NEW YORK, Oct. 27, 2026 /PRNewswire/ -- ECOVACS ROBOTICS, a global leader in home service robotics, is honored to announce that its WINBOT W3 OMNI has been named to TIME's Best Inventions of 2026 list[1]. This recognition underscores ECOVACS' leadership in the robotic window cleaning, driven by relentless technological innovation, and highlights how these breakthroughs are reshaping everyday life in meaningful ways.
Acclaimed by TIME for turning the demanding task of cleaning floor-to-ceiling windows into a more effortless experience, WINBOT W3 OMNI builds on ECOVACS' strong market position in the category, with the company shipping approximately 1.075 million robotic window cleaners in the first half of 2026 and capturing over 50%[2] of the global robotic window cleaner market in 2025. This market leadership is underpinned by ECOVACS' pioneering role in defining and continuously advancing the robotic window cleaner category. Since introducing WINBOT, ECOVACS has continued to drive user-focused innovations that elevate cleaning performance, simplify the cleaning process, and bring greater autonomy to window care.
For more than two decades, TIME Best Inventions list recognizes groundbreaking innovations with the potential to change how we live, work, play, and think about what's possible. Selected through a rigorous editorial process, ECOVACS WINBOT W3 OMNI earns its place on TIME's Best Inventions of 2026 list, recognized for its originality, efficacy, ambition, and impact.
WINBOT's recognition by TIME as one of the Best Inventions reflects more than a single product breakthrough. It is built on ECOVACS' years of technological expertise, extensive patent portfolio and ability to leverage core technologies across robotics, sensing, algorithms and intelligent manufacturing. With more than 3,100 patents granted and over RMB 5.2 billion invested in R&D since 2018, ECOVACS has established a strong technological foundation for translating its broader robotics capabilities into innovations tailored to the unique challenges of window cleaning. This accumulated expertise enables the continuous evolution of WINBOT, helping advance the category and deliver increasingly intelligent, reliable and effective cleaning experiences.
Showcasing ECOVACS' innovation prowess, WINBOT W3 OMNI features a revolutionary station equipped with Vortex Wash, the industry's first contact-free wiping pad washing system that eliminates the hassle of hand-washing dirty pads. Combined with the TruEdge scrubber, which brings precise edge-to-edge cleaning with millimeter-level accuracy, WINBOT W3 OMNI delivers a more thorough, hands-off cleaning experience.
Beyond WINBOT, ECOVACS is bringing robotics to more corners of everyday life through its expanding multi-category portfolio, from indoor floor care to outdoor pool cleaning and lawn maintenance, to make daily life easier and give people more time for what matters most.
[1] https://time.com/collection/best-inventions/2026/ecovacs-winbot-w3-pro/
[2] IDC, Global Home Cleaning Robot Market 2025 https://www.idc.com/resource-center/blog/global-home-cleaning-robot-market-2025/
About ECOVACS ROBOTICS:
Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots, robotic pool cleaners and robotic pet companions, ECOVACS solidified its position as a multi-category leader in home service robotics.
Guided by the vision "Robotics for All", ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.
A testament to this market leadership, ECOVACS ROBOTICS has ranked first in China's robotic vacuum cleaner market by share for ten consecutive years (2015-2024).
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ECOVACS WINBOT W3 OMNI Named to TIME's Best Inventions of 2026
Buy-sell partnership helps sustainable drinkware brand improve availability, Buy Box performance and marketplace growth
MELBOURNE, Australia, Oct. 27, 2026 /PRNewswire/ -- Melbourne-based sustainable drinkware brand made by Fressko has grown sales on Amazon Australia by more than 71% in the past quarter through its partnership with global ecommerce and marketplace accelerator Pattern.
Founded in Melbourne in 2014 by childhood friends Sean Atme and Lucas Ciancarelli, made by Fressko has grown from a reusable coffee cup start-up into a global drinkware brand, with a range spanning coffee cups, water bottles, tumblers and accessories. As the business expanded, ecommerce increased its customer base, helping the brand to enter new markets and drive sales both in Australia and internationally.
While Amazon Australia became an increasingly important sales channel for made by Fressko, managing the growing complexity of the marketplace was becoming a challenge for its existing ecommerce team.
made by Fressko partnered with Pattern to grow its Amazon business, using a buy-sell model where Pattern purchases inventory directly from the brand and manages marketplace sales.
"As a growing brand with an expanding Australian and international presence, partnering with Pattern gives us the opportunity to accelerate our growth by leveraging their expertise, resources and capabilities," explained Damien Zumbo, International Sales Manager at made by Fressko.
"Working with Pattern has taken that pressure off our team and given us access to the technology, expertise and insights to grow the channel."
Since the partnership began, made by Fressko's Amazon in-stock rate has risen from 63% to 91%, contributing to its increased Buy Box win rate percentage, which has more than doubled (42% to 97%).
Pattern has optimised made by Fressko's Amazon advertising and content, using data and technology to direct advertising spend where it can drive additional sales, alongside improvements to product images, brandstore & A+ content, keywords and search engine optimisation. This has resulted in made by Fressko achieving an average return on advertising spend (ROAS) of around 8.2x, while advertising costs have remained relatively steady as sales have grown.
"Strong marketplace advertising isn't about spending more, it's about spending strategically," said Merline McGregor, Managing Director, at Pattern Australia.
"For made by Fressko, we've used Pattern's proprietary data and technology to identify where advertising can drive additional sales and where the brand is already performing well organically, continually adjusting investment accordingly. Achieving a strong return on investment while avoiding increases in advertising costs clearly demonstrates the impact of making a brand's spend work harder."
The partnership has also simplified made by Fressko's Amazon operations. Under Pattern's buy-sell model, Pattern determines its inventory requirements and places a purchase order with the brand, removing much of the Amazon-specific administration and fulfillment work previously managed internally.
"The partnership with Pattern has freed up a lot of our team's time and streamlined the process," said Zumbo.
"Previously, managing Amazon replenishment could delay other customer orders by a day or two. Now, our warehouse team spends less time on Amazon-specific labelling, packing and stock planning, so they can focus on getting orders for our other sales channels out the door that day."
While Amazon Australia is the first market being explored through the partnership, made by Fressko is now looking at opportunities to work with Pattern on its Amazon operations in other international markets, such as Singapore and Malaysia.
"Australia is our testbed and the results have given us the confidence to start looking at what comes next," Zumbo added.
"The plan is to slowly grow country by country with Pattern. Having a partner with the technology, knowledge and marketplace expertise to help us scale gives us confidence as we look at opportunities in new markets," he concluded.
About Pattern Inc
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. For more information, visit https://au.pattern.com/
About made by Fressko
Founded in Melbourne in 2014, made by Fressko is an Australian reusable drinkware brand focused on creating stylish, practical and sustainable products for everyday life. Its range includes reusable coffee cups, water bottles, tumblers and accessories, designed with a focus on quality, functionality and timeless design. Today, made by Fressko products are available in Australia and international markets. https://au.madebyfressko.com/
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made by Fressko Amazon Australia Sales Grow by 71% with Pattern
