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Jollibee Unveils Upgraded Jolliburger Beef Burger Collection in Hong Kong

Asia Pacific

Jollibee Unveils Upgraded Jolliburger Beef Burger Collection in Hong Kong
Asia Pacific

Asia Pacific

Jollibee Unveils Upgraded Jolliburger Beef Burger Collection in Hong Kong

2026-11-04 19:15 Last Updated At:19:22

Crafted fresh-to-order with 100% Aussie beef, debuting the limited-edition Jolliburger Truffle alongside the fully elevated Jolliburger Aloha

HONG KONG SAR - Media OutReach Newswire - 4 November 2026 - Jollibee, the beloved global restaurant brand in Hong Kong, is committed to serving great-tasting food and bringing simple joy to every customer. Starting today, Jollibee rolls out its newly upgraded Jolliburger Collection in Hong Kong, presenting a lineup of three distinct, mouthwatering beef burgers: the newly introduced limited-time Jolliburger Truffle, the enhanced Jolliburger Aloha with elevated taste and texture, and the flagship Jolliburger Deluxe, a fan favourite since its August 2025 launch. Made with 100% premium Aussie beef and cooked fresh-to-order, every burger is crafted with care to lock in natural juiciness and flavour, delivering exceptional value and "bee-licious" happiness to every burger lover!

Jollibee Unveils Upgraded Jolliburger Beef Burger Collection in Hong Kong

Jollibee Unveils Upgraded Jolliburger Beef Burger Collection in Hong Kong

100% Premium Aussie Beef x Fresh-to-Order

Jollibee understands that fast food is more than just a quick and convenient meal; it also aims to offer customers a well-deserved reward amid their busy daily routines. The newly upgraded Jolliburger Collection anchors on two key highlights: freshly made and quality ingredients. Featuring 100% premium Aussie beef as its soul, paired with crisp fresh vegetables and cheddar cheese, every burger is strictly cooked fresh-to-order. Expertly grilled to seal in rich savoury juices and deep beef aroma, Jollibee invites customers to savour a high-quality, bee-licious dining experience at exceptional value, anytime and anywhere.

A Trio of Delights: Debut of Limited-EditionFlavour

The upgraded Jolliburger Collection debuts with three distinct signature beef burgers, each offering unique characteristics to satisfy diverse palates.

The limited-time Jolliburger Truffle specialty features 100% premium Aussie beef patties blended with rich, aromatic black truffle sauce, paired with grilled mushrooms and fresh, crisp rocket lettuce for an irresistible, layered gourmet flavour.

The beloved Jolliburger Aloha is also fully elevated, combining a juicy Aussie beef patty with a sweet pineapple ring, crispy bacon, and special garlic mayo, delivering a harmonious sweet-and-savoury balance with tropical flavours in every bite.

Launched last summer as the brand's flagship, Jolliburger Deluxe features double 100% Aussie beef patties layered with melted double cheddar cheese, crisp lettuce, and fresh tomatoes, bringing out a rich "Double Beefy, Double Cheesy" satisfaction that continues to win praise as the ultimate classic beef burger.

Available Today Across Designated Stores in Hong Kong

The upgraded Jolliburger Collection is now available at Jollibee stores across Hong Kong (except the Euro Trade Centre store in Central; the Hong Kong International Airport store serves only Jolliburger Deluxe and Jolliburger Aloha).

The Jolliburger Deluxe and Jolliburger Aloha are priced at HK$40 à la carte and HK$53 for the value meal. The limited-time offer, Jolliburger Truffle, is priced at HK$42 à la carte and HK$55 for the value meal. Burger enthusiasts are invited to visit stores today to experience double the joyful surprise of 100% Aussie beef and cooked fresh-to-order!

Hashtag: #Jollibee #JollibeeHK #Jolliburger #100AussieBeef #TasteOfJoy

The issuer is solely responsible for the content of this announcement.

About Jollibee Hong Kong

Jollibee, an international fast-food brand with over 1,600 branches globally, is dedicated to the brand philosophy of "serving great-tasting food and bringing the joy of eating to everyone", especially through its widely loved signature product, Chickenjoy. The first Jollibee branch in Hong Kong opened in Central in 1996, and since then, the brand has expanded into a total of 26 branches in Hong Kong. These branches provide customers with delicious food, warm and friendly dining service

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Group signs seven strategic Memoranda of Understanding with partners from the United States, Greater China, Malaysia and the Maldives, as the Hong Kong hub prepares the ground for a sister hub in the Maldives

HONG KONG SAR – Media OutReach Newswire – 4 November 2026 – AEI Capital Group, an international alternative investment and asset management group, celebrated the grand opening of its expanded new Hong Kong headquarters office located at the China Resources Building. As the Group now expands its Hong Kong operations through the launch of this new Hong Kong headquarters, its international offshore affiliates manage aggregate alternative assets exceeding USD 7 billion as of December 2025. Located within the Hong Kong CBD with an exceptional Victoria Harbour view, the expanded office is directly annexed to the St. Regis Hong Kong and the Hong Kong Convention and Exhibition Centre, which will significantly lubricate AEI Capital Group's strategic initiatives to organise global or regional events in Hong Kong via its expanded Hong Kong headquarters office. To ensure seamless operational continuity, the Group's respective licensed associated entities will maintain their existing office premises until further official notification is submitted to their respective regulators.

Group signs seven strategic Memoranda of Understanding with partners from the United States, Greater China, Malaysia and the Maldives, as the Hong Kong hub prepares the ground for a sister hub in the Maldives

Group signs seven strategic Memoranda of Understanding with partners from the United States, Greater China, Malaysia and the Maldives, as the Hong Kong hub prepares the ground for a sister hub in the Maldives

Being dual-headquartered in Kuala Lumpur and Hong Kong, emboldened by its other satellite offices in Singapore, London, Washington DC and Chengdu for global market coverage, AEI Capital Group is aspired to ride on Hong Kong's recently crowned status as the No.1 global wealth centre (surpassing Switzerland lately) to develop its onshore Global Asset & Wealth Hub in Hong Kong. This newly launched Hub operates exclusively as a strategic platform dedicated to international enterprise matchmaking, cross-border commercial networking, and global corporate facilitation, to be complemented by AEI's upcoming launch of its offshore Global Asset & Wealth Hub in Maldives, the world-renowned top luxurious travel destination recently emerged to grow its own offshore financial centre.

AEI Capital Group's official launch ceremony of its Hong Kong new headquarters office was witnessed by a long list of spectacular special guests, such as Mr Abdulla Jihad, the former Vice President and Finance Minister of Maldives Republic; Dato Iskandar Mohd Nuli, the President and CEO of Maldives International Financial Centre; Dato Hafizi Bin Abdul Mutolif, the Deputy Chairman of Malaysian Armed Forces Co-operative, a sovereign wealth entity associated with Malaysian armed forces; Shaikh Humaid Abdulla Ali Abdulla Almualla, a UAE royal family member who is one of the anchor partners for AEI's royal & billionaire-focused multi-family office; Datuk Wira Dr Lim Zhao Qi (Ken), the Chairman of Labuan Investment Banks Association & CEO of European Credit Investment Bank; Victor Deng, the President of Sensegain Asset Management, a Beijing-headquartered prominent investment firm; Hongtao Duan (段宏涛), the Chief Executive of Hoping China, a China quality-brand development organisation mandated by the China government for the overseas growth of China nationwide quality-brands; Warren Baker, Managing Partner of LDA Capital, a prominent global emerging markets investment firm based in Los Angeles and Madrid, and some key senior officials from Invest HK in family office and global financial services segments to support AEI's aspiration to grow its Hong Kong global headquarters.

Seven strategic collaboration MoUs

The signing ceremony of a series of strategic collaboration MoUs between AEI Capital Group and its global strategic partners was organised on the same day too at the Runnovation Event Hall, a premier international innovation and exchange platform under China Resources Group in Hong Kong, subsequent to the grand launch ceremony of the AEI Global Asset & Wealth Hub in the afternoon.

AEI has entered into the following strategic collaboration MoUs with its respective global institutional partners of regional market importance:

  1. MoU with Regal Prestige Multi Family Office (under AEI Capital Group) and FYSEN Group of Companies (Maldives) - for strategic investment and development in various industries in the Maldives, including the financial sector
  2. MoU with Regal Prestige Multi Family Office (under AEI Capital Group) and Malaysian Armed Forces Co-operative (the sovereign wealth entity associated with Malaysian Armed Forces) - for capitalisation and strategic investment for various assets held by the co-operative
  3. MoU with LDA Capital Group LLC, a leading emerging markets equity investment group - for collaboration on growth equity deal opportunities across Asia and Europe
  4. MoU with Hoping China Development Promotion Centre (好品中国发展促进中心) - for strategic collaboration to support the capitalisation and growth of its global halal commerce platform
  5. MoU with Hoping International Financial Group Co., Limited (好品国际金融集团有限公司) - for collaboration on growth equity deal opportunities
  6. MoU with Labuan Investment Banks Association - for strategic collaboration in the asset and wealth space
  7. MoU with Sensegain Asset Management Group Co., Ltd. - for collaboration on growth equity deal opportunities


Why Hong Kong, and why now

There is a widely repeated claim that capital has grown scarce. It has not. Capital is abundant, arguably more so than at any point in a generation, but it has been concentrated in the western world rather than in Asia, the largest growth engine in the world. The scarcity is not of capital; it is of capital willing to cross the distance to where the growth actually is. Hong Kong sits at that crossing.

"Hong Kong is where Asia's growth meets the world's capital, and that is exactly the bridge we exist to build," said John Tan, Chairman and Chief Executive Officer of AEI Capital Group. "The innovation and the growth are here. What is missing is the pricing and the liquidity. We exist to close that gap, one company at a time."

A two-way bridge

The AEI Global Asset & Wealth Hub is a corporate and strategic platform that brings the group's partners together for cross-border collaboration and network-building between Asia, the Gulf, Europe and the United States. The Hong Kong hub is the first; a sister hub in the Maldives is in preparation.

The group sees the partnerships as a bridge that runs in both directions. Asian companies with real fundamentals but depressed valuation and liquidity can be strategically supported and, where it serves them, carried outward toward deeper pools of capital. In the other direction, US and European investors and companies seeking Asian exposure gain a strategic partner whose home advantage is the very market they are trying to enter. Asia-out and world-in are, in the group's view, the same competence seen from two sides.

IMPORTANT COMPLIANCE NOTICE & DISCLAIMER:

To ensure the highest standards of regulatory compliance, this Hub does not engage in, and is completely separated from, any regulated financial services or asset management activities within Hong Kong. All regulated financial services within the region are, or will in the future be, conducted strictly and exclusively by the Group's associated licensed entities registered with and supervised by the Securities and Futures Commission (SFC) of Hong Kong holding Type 4 (Advising on Securities) and Type 9 (Asset Management) licenses, as well as its relevant registered trust companies and other associated licensed or regulated entities in Hong Kong, which maintain entirely separate corporate governance, designated physical operating areas, and absolute informational barriers (Chinese Walls). While the Group expands its Hong Kong operations through the newly launched headquarters, its respective licensed associated entities in Hong Kong shall maintain their existing office premises until relevant statutory notifications are officially served to their respective regulators.

To ensure absolute compliance with the Securities and Futures Ordinance (SFO) of Hong Kong, all strategic collaboration Memoranda of Understanding (MoUs) referenced in this press release—including all related activities concerning growth equity deal opportunities, investment, and capitalisation—are entered into, managed solely by, and executed exclusively through independent offshore affiliates of the Group operating entirely outside of Hong Kong.

These offshore entities are properly licensed, registered, or authorised outside Hong Kong for their relevant activities in their respective jurisdictions; however, they do not hold any regulated licenses under the SFO, do not conduct any regulated activities within Hong Kong, and do not engage in the active marketing of any investment, asset management, or financial products to the public in Hong Kong.

This press release is issued for information only. It does not constitute an offer, invitation or solicitation to invest in, or an advertisement for, any financial product, security or regulated service, and is not directed at any person in any jurisdiction where such an offer would be unlawful.
Hashtag: #AEICapitalGroup #CorporateExpansion #HongKongBusiness #StrategicPartnerships #CrossBorderBusiness

The issuer is solely responsible for the content of this announcement.

AEI Capital Group

Founded in 2011 and dual-headquartered in Hong Kong and Kuala Lumpur, AEI Capital Group is a leading international alternative investment and asset management group operating across Southeast Asia and Greater China, with its subsidiaries and associated licensed entities maintaining an active operational presence in Hong Kong. The Group's international offshore affiliates manage aggregate alternative assets exceeding USD 7 billion as of December 2025. Its discipline is growth equity: not venture capital, not private equity, but the intersection of the two.

That track record has been recognised over the years. Wealth & Finance International named AEI Capital Group Best Investment Firm – East Asia from 2021 to 2023. In 2025, CEO Insights Asia placed John Tan, the group's Chairman and Chief Executive Officer, among the Top 10 CEOs in Banking, Financial Services and Investment in Malaysia, alongside the chief executives of other leading Malaysian banks.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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