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H World Group Asia Pacific and Agoda Established Five-Year Strategic Cooperation to Accelerate Hotel Expansion Across Asia-Pacific

Business

H World Group Asia Pacific and Agoda Established Five-Year Strategic Cooperation to Accelerate Hotel Expansion Across Asia-Pacific
Business

Business

H World Group Asia Pacific and Agoda Established Five-Year Strategic Cooperation to Accelerate Hotel Expansion Across Asia-Pacific

2026-11-03 11:38 Last Updated At:14:05

SINGAPORE, Nov. 3, 2026 /PRNewswire/ -- H World Hotel Management Pte. Ltd. ("H World APAC") and Agoda have entered into a five-year strategic cooperation agreement aimed at supporting H World APAC's hotel network expansion and business volume increment across the Asia-Pacific region. The collaboration brings together the companies' complementary strengths in market intelligence, business analytics, hotel distribution and performance marketing.

Driving Hotel Network Expansion Across Asia-Pacific

As part of the regional growth strategy, H World APAC is targeting the opening of approximately 70 hotels over the next five years. Under the collaboration, Agoda will support H World APAC's expansion efforts by providing market intelligence, facilitating introduction to prospective hotel investors and partners, and supporting location assessment and business development initiatives in selected markets.

Leveraging Market Intelligence and Data Analytics

The partnership establishes a framework for collaboration in market intelligence and business data analytics, enabling both parties to identify growth opportunities and increase market share across the regions.

Through the sharing of relevant market insights and destination demand trends, H World APAC and Agoda will explore potential hotel development opportunities and strengthen network planning efforts.

Enhancing Hotel distribution and Driving Revenue Growth

A key component of the agreement focuses on creating additional value for hotels. Participating H World APAC properties will benefit from Agoda's extensive distribution network, marketing initiatives, and revenue growth programs. These initiatives are designed to help participating hotels improve visibility, drive demand, and optimize commercial performance.

"Asia-Pacific is central to the next chapter of H World Group's global growth journey. Our strengths in hotel operations, brand building, supply chain management and operational efficiency have enabled us to become the world's fourth-largest hotel group by room count. Agoda complements these capabilities with deep demand intelligence and extensive market reach across Asia-Pacific. Together, we can accelerate our expansion in a more asset-light manner while creating a more compelling value proposition for hotel owners seeking a trusted growth partner." said Murphy Zhu, President, H World Group Asia Pacific.

Andrew Smith, Senior Vice President, Agoda added, "We're excited to support H World APAC's ambitions across Asia-Pacific. Supporting growth starts with understanding where travellers want to go and what they're looking for. With Agoda's travel demand insights, global distribution reach, and local market expertise, we're well positioned to help H World APAC identify opportunities and connect its hotels with more travellers."

Through this five-year partnership, participating H World APAC hotels will gain access to a broader ecosystem of support encompassing market intelligence, business development, distribution, marketing, and performance enhancement initiatives. By combining Agoda's global reach and distribution capabilities with H World APAC's expertise in hotel management and operation, the collaboration aims to unlock new growth opportunities for hotels across the Asia-Pacific region.

Contact:
Ms. Yanni LO
Senior Marketing Manager, APAC
Email: lukaixin@hworld.com 
Phone: (+852) 3585 3095

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

H World Group Asia Pacific and Agoda Established Five-Year Strategic Cooperation to Accelerate Hotel Expansion Across Asia-Pacific

H World Group Asia Pacific and Agoda Established Five-Year Strategic Cooperation to Accelerate Hotel Expansion Across Asia-Pacific

  • Official Steam Launch on Oct 29, Long-term positive synergy anticipated from a new influx of players and improved accessibility
  • New server "Foundry" launches with various events to help players settle in quickly
  • Special Side Story "Secret Rabbit Hole" Available From Oct 29 to Dec 10
  • SEOUL, South Korea, Nov. 3, 2026 /PRNewswire/ -- On Tuesday the 3rd, Smilegate announced that its mobile turn-based strategic RPG "Epic Seven," developed by Super Creative, has officially launched on Steam on the 29th and also opened a new server, "Foundry".

    The Steam launch is part of a platform expansion reflecting the needs of global players. With Epic Seven now available on Steam, the world's largest gaming platform, long-term positive synergy is expected from a new influx of players and improved accessibility. Furthermore, the Steam server introduces exclusive new features, such as controller support.

    The new "Foundry" server, launched alongside the Steam service, can be accessed not only through Steam but also via the STOVE PC Client and mobile devices. For players starting Epic Seven for the first time, the new server will operate with independent matchmaking for PvP content for a limited time.

    Additionally, various events will be held on the new server to help players settle in quickly. A Settlement Support Buff Event, which began on the 29th, provides various effects to accelerate Hero and account growth, along with daily free Hero summons. There will also be bountiful rewards provided, including various Equipment, growth materials, and Hero Skins, when players log in or play through content.

    Global player response has also been highly positive, with over 100,000 players participating in the Steam Wishlist Event that began in August.

    Meanwhile, Epic Seven will release a Special Side Story, "Secret Rabbit Hole," from October 29 to December 10. The greatest Bunny detective, Bunny Girl Great Detective Moro, alongside her sidekick, Alencia, will investigate various incidents to stop a plot detected during a victory celebration party, uncovering the hidden truth behind the case along the way. Players can earn three pieces of Level 88 Equipment by progressing through the story and will receive a special Pet upon collecting all three new Bunny Girl characters and two skins. Additional rewards, such as Charms and Emojis, can also be earned through the concurrent "Trusty Sidekick Alencia's Case Files" and "Lucky Board Party!" events.

    For more information on Epic Seven, visit the official community and the official YouTube channel.

SEOUL, South Korea, Nov. 3, 2026 /PRNewswire/ -- On Tuesday the 3rd, Smilegate announced that its mobile turn-based strategic RPG "Epic Seven," developed by Super Creative, has officially launched on Steam on the 29th and also opened a new server, "Foundry".

The Steam launch is part of a platform expansion reflecting the needs of global players. With Epic Seven now available on Steam, the world's largest gaming platform, long-term positive synergy is expected from a new influx of players and improved accessibility. Furthermore, the Steam server introduces exclusive new features, such as controller support.

The new "Foundry" server, launched alongside the Steam service, can be accessed not only through Steam but also via the STOVE PC Client and mobile devices. For players starting Epic Seven for the first time, the new server will operate with independent matchmaking for PvP content for a limited time.

Additionally, various events will be held on the new server to help players settle in quickly. A Settlement Support Buff Event, which began on the 29th, provides various effects to accelerate Hero and account growth, along with daily free Hero summons. There will also be bountiful rewards provided, including various Equipment, growth materials, and Hero Skins, when players log in or play through content.

Global player response has also been highly positive, with over 100,000 players participating in the Steam Wishlist Event that began in August.

Meanwhile, Epic Seven will release a Special Side Story, "Secret Rabbit Hole," from October 29 to December 10. The greatest Bunny detective, Bunny Girl Great Detective Moro, alongside her sidekick, Alencia, will investigate various incidents to stop a plot detected during a victory celebration party, uncovering the hidden truth behind the case along the way. Players can earn three pieces of Level 88 Equipment by progressing through the story and will receive a special Pet upon collecting all three new Bunny Girl characters and two skins. Additional rewards, such as Charms and Emojis, can also be earned through the concurrent "Trusty Sidekick Alencia's Case Files" and "Lucky Board Party!" events.

For more information on Epic Seven, visit the official community and the official YouTube channel.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Epic Seven's New Server "Foundry" Goes Live to Celebrate Official Steam Launch

Epic Seven's New Server "Foundry" Goes Live to Celebrate Official Steam Launch

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