Three in Four Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact to Help Turn Intent into Action

• Trip.com Group's 2026 Sustainable Travel Consumer Report finds 56.8% of travellers intentionally choose more sustainable options, with price, convenience and clear information shaping what comes next
• Trip.com introduces My Travel Impact, bringing certified sustainable hotel stays and estimated emissions savings from flights and rail into one dashboard

SINGAPORE, Oct. 27, 2026 /PRNewswire/ -- Three in four travellers (75.4%) say sustainability is important when making travel decisions, and 56.8% now intentionally choose more sustainable options, according to Trip.com Group's 2026 Sustainable Travel Consumer Report. To make those choices easier to see and act on, Trip.com Group, a leading global travel service provider, is introducing My Travel Impact, a new feature in the Trip.com app that brings travellers' more sustainable choices across hotels, flights and rail together in one place.

The report, based on a survey of 8,777 respondents across 29 markets in four regions, finds that sustainability is moving from awareness towards action and experience: travellers see more sustainable choices not only as a responsibility, but as a way to enrich a trip.

Jane Sun, CEO of Trip.com Group, said: "Making travel a positive force for the world it connects is a shared responsibility, and the travel industry has a vital role to play in preserving the places, nature and communities that make travel meaningful for generations to come. At Trip.com Group, we believe every journey can make a difference, and we are working to make sustainability part of the travel experience — from lower-carbon transport and certified sustainable stays to helpful information, personalised recommendations and tools such as My Travel Impact."

As the industry moves to act, the report shows what motivates travellers to choose more sustainable options, what holds them back and what would make those choices easier.

Motivating Action: Making Sustainable Travel More Accessible

Environmental responsibility (52.5%) and preserving destinations for future generations (50.8%) emerged as the leading motivations for making more sustainable travel choices. Nearly half of respondents (44.4%) also cited more authentic travel experiences.

However, higher prices remain the most cited barrier (37.1%), followed by inconvenience or additional effort (29.8%) and difficulty identifying more sustainable options (27.1%). Price (64.1%) and quality and comfort (61.8%) also remain the leading considerations when choosing travel.

My Travel Impact Puts A Traveller's More Sustainable Choices In One Place

Findings also show a keen demand for tools that help travellers make more informed sustainable travel choices. Clear sustainable labels (41.6%) top the list of what travellers want most from online travel agencies, and 32.7% would like a dashboard showing the carbon impact of their bookings. Sustainability is also shaping where people book: 64.2% say more sustainable travel offerings will influence their choice of platform.

My Travel Impact answers that demand with an overview of the more sustainable choices a traveller has made through Trip.com, drawing on three parts of the journey:

• Hotels: nights stayed at properties carrying Trip.com's Certified Sustainable label, which is based on recognised third-party certification.
• Flights: estimated emissions avoided from choosing lower-emission flight options, where comparable data is available, using the Travel Impact Model recommended by Travalyst.
• Rail: estimated emissions savings from choosing rail over gasoline cars, where comparable data is available.

By bringing information previously spread across different travel products into one dashboard, My Travel Impact makes travellers' choices easier to understand.

More Sustainable Travel is Becoming Part of the Experience Itself

Exploring nature and outdoor destinations (41.6%), scenic rail journeys (34.1%) and visiting lesser-known destinations with fewer crowds (32.7%) lead the options travellers say would improve their experience, followed by staying in hotels with strong sustainability practices (31.9%) and travelling off-season (29.6%).

Sustainability also influences destination appeal. Good public transport or lower-carbon mobility (56.0%) and protection of natural and cultural heritage (50.6%) would most increase travellers' interest in visiting.

Climate Risks Reshape How Travellers Plan

Extreme weather is already changing travel plans: 62.0% of travellers adjusted at least one aspect of a trip because of it, with 29.9% delaying or rescheduling a trip, 23.6% changing the season or timing of travel and 21.9% switching destination.

Younger Travellers Lead the Shift

Gen Z and Millennials show the strongest engagement with more sustainable travel. Nearly seven in ten Gen Z (69.5%) intentionally chose more sustainable travel options, versus 63.0% of Millennials, 50.6% of Gen X and 40.6% of Boomers. More than three-quarters of Gen Z (76.7%) say more sustainable offerings would influence their choice of OTA.

Advancing More Sustainable Travel Through Industry Collaboration

Trip.com Group works with industry partners including GSTC and Travalyst to support credible certification and consistent emissions information, while responsible travel guidance from organisations such as WWF helps inform the practical tips we share with travellers.

Recognising that a more sustainable future for tourism requires industry-wide action, Trip.com Group remains committed to working alongside partners to help protect the destinations, natural environments and communities that make travel possible for generations to come.

View the full report here: Trip.com Group 2026 Sustainable Travel Consumer Report 

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

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Three in Four Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact to Help Turn Intent into Action

Three in Four Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact to Help Turn Intent into Action

NEW YORK, Oct. 27, 2026 /PRNewswire/ -- ECOVACS ROBOTICS, a global leader in home service robotics, is honored to announce that its WINBOT W3 OMNI has been named to TIME's Best Inventions of 2026 list^[1]. This recognition underscores ECOVACS' leadership in the robotic window cleaning, driven by relentless technological innovation, and highlights how these breakthroughs are reshaping everyday life in meaningful ways.

Acclaimed by TIME for turning the demanding task of cleaning floor-to-ceiling windows into a more effortless experience, WINBOT W3 OMNI builds on ECOVACS' strong market position in the category, with the company shipping approximately 1.075 million robotic window cleaners in the first half of 2026 and capturing over 50%^[2] of the global robotic window cleaner market in 2025. This market leadership is underpinned by ECOVACS' pioneering role in defining and continuously advancing the robotic window cleaner category. Since introducing WINBOT, ECOVACS has continued to drive user-focused innovations that elevate cleaning performance, simplify the cleaning process, and bring greater autonomy to window care.

For more than two decades, TIME Best Inventions list recognizes groundbreaking innovations with the potential to change how we live, work, play, and think about what's possible. Selected through a rigorous editorial process, ECOVACS WINBOT W3 OMNI earns its place on TIME's Best Inventions of 2026 list, recognized for its originality, efficacy, ambition, and impact.

WINBOT's recognition by TIME as one of the Best Inventions reflects more than a single product breakthrough. It is built on ECOVACS' years of technological expertise, extensive patent portfolio and ability to leverage core technologies across robotics, sensing, algorithms and intelligent manufacturing. With more than 3,100 patents granted and over RMB 5.2 billion invested in R&D since 2018, ECOVACS has established a strong technological foundation for translating its broader robotics capabilities into innovations tailored to the unique challenges of window cleaning. This accumulated expertise enables the continuous evolution of WINBOT, helping advance the category and deliver increasingly intelligent, reliable and effective cleaning experiences.

Showcasing ECOVACS' innovation prowess, WINBOT W3 OMNI features a revolutionary station equipped with Vortex Wash, the industry's first contact-free wiping pad washing system that eliminates the hassle of hand-washing dirty pads. Combined with the TruEdge scrubber, which brings precise edge-to-edge cleaning with millimeter-level accuracy, WINBOT W3 OMNI delivers a more thorough, hands-off cleaning experience.

Beyond WINBOT, ECOVACS is bringing robotics to more corners of everyday life through its expanding multi-category portfolio, from indoor floor care to outdoor pool cleaning and lawn maintenance, to make daily life easier and give people more time for what matters most.

[1] https://time.com/collection/best-inventions/2026/ecovacs-winbot-w3-pro/

[2] IDC, Global Home Cleaning Robot Market 2025 https://www.idc.com/resource-center/blog/global-home-cleaning-robot-market-2025/

^[1] https://time.com/collection/best-inventions/2026/ecovacs-winbot-w3-pro/

^[2] IDC, Global Home Cleaning Robot Market 2025 https://www.idc.com/resource-center/blog/global-home-cleaning-robot-market-2025/

About ECOVACS ROBOTICS:

Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots, robotic pool cleaners and robotic pet companions, ECOVACS solidified its position as a multi-category leader in home service robotics.

Guided by the vision "Robotics for All", ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.

A testament to this market leadership, ECOVACS ROBOTICS has ranked first in China's robotic vacuum cleaner market by share for ten consecutive years (2015-2024).

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ECOVACS WINBOT W3 OMNI Named to TIME's Best Inventions of 2026