Xsolla Highlights Southeast Asia’s $5.6B Games Market Ahead of gamescom asia

BANGKOK--(BUSINESS WIRE)--Oct 29, 2026--

Xsolla, a global video game commerce company helping studios and developers launch, grow, and monetize their games, today announced it will return to gamescom asia, taking place October 29 to November 1 in Bangkok, Thailand, with expanded content, offerings, and activations. As the global video games industry faces rising development costs, increased competition for players, and pressure to build sustainable revenue streams, Southeast Asia offers a key opportunity for developers looking to expand their audiences and to grow their businesses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261029426002/en/

Indonesia, Thailand, and Vietnam are at the center of this opportunity. Together, the three markets accounted for approximately $3.8 billion in video game revenue, representing 68.5% of Southeast Asia’s total video game spending across mobile and PC games. The markets are expected to represent an estimated 226.1 million gamers in 2026, offering international developers significant opportunities to reach new audiences.

Ahead of gamescom asia, Xsolla highlights key findings from the Niko Partners and Xsolla Whitepaper Report “ Waking the Southeast Asian Giants: Players, Payments, and Localization in Three of Asia’s Most Exciting Markets ”:

“As developers look for sustainable growth beyond their established markets, Southeast Asia offers a compelling opportunity. And success requires a deeper understanding of how players want to discover and pay for video games,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Research from the Xsolla and Niko Partners report shows that while players across Indonesia, Thailand, and Vietnam have a strong appetite for international video games, their local payment preferences, convenience, and value play a critical role in how they purchase. Our focus is on helping developers navigate these differences and build commerce experiences to make it easier for players to access the video games they love.”

As gamescom asia brings the global video game industry together with Southeast Asia’s growing video game ecosystem, these findings underscore the importance of local market knowledge and flexible commerce strategies. Xsolla supports developers with solutions spanning direct-to-consumer commerce, intelligent payments, and player engagement to help studios reach and monetize players worldwide.

Attendees at gamescom asia can visit Xsolla in the B2B Hall, Booth #E21, where Xsolla will host live demonstrations of its Payments and Web Shop throughout the event, along with the latest product releases. Xsolla’s global team of experts will be available to answer questions, share insights, and discuss how these tools can be tailored to meet the unique needs of each developer and publisher.

In addition to booth activities, Xsolla executives will lead key speaking sessions during the event. John Park, Regional Director of Business Development, SEA at Xsolla, will present an Expo Stage Talk titled “ Unlocking SEA’s $5.6B Gaming Opportunity: Web Shops & Localized Payments ” on Thursday, October 29, from 2:00 PM to 2:30 PM, exploring how localized web shops and direct-to-consumer strategies drive growth across the region.

On Friday, October 30, from 11:30 AM to 12:00 PM, Justin Berenbaum, SVP, Global Industry Relations & Funding at Xsolla, will host a Conference session on “ Navigating Game Investment & Commerce in 2026 and Beyond, ” sharing strategies for developers seeking sustainable funding and monetization models.

Xsolla will also host Xsolla Connect Bangkok 2026, an exclusive networking and educational program on Friday, October 30, in Room MR109CD at the Queen Sirikit National Convention Center. The event begins with a Lunch & Meet session from 10:30 AM to 2:30 PM, featuring structured networking and grab-and-go food and drinks. Afterward, from 3:00 PM to 5:00 PM, Xsolla will partner with Games for Change and Games for Change Hong Kong to present panel discussions focusing on social impact, player safety, inclusion, and intentional choices in game development.

For more information about Xsolla’s presence at gamescom asia, visit: https://xsolla.pro/gamescom-asia-2026.

To learn more about Niko Partners and Xsolla’s whitepaper report “ Waking the Southeast Asian Giants: Players, Payments, and Localization in Three of Asia’s Most Exciting Markets, ” visit: https://nikopartners.com/bulletins-white-papers/waking-the-southeast-asian-giants/.

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of video games, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com.

© 2026 Xsolla. All rights reserved.

Justin Berenbaum, SVP, Global Industry Relations & Funding at Xsolla

John Park, Regional Director of Business Development, SEA at Xsolla

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Graphic: Xsolla

June Jones, the cutting-edge coach who brought the run-and-shoot offense to Hawaii and led the Rainbow Warriors to their greatest era and an undefeated regular season that catapulted them all the way to the Sugar Bowl, died on Thursday. He was 73.

Hawaii's football program in a statement did not list a cause of death for Jones, who coached the Atlanta Falcons for three seasons in the 1990s before his stint at Hawaii. The Honolulu Star-Advertiser cited a close family friend as saying Jones had entered hospice two weeks ago in his native Oregon.

“Coach Jones was a father figure, a mentor, and a visionary who revolutionized the game," said Timmy Chang, the current Hawaii coach who set the NCAA record for career passing yards (since broken) under Jones. "He believed in a young kid from Hawaii and gave me the opportunity of a lifetime to run his offense.”

Hawaii was one of three schools where Jones played quarterback in college, but it was his decision to transfer to Portland State that shaped the rest of his football career.

He played under Mouse Davis, who is largely credited with bringing to the big-time an offense that featured four receivers who adjusted their routes on the fly, rarely ran the football and, most of all, moved fast.

It was dubbed the run-and-shoot. Jerry Glanville, Wayne Fontes, Jack Pardee and Kevin Gilbride were among the few willing to throw out convention and use it. Jones might have had the most success.

After spending time in the 1980s with the Falcons, mostly as the third-string quarterback, Jones worked his way through assistant coaching jobs, landing with Glanville (and QB Warren Moon) of the Houston Oilers in 1987. In 1991, Jones joined Glanville with the Falcons, then took over when Glanville got fired.

“A visionary in the passing game,” the Falcons called Jones in a statement Thursday.

Sticking with the run-and-shoot, Jones briefly thrived and took Atlanta to one playoff trip with the help of quarterback Jeff George. But the Falcons fired Jones after three years. Jones also had a brief stint as an interim with the San Diego Chargers, replacing Gilbride after he was let go.

Jones returned to Hawaii in 1999 after the Warriors had gone 0-12, and he produced a remarkable turnaround. Hawaii capped off a 9-4 season with a win in the Oahu Bowl.

His most memorable season, though, ended at the Sugar Bowl. It came in 2007, when Colt Brennan ran the offense well enough for a 12-0 regular-season record that got Hawaii into the Bowl Championship Series — the precursor to today's playoffs. In New Orleans, the Rainbow Warriors ran into Georgia and lost 41-10.

Over nine seasons in Honolulu. Jones became the winningest coach in Hawaii history at 76-41. His run-and-shoot dazzled at Aloha Stadium, but also provided entertainment deep into the night on Saturdays (and into Sunday morning) when Hawaii games started late on the East Coast.

Jones' success landed him a job on the mainland, at SMU, where he went 36-43 over six-plus years.

But even after he left, Jones a towering figure on the islands, remained among the most popular sports celebrities in a state where surfing, golf and even basketball often grabbed more headlines than football.

Gov. Josh Green called him “an exceptional human being.”

“He was a motivator of young people and he was a winner,” Green said. “He won big moments for us, and that put us into the spotlight.”

https://apnews.com/hub/college-football

FILE - Hamilton Tiger-Cats head coach June Jones speaks to the media about the joint team and CFL decision to backtrack on the hiring of Art Briles as assistant coach following a practice in Hamilton, Ontario, Aug. 29, 2017. (Aaron Lynett/The Canadian Press via AP, File)

FILE - Former Hawaii football head coach June Jones is seen before an NCAA college football game, Oct. 28, 2023, in Honolulu. (AP Photo/Marco Garcia, File)

FILE - Atlanta Falcons head coach June Jones watches the clock while standing on the sidelines with quarterback Jeff George (1) during the game against the St. Louis Rams on Nov. 19, 1995. (AP Photo/John Bazemore, File)

FILE - Hawaii coach June Jones and quarterback Nick Rolovich laugh during the fourth quarter action at Aloha Stadium in Honolulu on Dec. 8, 2001. (AP Photo/Ronen Zilberman, File)