Twenty-five years of global M&A advisory joins the private capital network built for family offices. Ray Soudah, Chairman and Founder of Millenium Associates AG, joins the Ittikar Strategic Advisory Board.
ZURICH and ABU DHABI, UAE, Nov. 3, 2026 /PRNewswire/ -- Millenium Associates AG, the independent M&A and corporate finance adviser founded in Zurich in 2000, has selected Ittikar, the private capital network for global family offices, as an innovative preferred platform for private capital transactions. Ray Soudah, Chairman and Founder of Millenium Associates AG, joins the Ittikar Strategic Advisory Board with immediate effect.
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Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Under the partnership, Millenium Associates AG brings a quarter of a century of transaction experience and one of the most established advisory networks in European private banking and wealth and asset management to Ittikar's members: more than 100 Founding Members within a network of 500 family offices across Europe, Switzerland, the Middle East, Latin America and Asia. Ittikar brings Millenium Associates' clients an innovative platform option where family offices and entrepreneurs analyse deals, invest and raise capital directly with one another, matched by Capital DNA™ rather than publicly broadcast to the market.
Millenium Associates' transaction team are available to work alongside Ittikar's investment team on the review of transactions before they are published to the network, and the two firms have the ability to take the combined proposition to family offices and entrepreneurs across Europe and the Middle East. The founders have known and collaborated with each other for over fifteen years.
The announcement comes as the tools to analyse a transaction become widely available. What cannot be rapidly built is a network of families who transact together and the experienced judgement and wisdom of professionals who have closed deals for twenty-five years. Ittikar's platform is enabled by AI but run with a human oversight investment team; for every transaction, the human teams' review sharpens the platform for every member. With Millenium Associates, that team now carries the experience of a quarter of a century of M&A and corporate finance advisory.
Ray Soudah, Chairman and Founder of Millenium Associates AG, said: "We have been approached by many platforms this year. We like Ittikar because the people behind it have spent twenty-five years in the same rooms we have, because it is built for the investor rather than the seller, and because it has already closed several real transactions. Analysis is becoming a commodity, whereas the network and the judgement are not, and Ittikar's innovation has both. Our clients and our network will now have the option of direct access to families and entrepreneurs who can invest with greater wisdom and confidence."
Hussam Otaibi, Founder, Ittikar and Mondevo Group, said: "I have known Ray Soudah for over fifteen years as a veteran of our industry, and there is no one whose judgement on a transaction I would rather have alongside our platform agents. Technology on its own is not an edge; everyone will have it. The edge is people who have done this for a living for twenty-five years and now work with that technology every day. Our ambition with Millenium Associates is to be a leader in Europe and the Middle East with exactly that combination of experience and technology."
The partnership begins immediately. In the coming months Millenium Associates will progressively introduce Ittikar to its clients and network, and the two firms will begin joint work on transactions in Europe and the Middle East. Family offices, entrepreneurs and advisers who wish to learn more can visit www.ittikar.com.
About Ittikar
Ittikar is the private capital network for global family offices, built by a family office and enabled by AI. It is where family offices analyse deals, invest and raise capital: institutional-grade due diligence, curated co-investment and direct capital raising on one buy-side platform, where every member sees only what matches its Capital DNA™. Live since March 2026. Part of the Mondevo Group. www.ittikar.com
About Millenium Associates AG
Millenium Associates AG is an independent international M&A and corporate finance advisory firm founded in 2000 and based in Zurich, Switzerland, with a licensed London presence through Millenium Associates (UK) Limited, which is authorised and regulated by the Financial Conduct Authority. It advises entrepreneurial and corporate business owners worldwide as well as the global financial services industry, with a particular focus on private banking, wealth and asset management, fully supported by an extensive Global Advisory Board of senior international professionals. Millenium Associates AG is a member of the British Swiss Chamber of Commerce.
www.milleniumassociates.com
Media contacts
Ittikar: Roberta Callegari, Head of Media and Communications, Mondevo Group and Ittikar. roberta.callegari@mondevogroup.com | +39 329 005 5724
Millenium Associates AG: Ray Soudah, Founder and Chairman. ray.soudah@milleniumassociates.com | +41 58 710 4700
Important information
This press release is issued by Ittikar Holding Limited, a company of the Mondevo Group, for information purposes only. It does not constitute an offer, solicitation, invitation or recommendation to acquire any security, product, service or membership, nor investment, legal, tax or other advice. Membership of Ittikar is subject to eligibility, onboarding and the applicable terms, and may be declined at Ittikar's discretion. The Ittikar platform uses artificial intelligence; AI-generated output may contain errors or omissions and is not a substitute for independent due diligence and professional advice. Regulated services, where offered, are provided only by an appropriately licensed entity, in the jurisdictions where it is permitted to do so, under separate agreement. Statements about future activities and partnerships are forward-looking and are not guaranteed. Private market investments carry risk, including the loss of capital.
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Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Millenium Associates AG selects Ittikar's innovative private capital platform
Five themed runs debut, connecting community through sport and promoting health and inclusion
HONG KONG, Nov. 3, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") successfully held its annual large-scale community event, AXA BetterMe Weekend, on 24 and 25 October at AXA WONDERLAND, WestK. Celebrating its sixth anniversary this year, the event debuted the AXA BetterMe Run series, complemented by a diverse programme of emerging sports experiences, live music performances and wellness activities, attracting over 11,000 participants. The free two-day event welcomed members of the public, together with their families, friends and pets, enjoy the fun of sport and experience positive impact of healthy living for holistic wellbeing, while encouraging everyone to achieve a more sustainable living.
One of this year's key highlights, the AXA BetterMe Run, made its debut with five themed runs designed for different participants, including individual runners, families and pet owners. These included the "Celebrity Runs with You (5KM)", led by Alton Wong, a member of boy band MIRROR; the "Wellness & Breathwork Run (3KM)", led by yoga instructor Kylie Yim; and three themed 2km runs: the "Family Fun Run", "Halloween Costume Family Run" and "Run with Furry Friends". The event also invited the Fearless Dragon Running Team, comprising runners with visual and hearing impairments, bringing diverse communities together through sport and fostering greater inclusion.
Beyond the themed runs series, the event featured a range of emerging sports experiences, including pickleball, spikeball and Air Storm, with many visitors enthusiastically taking part. AXA also partnered once again with Liverpool FC International Academy (Hong Kong), promoting healthy lifestyles through football games and training sessions.
The event featured performances by popular local rock band Pandora and singer-songwriter Cath Wong, alongside a "Cantopop Night" and a series of busking performances. In addition, celebrity instructor Alex Lam led yoga stretching and breathing workshops, while the Hong Kong Yoyo Organization offered mesmerising yoyo performance and live interactions with audiences and children participated in fun rhythm and movement activities. Together, these activities offered visitors of all ages opportunities to enjoy sport and wellness experiences, bringing fitness, music and holistic wellbeing into the community, while deepening their understanding of the connection between holistic wellbeing and environmental sustainability. Furthermore, AXA joined hands with partners including HK Express, Klook and ELEMENTS to offer an exciting selection of prizes, adding to the enjoyment of the event.
Sally Wan, Chief Executive Officer, AXA Greater China and AXA Global Private, said: " At AXA, we are committed to advancing holistic wellbeing through initiatives that promote physical and mental health, while strengthening community connections. Through AXA BetterMe Weekend, we aim to bring together partners from cross-sectors and the community to champion healthy and sustainable living. This year, for the first time, the event is centred on the theme of 'Connecting Community Through Sport'. Through a diverse programme of activities, including themed runs, emerging sports experiences, breathing exercises and family-friendly activities, we hope to encourage people of all ages and backgrounds to experience the positive impact of sport. We believe that individual wellbeing, community welfare and environmental sustainability are closely connected. By inspiring healthier and more sustainable choices in everyday life, we hope to empower more people to embrace the 'BetterMe Spirit' and join us in building a healthier, more connected and sustainable future."
AXA places strong emphasis on the physical and mental health of its customers. In addition to its annual community event, the AXA BetterMe Weekend, its comprehensive health and wellness platform, AXA BetterMe, offers nearly 20 services spanning physical health, mental wellbeing and health management. Among these, the "BeOnTrack" programme provides comprehensive health guidance from a multidisciplinary team of family doctors, dietitians and personal fitness trainers, supporting both AXA customers and the wider public in achieving their health goals. AXA BetterMe services are accessible anytime, anywhere via the "Emma by AXA" app.
For further details on the AXA BetterMe service, please visit: https://www.axa.com.hk/en/axa-betterme.
For more highlights from AXA BetterMe Weekend, please watch the video: https://youtu.be/g05WWWFCxqU.
About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.
THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK
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Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA's actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 - "Risk factors and risk management" of AXA's Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA's business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.
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AXA BetterMe Weekend Concludes Successfully Attracting Over 11,000 Participants
AXA BetterMe Weekend Concludes Successfully Attracting Over 11,000 Participants
