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Genius Sports Expands AFA Partnership to Bring Faster Offside Decisions to Argentine Football with Semi-Automated Offside Technology

Business

Genius Sports Expands AFA Partnership to Bring Faster Offside Decisions to Argentine Football with Semi-Automated Offside Technology
Business

Business

Genius Sports Expands AFA Partnership to Bring Faster Offside Decisions to Argentine Football with Semi-Automated Offside Technology

2026-10-30 20:01 Last Updated At:20:10

NEW YORK--(BUSINESS WIRE)--Oct 30, 2026--

Genius Sports Limited ("Genius Sports") (NYSE: GENI), a global leader in real-time sports data and technology, today announced an expansion of its longstanding partnership with the Argentine Football Association ("AFA") to introduce semi-automated offside technology (“SAOT”) across Argentina's top-flight football competition, Liga Profesional de Fútbol.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261030710198/en/

The agreement marks another major step in Genius Sports' growing role as a technology partner to world football. By combining advanced camera tracking, artificial intelligence and automated decision visuals, Genius Sports will help Argentine officials make faster, more accurate offside decisions while giving millions of fans greater clarity over some of football's most closely contested moments.

“Argentinian football fans deserve the best matchday experience and semi-automated offside technology is a crucial solution for delivering fast and accurate decisions that keep them informed of what is happening in the game,” said Claudio Tapia, President of AFA. “Genius Sports has developed and launched the most advanced SAOT in world football with proven results across the biggest leagues and we’re delighted to expand our partnership with them," he added.

Offside decisions have become one of the most scrutinized aspects of modern football. While video assistant referees (VAR) have introduced new tools to support match officials, lengthy reviews can interrupt the flow of games and leave supporters waiting to understand why a goal has been allowed or disallowed. The challenge is not simply to make decisions more accurately, but to make the process faster, clearer and easier for everyone watching to understand.

Genius Sports addresses that challenge through GeniusIQ, its sports data and AI platform, which transforms live match action into detailed tracking data and actionable information.

Computer vision cameras installed across Argentina's top-flight stadiums will capture the movement and positioning of players, creating a detailed digital representation of the action. GeniusIQ will process that information in real time to support VAR officials and produce clear, three-dimensional visualizations of offside incidents.

Beyond officiating, Genius Sports’ GeniusIQ platform creates a foundation for further innovation across Argentine football, using the same advanced tracking infrastructure to power data-driven coaching insights, enhanced broadcasts and more engaging fan experiences.

"The most exciting thing about this partnership is that we're bringing our proven GeniusIQ technology to Argentine football to make officiating faster, more accurate and more transparent," said Steven Burton, Chief Commercial Strategy Officer at Genius Sports. "At the same time, we're establishing the infrastructure for a much bigger opportunity: to unlock new insights for teams, richer experiences for broadcasters and entirely new ways for fans to engage with the game. That's the future we're building with partners like AFA, where a single technology platform can create value across the entire football ecosystem."

Beginning with the Clausura final on December 12, the new technology will launch fully across the Liga Profesional de Fútbol before Torneo Clausura 2027, which starts in July.

About Genius Sports

Genius Sports is a global leader in real-time sports data and technology, powering how live sports are captured, understood and experienced. As the official data partner to many of the world’s leading leagues and federations, we capture the most accurate information directly from the game and use AI and computer vision to create deeper insights for athletes and richer, more personalized experiences for fans. The company works with more than 1,000 partners globally, including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, CBS, NBC, ESPN, Publicis, PMG and WPP. Beyond its partnerships with leagues, sportsbooks and broadcasters, Genius Sports reaches millions of fans directly through its global advertising and media platform, with properties including Covers.com, helping brands connect with sports audiences at scale. ​

Genius Sports Expands AFA Partnership to Bring Faster Offside Decisions to Argentine Football with Semi-Automated Offside Technology

Genius Sports Expands AFA Partnership to Bring Faster Offside Decisions to Argentine Football with Semi-Automated Offside Technology

WASHINGTON (AP) — President Donald Trump has rescheduled weekend campaign rallies in a pair of critical Midwestern states that he had previously canceled, according to a person familiar with the plans.

The Republican president will now visit Iowa and Kansas for back-to-back campaign rallies on Sunday, said the person, who insisted on anonymity to discuss his schedule.

The scheduling whiplash underscored the chaotic and shifting nature of the final days of the midterm campaigns, in which Trump and Republicans are scrambling to retain their majorities in Congress in an election that has turned largely on affordability issues and the president's favorability. At the start of the month, Trump promised a marathon sprint of his signature rallies to shore up Republican candidates, and he has headlined 25 of them so far in October.

The Republican National Committee initially said in canceling the rallies that Trump would do telerallies instead to reach more voters. But the person familiar with the latest plans said the Iowa and Kansas rallies have been rearranged to accommodate the new telerallies added to Trump’s schedule.

Trump’s initial plans had him in Salina, Kansas, on Saturday and in Dubuque, Iowa, on Sunday. Then the plans shifted so he would instead do a “72-hour sprint” of phone rallies, meant so the president could reach more voters nationwide, according to the RNC.

Now, Trump will be holding both the Iowa and Kansas rallies on Sunday. Both states are home to battleground Senate races that will help determine whether Republicans hold onto their majority in the chamber in the midterm elections.

Trump has already traveled to both states this month to boost GOP Sen. Roger Marshall in Kansas and Republican Iowa Senate candidate Ashley Hinson, who currently serves in the House.

The president on Thursday furiously pushed back at the notion that the initial cancellation of his Kansas rally, which became public as he was returning to Washington from another campaign event in South Carolina, was tied to fatigue or his health.

“I’m not going to Kansas because he’s doing very well,” Trump said, seeming to refer to Marshall. The president added that “I feel perfect” and that “I don't feel I have to go to Kansas.”

Vice President JD Vance traveled to Kansas earlier this week to stump for Marshall and flew to Iowa in September to campaign alongside the party's House candidates. The vice president's office had announced that he would head to St. Cloud, Minnesota, on Friday to hold a news conference on his anti-fraud efforts, but he was no longer doing so because of a scheduling change, according to a person with knowledge of his plans.

In an interview with a Kansas City radio station on Friday morning, Trump called Marshall “fantastic” and credited the senator for pushing his administration on policies benefiting Kansas farmers such as expanding tax-free use of red-dyed diesel.

Trump criticized Marshall's Democratic challenger, Methodist pastor Adam Hamilton, as a "radical” who has “caused turmoil with the church because he’s so liberal.” Hamilton has said that if Jesus were standing before them now, “Roger Marshall would call him ‘woke.’”

Associated Press writer Meg Kinnard contributed to this report. Follow the AP’s coverage of the 2026 midterm elections at https://apnews.com/hub/elections.

President Donald Trump greets Iowa U.S. Senate candidate Rep. Ashley Hinson, R-Iowa, at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)

President Donald Trump greets Iowa U.S. Senate candidate Rep. Ashley Hinson, R-Iowa, at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)

President Donald Trump shakes hands with Sen. Roger Marshall, R-Kan., at a campaign rally at Heartland Credit Union Arena, Monday, Oct. 19, 2026, in Park City, Kan. (AP Photo/Julia Demaree Nikhinson)

President Donald Trump shakes hands with Sen. Roger Marshall, R-Kan., at a campaign rally at Heartland Credit Union Arena, Monday, Oct. 19, 2026, in Park City, Kan. (AP Photo/Julia Demaree Nikhinson)

President Donald Trump gestures after speaking at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)

President Donald Trump gestures after speaking at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)

President Donald Trump arrives at a campaign rally at the Shoemaker Center at Ohio University Chillicothe in Chillicothe, Ohio, Wednesday, Oct. 28, 2026. (AP Photo/Mark Schiefelbein)

President Donald Trump arrives at a campaign rally at the Shoemaker Center at Ohio University Chillicothe in Chillicothe, Ohio, Wednesday, Oct. 28, 2026. (AP Photo/Mark Schiefelbein)

President Donald Trump and first lady Melania Trump attend a Halloween event on the South Lawn of the White House, Thursday, Oct. 29, 2026, in Washington. (AP Photo/J. Scott Applewhite)

President Donald Trump and first lady Melania Trump attend a Halloween event on the South Lawn of the White House, Thursday, Oct. 29, 2026, in Washington. (AP Photo/J. Scott Applewhite)

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