MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct 26, 2026--
Bloomreach, the AI company for personalized customer engagement, today announced the availability of its external segments feature, bringing zero-copy activation to brands building an open, composable customer engagement stack on any data platform. The feature brings audiences built in any data warehouse, CDP, or reverse ETL tool into Bloomreach as ready-to-use segments, so marketers can act on the data team’s best thinking right away, without any rebuilding. Loomi, Bloomreach’s AI for customer engagement, then turns those audiences into the right decision for every customer interaction — activated across more than 17 channels — while sending engagement and outcome signals back to the brand’s own platform.
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“Brands have spent years building their customer intelligence in their own data platform, and they shouldn’t have to move it because their marketing vendor is getting absorbed into a closed system,” said Raj De Datta, CEO and co-founder, Bloomreach. “Bloomreach is open by design, built for a composable world. With zero-copy activation, the audiences and models that data teams have already built can be put to work without moving any data. From there, our AI, Loomi, gets to work, delivering intelligence at the edge of every customer interaction.”
The external segments feature brings audiences from any data warehouse, CDP, or reverse ETL tool into Bloomreach as ready-to-use segments. There is no audience logic to rebuild and no attribute pipeline required to be built in order to enable activation. Any system that can call the open API can push audiences. Native Bloomreach segmentation is untouched, so teams can keep building natively and activate external audiences side by side. Whether a brand’s intelligence lives in its data warehouse, in Bloomreach, or both, Loomi turns it into the right decision for every customer interaction.
Built for an Open, Composable Stack
The external segments feature joins capabilities, all available today, that let brands plug Bloomreach into the stack they already run:
Learn more about how Bloomreach helps brands build an open, composable path from customer intelligence to intelligent activation.
All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Their use does not imply any affiliation with or endorsement by them.
About Bloomreach
Bloomreach personalizes the customer experience for brands around the world. Loomi, its AI for customer engagement, understands every customer in context — then tailors their experience in real time. Connected to applications and agents, Loomi brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Loomi personalizes customer engagement for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
As Martech Consolidates Into Closed Systems, Bloomreach Doubles Down on Openness With Zero-Copy Activation for Any Data Warehouse or CDP
AMMAN, Jordan (AP) — The Jordanian air force carried out strikes against groups in Syria in retaliation for Friday’s attack on a Greek Orthodox Church in Karak that killed nine people, Jordanian state media reported Monday.
It said the operation “resulted in the killing and wounding of many members of these terrorist groups and the destruction of a number of their vehicles.” It did not specify who the groups were or the precise location of the strikes.
Syrian state TV said there were reports of civilian casualties following Jordanian airstrikes south of the village of al-Masmiyah in the southern province of Daraa.
Earlier Monday, Jordanian authorities arrested three men for last week's attack, which also wounded more than two dozen people. The arrests followed a dawn shootout, and all three men were wounded, officials said.
The attack struck the Greek Orthodox Church during a funeral in Karak, about 90 kilometers (55 miles) south of the capital, Amman, on Friday. Karak is home to a minority Christian population.
The attack shocked the nation, and Jordan declared three days of mourning for the victims. No group immediately claimed responsibility for the attack; the attackers' motive remained unknown.
Later Monday, the Public Security Directorate identified the three arrested men as brothers Hazzah Zaidan Mohammad and Mishal Zaidan Mohammad, and their brother-in-law Ahmad Sami Hussein. All three are Jordanian; they were taken into custody in Karak, south of Amman.
The agency's chief described the gunmen as “takfiri,” a term used for Sunni militants, but said they were not tied to any organized group.
“They only represent themselves,” Maj. Gen. Obaidallah Abd Rabbo Al-Maayta told a news conference. He also said a large cache of munitions was found in the abandoned house where Jordanian forces apprehended the men.
Jordan’s Interior Minister Mazen Al-Faraya said the attack by the three was the result of “a terroristic, extremist way of thinking.”
“If this way of thinking is not resolved, we will see incidents like this again,” he told reporters.
Jordan's King Abdullah II had ordered authorities to respond with “an iron fist” against what he called the outlaws of Islam and anyone attempting to undermine the unity of the Jordanian people.
“We vowed the terrorists would not escape punishment, and no proponent of dark ideologies that divide Jordanians will be tolerated,” he said in a statement on Monday.
Relatives of the victims said the arrests brought them some relief.
“Despite the profound and immense tragedy, what happened today has eased our grief — and the grief of the Jordanian people — not just for us, the families of the martyrs," Khaled al-Borqan, himself a survivor of the attack and a relative of three of the people killed, told Al-Mamlaka.
“Despite the sadness and pain, the news brought us joy,” Fares Halaseh, an uncle of one of the victims and a survivor of the attack, told the TV station.
But the pain remains, he added. "We will not forget this agony for years to come.”
Associated Press writer Kareem Chehayeb in Beirut contributed to this report.
Jordanian honor guards carry a flag-draped coffin of on of the victims killed in an attack on a Greek Orthodox church during their funeral procession in Karak, Jordan, Sunday, Oct. 25, 2026. (AP Photo/Raad Adayleh)
Armed Jordanian police officers patrol near mourners during the funeral of victims killed in an attack on a Greek Orthodox church in Karak, Jordan, Sunday, Oct. 25, 2026. (AP Photo/Raad Adayleh)
Relatives mourn as they hold a framed portrait of a victim killed in an attack on a Greek Orthodox church during a funeral ceremony in Karak, Jordan, Sunday, Oct. 25, 2026. (AP Photo/Raad Adayleh)
