SEOUL, SOUTH KOREA– Newsaktuell – 4 November 2026 – Jungheinrich has officially launched a new direct sales company in South Korea last week. With the new country unit near Seoul, the Group is represented directly in the South Korean market for the first time, operating through its own sales organisation. The establishment of Jungheinrich Korea marks a further step by the company towards expanding its presence in the strategically important Asia-Pacific region and pursuing its international growth strategy.
Nadine Despineux, Chief Sales Officer (third from the left), at the official opening of Jungheinrich's new direct sales subsidiary in South Korea. / Jungheinrich
Jungheinrich has been operating in South Korea via a dealer network for more than 20 years. With its new direct sales organisation, the company is strengthening these long-standing local partnerships and offering customers more direct access to its comprehensive portfolio of products, services and material handling solutions.
Nadine Despineux, Chief Sales Officer, Jungheinrich AG, says: "Jungheinrich Korea brings our Strategy 2030+ to life: within the 'Global Expansion' strategic focus area, we aim to position Jungheinrich even more globally and, in particular, to grow outside Europe. The Asia-Pacific region is one of our key focus regions in this regard, and Korea represents a significant next step.Together with our long-standing partners, we aim to be closer to our customers and to develop our business locally in a sustainable manner."
The new country unit will serve customers in South Korea's logistics and manufacturing sectors, a market with strong growth potential, where e-commerce, labour shortages and rising safety requirements are increasing the need for sustainable, electrified and automated solutions. Through direct sales and its established partner network, Jungheinrich can address a broader range of customer requirements, offering the premium Jungheinrich brand and "AntOn by Jungheinrich" as a reliable, cost-effective option.
With the launch of Jungheinrich Korea, Jungheinrich builds on years of experience in the market and underlines its long-term commitment to South Korea and the wider Asia-Pacific region. Across this region, Jungheinrich is represented through eight country units and more than 14 partner countries, supported by dedicated Key Account and After Sales teams.
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As Singapore steps up heritage preservation, 28-year Halal-certified caterer Lavish Dine puts Peranakan cuisine centre stage with its SG61 Island Collection, bringing Tok Panjang and hawker-rooted flavours to weddings, corporate events and community celebrations to keep culinary traditions alive.
SINGAPORE – Media OutReach Newswire – 4 November 2026 – Singapore's inaugural SG Heritage Business Scheme has renewed attention on the survival of long-running local trades. Against this preservation push, Lavish Dine Catering shows how catering can keep labour-intensive Nyonya cooking commercially active by serving it at scale across contemporary celebrations.
28-Year Caterer Lavish Dine Keeps Nyonya Traditions Relevant Amid Singapore's Heritage Push
Keeping Nyonya Craft Alive
Between 2015 and 2025, Singapore's F&B sector grew 42% amid openings and closures, intensifying pressure on labour-intensive cuisines. Amid this churn, Lavish Dine scales Peranakan cooking for events, retaining hand-ground rempah and slow-cooking techniques across its catering, while the SG61 Island Collection extends that approach to preserve local food heritage through a catering experience.
Taking Peranakan Heritage Beyond the Restaurant
Singapore's F&B churn has also pushed heritage preservation higher on the agenda. In February 2026, the Ministry of Trade and Industry reaffirmed efforts to preserve local heritage in F&B, including support for established operators and curated food experiences. For Lavish, that preservation happens through continued use, keeping Peranakan cooking on event menus and in front of new audiences.
"Peranakan cuisine holds a special place in our hearts because its recipes carry so much history and meaning. For nearly three decades, we have had the privilege of bringing these flavours to events across Singapore. To us, the best way to honour this heritage is to keep sharing it. Every catered occasion is a chance to introduce these dishes and the stories behind them to new generations and communities, so they can continue to live on," said Richie Ling, Director, Lavish Dine Catering.
Lavish's SG61 Island Collection exemplified this, tracing Singapore's culinary story from Tok Panjang traditions to hawker classics. Its Peranakan catering menus remain available for events across Singapore.
Hashtag: #LavishDine
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About Lavish Dine Catering Pte Ltd:
Established in 1998, Lavish Dine Catering Pte Ltd provides premium catering for corporate events, weddings, private celebrations and other occasions in Singapore. Its work combines bespoke menus, themed presentation and interactive dining experiences. Guided by its “Redefining Catering” philosophy, Lavish explores culinary innovation and sustainable practices.
For more information, please visit: https://www.lavish.com.sg/
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