WUHU, China, Oct. 26, 2026 /PRNewswire/ -- Since 2018, JETOUR has pursued its "Travel+" strategy, evolving from a pioneer in China's box-style SUV segment into a leading global travel lifestyle brand. The 2026 JETOUR Global Technology Experience Day, themed "Future Travel Starts Now," was held from October 20 to 23 and showcased this evolution through experiences spanning cities, mountains, and wetlands.
Defining Products Around Real-World Travel Scenarios
Amidst increasing SUV homogenization, JETOUR's signature box-style silhouette combines off-road capability, practical space, and long-distance comfort, making its vehicles equally suited to urban commutes and distant horizons.
As of September 2026, JETOUR's cumulative global sales reached 2.56 million units across 100+ countries and regions, ranking No. 1 in box-style SUV sales in 13 countries. Guided by its "In Somewhere, For Somewhere, Be Somewhere" strategy, JETOUR is expanding its presence into high-standard markets such as Europe, Australia, and New Zealand.
Exploration, Philanthropy, and Culture: A Distinctive Brand Identity
Travel as Exploration: Powered by XWD Fully Automatic Intelligent 4WD, GAIA All-Terrain Intelligent Architecture, and C-DM Super Hybrid, JETOUR empowers users to "Reach Farther".
Travel as Philanthropy: JETOUR partnered with Discovery and the Cheetah Conservation Fund to launch the "Return of the Cheetah" initiative in Africa, works with TCS and PULIHARA in Malaysia, and launched the Markhor Conservation Program in Pakistan.
Travel as Culture: Through initiatives such as the "Travel+" Carnival, Global Fan Festival, International Marathon, and its partnership with FIBA, JETOUR brings product experiences together with regional culture and sports.
Making Technology Accessible: Bringing Off-Road Culture to the World
Making off-road experiences, once reserved for the few, accessible to ordinary families is the original goal of "Travel+". JETOUR has democratized professional-grade 4WD, hybrid, and intelligent control technologies, propelling off-road culture onto the global stage.
Eight years on, "Travel+" has become a lifestyle users can experience, participate in, and sustain, from Global Innovation Day to rides through Moganshan's bamboo forests and crested ibis conservation at Xiazhu Lake. Moving beyond a vehicle and into a lifestyle, JETOUR stands ready to embark on a beautiful journey with global users.
ABOUT JETOUR
Launched in 2018, JETOUR follows the "Travel+" strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-roading and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.
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Eight Years of "Travel+": JETOUR Evolves from Box-Style SUV Champion to a Leading Global Travel Lifestyle Brand
New Maximalism, Hot Pink and Classic Christmas effects offer an easy starting point to elevate holiday lighting at home with a stunning vintage twist
BELLEVUE, Wash., Oct. 27, 2026 /PRNewswire/ -- Govee today launched its "Just One. Magic Happens." campaign in collaboration with creative director and designer Brady Tolbert, showing how one tap can bring a nostalgic vintage light show to life. At the heart of the campaign are three new Vintage Preset Lighting Effects—Maximalism, Hot Pink, and Classic Christmas—that make it easy to create a retro-inspired holiday look. Each preset offers a ready-made starting point that users can personalize to complement their home and holiday decor.
Balancing Vintage Charm with Modern Style
To help people bring these vintage-inspired looks into their homes, Govee is collaborating with renowned designer Brady Tolbert. With a background in interior design, prop styling, and creative direction, Tolbert brings an expert perspective on how to incorporate nostalgic lighting displays into thoughtfully styled spaces, blending vintage-inspired charm with cohesive, design-forward interiors.
"When decorating for the holidays, it's all about warmth and layering on the light for me. A vintage Christmas always feels like soft, amber light with pops of those vintage red and green colors we all grew up with. So I love to stick with the classic warm-toned lights and steer away from anything that feels too bright or cool, then I'll use smart lighting to adjust the color and brightness depending on the vibe that I am going for. It allows it to feel nostalgic and cozy, but still fresh and playful." says Tolbert.
An Easy Way to Bring Retro Style Home for the Holidays
Built-in vintage-inspired presets make achieving a full vintage light show as simple as selecting a theme, whether heritage-inspired maximalism, bold hot-pink, or classic Christmas warm tones. Just one light delivers a complete, magic light show out of the box, which users can easily customize to complement their existing decor.
Must-have Govee products to achieve the vintage holiday décor of your dreams this season:
- Govee Christmas 2-in-1 String Lights ($199.99, available on Amazon and Govee.com): Combines a 99-foot string with a 26-foot silver globe strand. Its dual-layer design fills the tree while casting delicate snowflake patterns onto surrounding walls, delivering a complete retro atmosphere all on its own.
- Govee Christmas String Lights 2 ($99.99, available on Amazon and Govee.com): Features advanced Shape Mapping technology for custom retro effects. Just one strand effortlessly transforms any space with tailored, high-precision nostalgic lighting.
- Govee Smart Curtain Lights Pro ($199.99, available on Amazon and Govee.com): A glowing canvas packed with 960 LEDs across 30 layers. Easily turns any wall or window into a dynamic vintage spectacle with festive retro animations.
- Govee Cone Tree Lights ($159.99, available on Amazon and Govee.com): A cone tree that is easy to install, waterproof, and music-synced, instantly setting a classic holiday light show anywhere indoors or outdoors.
- Govee Christmas Sparkle String Lights ($119.99, available on Amazon and Govee.com): Custom bullet-head LEDs are evenly distributed to cast a vivid, star-like sparkle across the tree. Paired with rich smart customization, just one set adds depth and classic retro charm, making your tree an instant vintage centerpiece.
To bring the vintage light show to life, real-time music sync transforms iconic Christmas carols into dynamic, music-reactive displays, turning family gatherings into festive dance-party experiences. Getting started is just as easy, simply plug in and pair compatible lights through the Govee Home app in minutes. App control and automated scheduling, such as turning lights on at dusk and off at bedtime, make it easy to enjoy a festive atmosphere with less hassle and energy waste.
Bring the Holiday Light Show to the Whole Room
Govee takes holiday lighting to the next level with smart control that brings an entire room together in one unified light show. Powered by DreamView technology, users can group lights with a single tap to create a room-wide festive display. AI Lighting Bot 2.0 generates custom light shows from text or voice prompts in seconds, while multi-zone color addressability enables precise adjustments to individual segments and audio-processing algorithms map music beats to dynamic lighting effects.
Selected Govee Christmas lights withstand sub-zero temperatures, heavy snow, and winter rain. Matter-ready compatibility on supported products enables integration with smart-home ecosystems like Alexa and Google Home.
Explore Govee's Christmas lighting and holiday inspiration at https://us.govee.com/pages/christmas-lights.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visitgovee.com.
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Govee Brings Vintage Holiday Magic to Life with One Tap Alongside Creative Director and Designer Brady Tolbert
