NEW YORK--(BUSINESS WIRE)--Oct 27, 2026--
IFF (NYSE: IFF)—a global leader in flavors, fragrances and health and biosciences, today launched its latest report, “GLP-1 Consumer Moments of Opportunity.” The report uncovers ten emerging consumer moments that reflect the changing needs of consumers using GLP-1 medications.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261026614988/en/
“What GLP-1 users need from food and beverage products depends on the moment, and those needs can change many times throughout the day,” said Yuvraj Arora, president of IFF Taste. “The most successful innovations will be designed around the occasions that matter most to consumers, delivering the right balance of nutrition, enjoyment and functionality for each one. Understanding these moments can unlock entirely new avenues for innovation."
While much of the industry conversation has focused on reduced food intake, IFF's research points to a broader shift in consumer behavior. Consumers are re-evaluating their food and beverage choices throughout the day to meet different needs. These moments range from protein-focused morning routines and post-workout recovery to planned indulgence, hydration, social occasions and end-of-day comfort.
IFF’s report provides a formulation roadmap to help manufacturers design products that appeal to the rapidly growing number of GLP-1 users, highlighting ten consumer moments:
The report also identifies Hydration Plus, bringing the Consumer Moments approach into beverage design. This is a growing area of opportunity for beverage developers. Rather than viewing hydration as a single necessity, the research identifies five hydration need states: Replenish, Maintain, Revitalize, Perform and Connect, providing a framework for designing beverages that better align with consumers' evolving routines and expectations.
"One of the clearest findings is that nutrition isn't the only thing consumers are thinking about," said Mark Haupt, chief medical officer and vice president of Health Sciences R&D for IFF Health & Biosciences. "What remains constant is the desire for foods and beverages that help them meet their health goals while still enjoying the experience."
IFF’s report, “GLP-1 Consumer Moments of Opportunity,” follows its breakthrough 2025 GLP-1 Consumer Opportunity Outlook. To develop this new report, IFF partnered with InsightsNow, an AI-powered market research service, combining proprietary consumer research with GLP-1 users, analysis on snacking behaviors, review of more than 25,000 social media posts related to GLP-1 use and snacking, and secondary industry data. The project also leveraged InsightsNow’s trademarked AI-powered behavioral intelligence platform, Claira™ 1, to uncover the relationships between consumer context, internal needs and external motivators.
Download the full report here.
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent and biosciences, we’re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, LinkedIn, Instagram and Facebook.
© 2026 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.
This is business-to-business information intended for food and supplement producers and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, nothing herein shall constitute a guarantee or warranty with respect to products of IFF or its affiliates or information contained herein and IFF does not assume any liability or risk involved in the use of its products or the information contained herein, as conditions of use are beyond our control. Statements concerning possible use of products of IFF or its affiliates are not to be construed as recommendations for any use which would violate any patent rights, regulations or statutory restrictions. Manufacturers should check local regulatory status of any claims according to the intended use of their product.
New report from IFF uncovers ten emerging consumer moments that reflect the changing needs of consumers using GLP-1 medications.
SAO PAULO (AP) — Defeated presidential candidate Flávio Bolsonaro has left Brazil for the United States following a stunning loss to incumbent President Luiz Inácio Lula da Silva in Sunday’s election, according to multiple media reports.
A spokesperson for Bolsonaro did not respond to a request for comment Tuesday; his campaign manager Rogério Marinho also refused to comment.
Bolsonaro’s brother, Eduardo Bolsonaro, who lives in Texas, had publicly encouraged him to leave Brazil if he lost the election.
Bolsonaro has touted his relationship with U.S. President Donald Trump and visited the White House in May. The family connections go deeper: Brother Eduardo Bolsonaro was convicted in absentia in June of illegally lobbying the Trump administration and sentenced to four years in prison. A warrant was recently issued for his arrest.
Trump did not offer a full-throated endorsement of Bolsonaro in the runoff against Lula, as he has with some other right-of-center candidates in Latin America. But he suggested on Monday, without providing evidence, that Brazil’s election was “rigged.”
Bolsonaro's decision to leave Brazil came as a deadline for him to surrender his regular and diplomatic passports expired at noon Tuesday. It remained unclear whether he had complied.
Bolsonaro was served with the order to surrender his passports Monday, a day after his stunning loss. Bolsonaro said he received it outside the home where his father, former President Jair Bolsonaro, is serving a 27-year sentence under house arrest for attempting a coup following his 2022 election loss to Lula. After that defeat, Jair Bolsonaro fled Brazil for Florida. He returned three months later.
The sealed Supreme Court order, viewed by The Associated Press, was issued Sunday. Bolsonaro has refused to concede defeat and has made unsubstantiated allegations of election fraud.
Bolsonaro initially asked for the election results to be annulled after an evening of chaos at some polling places that prompted authorities to extend voting by two hours.
On Monday, he urged the electoral court to investigate alleged election fraud and nullify Lula's and Vice President Geraldo Alckmin's candidacies, which the electoral court has never done before.
“I never thought about leaving the country,” Bolsonaro said in a video published on his social media channels. "I will hand over my passports and I will defend myself from this aberration. It is a clear attempt to intimidate me. But I will not be silenced."
To overturn the result, Bolsonaro would have to present evidence of fraud affecting Lula's 4.4 million-vote margin and convince the eight-member electoral court before the results are certified on Dec. 18.
Lula, who turned 81 on Tuesday, received more than 64 million votes, compared with fewer than 60 million for Bolsonaro, a margin of nearly 4%.
Bolsonaro said in a video posted Monday on his social media channels that he had no plans to leave Brazil and instead was attempting to organize opposition among his congressional colleagues to the election results. His eight-year term as a senator expires Jan. 31, 2027, which will also cause him to lose special jurisdiction at the country's Supreme Court.
Bolsonaro is under investigation by Brazil's Supreme Court for alleged corruption, money laundering and tax evasion in two cases. In one, he's accused of using a sports betting company to launder fraudulent deductions from government pensions paid to senior citizens. In the other, he is accused of accepting millions of dollars from a disgraced banker.
He has denied any wrongdoing in both cases, and has claimed Supreme Court Justice Alexandre de Moraes, who is heading one of the investigations, is a Lula ally. Prosecutors suspect the funds from the banker were used to pay his brother, Eduardo Bolsonaro’s, expenses and to promote Flávio Bolsonaro’s political agenda with the Trump administration, documents show.
Mauricio Marcon, a lawmaker of Bolsonaro’s Liberal Party, also questioned de Moraes’ objectivity on Tuesday. “Seven minutes after the election, Alexandre de Moraes ordered his passports to be seized,” Marcon said. Bolsonaro "will represent us in a free country. He will continue to be our leader."
Brazilians had earlier taken to social media to ask where Bolsonaro was. Reporters gathered outside his home in the capital, Brasilia, but he did not appear.
A spokesperson for the Ministry of Security of Argentina denied reports the Brazilian senator had entered the country. Brazilian media outlets reported that many Bolsonaro allies had been unable to reach him.
Paulo Figueiredo, a close ally of Bolsonaro's who lives in the United States, was asked about the senator's whereabouts and did not answer directly.
“At this moment — following months of intense work that were unfairly thwarted — I have no desire to speak with the press. I kindly ask that you do not persist. Should I have a statement to make on any matter, I will reach out,” Figueiredo said.
Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america
Opposition presidential candidate Sen. Flavio Bolsonaro arrives at his election night event after the presidential runoff in Brasilia, Brazil, Sunday, Oct. 25, 2026.(AP Photo/Eraldo Peres)
