About Coupang
Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now and Farfetch. It operates in over 190 countries and territories around the world.
About Sartori Cheese
Sartori, a fourth-generation family-owned company, has proudly produced award-winning, artisan cheese for customers worldwide since 1939. Rooted in Plymouth, Wisconsin, Sartori's emphasis on a high-quality and handcrafted approach to cheesemaking is a timeless family tradition. To learn more about Sartori’s commitment to artisan cheesemaking, visit www.sartoricheese.com or connect with Sartori on Facebook, Instagram, and TikTok.
Sartori Cheese has called Plymouth, Wisconsin, also known as the cheese capital of the world, home since 1939.
Sartori Cheese Master Cheesemaker Ken Kane inspects a wheel of cheese.
Sartori Cheese sources its milk from local dairy farms within 75 miles of its facilities, including Majestic Crossing Dairy.
NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Oct 22, 2026--
American Express ® (NYSE: AXP) and Airbnb (NASDAQ: ABNB) today announced an exclusive partnership, bringing over one million Airbnb listings around the world to Amex Travel, significantly expanding the ways eligible U.S. Card Members can plan, book, and earn rewards for travel.
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Beginning today, eligible U.S. Card Members can now book stays with Airbnb through AmexTravel.com or the Amex Travel App™ and earn Membership Rewards ® points on prepaid bookings. The addition of Airbnb gives Card Members more choice in where and how they stay, from city apartments to family homes to premium private residences, complementing American Express’ existing hotel offerings. Additionally, U.S. Consumer and Business Platinum Card Members can now earn the annual $600 Lodging Credit (up to $300 in statement credits semi-annually), previously known as the $600 Hotel Credit, when they book an eligible Airbnb Luxe home with Airbnb through Amex Travel online for two nights or more. They can also unlock access to a new $250 statement credit annually on eligible Airbnb Experiences purchases after making a qualifying Airbnb Luxe booking with Airbnb through Amex Travel online.
“Travel is personal and where our Card Members choose to stay is personal,” said Howard Grosfield, Group President, U.S. Consumer Services at American Express. “By partnering with Airbnb, we’re giving Card Members more choice alongside the rewards, service and exceptional value that define American Express Membership.”
“Guests come to Airbnb for the variety — a loft for a solo trip, a house for a reunion, a Luxe villa for a milestone trip, and the experiences that fill the days in between," said Juan David Borrero, Head of Partnerships at Airbnb. "We're excited to bring more choice and flexibility to American Express Card Members with this exclusive partnership. Both of our companies exist to help people travel more and better, and this partnership helps people see more of the world by making travel more rewarding.”
More Choice Through Amex Travel
Eligible U.S. Card Members can book over one million global Airbnb listings with Airbnb through AmexTravel.com or the Amex Travel App TM, from beach houses and family homes to private island escapes, castles, locations for corporate retreats and more. The addition of Airbnb expands the range of options available through Amex Travel, complementing American Express’ existing hotel offerings, including a curated portfolio of more than 3,400 properties across 116 countries through its Fine Hotels + Resorts ® and The Hotel Collection programs.
After booking, Card Members can view their trip on the Amex Travel platform. Card Members must use the Airbnb platform to manage their stay after booking, including messaging their host, adding co-travelers, making changes, or getting support.
New Ways to Earn Membership Rewards Points
The partnership gives eligible U.S. Consumer and Business Card Members more flexibility to choose the stay that works for their trip while earning Membership Rewards points:
Together, these new earning opportunities expand the ways Card Members can earn Membership Rewards points across a wider range of stays.
New Platinum Card Benefits with Airbnb Luxe Bookings
Card Members can also book a selection of Airbnb Luxe homes with Airbnb through Amex Travel online. Airbnb Luxe offers exceptional private homes in sought-after destinations around the world, each selected by Airbnb for its quality, design and distinctive setting. Airbnb Luxe gives Card Members another premium option for trips when space, privacy or a one-of-a-kind setting matters most.
U.S. Consumer and Business Platinum Card Members who book Airbnb Luxe stays with Airbnb through Amex Travel online can access additional benefits:
Terms apply. Learn more about American Express Platinum Card benefits and the Consumer Classic Green.
*Certain Experience bookings that direct you from Airbnb to a third-party partner platform to make the purchase are not eligible.
SELLER OF TRAVEL
American Express Travel Related Services Company, Inc. is acting solely as a sales agent for travel suppliers and is not responsible for the actions or inactions of such suppliers. Certain suppliers pay us commission and other incentives for reaching sales targets or other goals and may provide incentives to our Travel Consultants. For more information, visit https://www.americanexpress.com/travelterms .
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ABOUT AMERICAN EXPRESS
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security, service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
ABOUT AIRBNB
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home and has since grown to over 5.5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.
American Express and Airbnb Launch Exclusive Partnership
American Express and Airbnb Launch Exclusive Partnership
