NEW YORK, Nov. 4, 2026 /PRNewswire/ -- Bologna FC 1909 and CSTS Enterprises, a New York-based sports, entertainment, integrated media and travel technology group, today announced an exciting new partnership, with CSTS Enterprises joining the Rossoblù family as the Club's Official Regional Partner in Asia.
This partnership brings together one of Italy's most storied football clubs and a leading travel partner to connect Bologna FC with Asian audiences, fans and business networks. It is built around four pillars: brand visibility, digital engagement, matchday hospitality, and commercial activation.
As an end-to-end experience company, CSTS Enterprises delivers comprehensive solutions across sports, entertainment, travel and hospitality, and integrated marketing, connecting brands and rights holders with audiences around the world. Combining deep industry expertise, innovative technology and an in-depth understanding of international markets, the group creates world-class experiences that inspire engagement and deliver lasting value for its clients.
Drawing on the Club's rich history, proud identity and values, CSTS Enterprises will elevate its clients' experiences through a wide-ranging programme of activities, including:
- Brandvisibility: raising the profile of the Rossoblù and the Bologna region with audiences across Asia.
- Digitalengagement: branded content across the Club's digital channels, reaching fans throughout the region.
- Matchdayhospitality: curated travel packages that bring fans and business guests from Asia to the Club's home matches in Bologna.
- Commercialactivation: connecting companies in Asia with the Club and the city, while showcasing Bologna's local businesses, industrial expertise and cultural heritage on an international stage.
With Asia a key strategic market for both partners, football will forge new connections between Bologna and the wider world, bringing the Rossoblù spirit and the best of the region to a fast-growing international audience. Further details on activations will be announced in the coming weeks.
Christoph Winterling, Chief Revenue Officer of Bologna FC 1909, said: "We are delighted to welcome CSTS Enterprises to the Rossoblù family. This partnership represents an important opportunity to strengthen Bologna FC's presence in Asia while showcasing what makes our Club so special: its history, its supporters and its deep-rooted connection to the local community. CSTS Enterprises' decision to choose Bologna as a strategic partner to enhance its clients' experiences is a testament to the strength of our brand. It also gives us the opportunity to use football as a platform to showcase Bologna's outstanding businesses, cultural heritage and industrial expertise. Our ambition is for this partnership to build a bridge between our region and new international markets, creating opportunities and lasting value for everyone involved."
Abel Zhao, Group CEO and Executive Director of CSTS Enterprises, said: "We are thrilled to join forces with Bologna FC 1909, a club whose identity is deeply rooted in its city and its people. Asia's passion for European football keeps growing, and we see a real opportunity to build a bridge that works in both directions: bringing the Rossoblù story and the excellence of the Bologna region to audiences across Asia, and opening the door for Asian businesses and fans to connect with the Club. From matchday hospitality to digital content, we are excited to bring the Bologna FC 1909 experience to fans across the region, creating unforgettable moments for fans while strengthening cultural and commercial ties between East and West."
About Bologna FC 1909
Founded on 3 October 1909, Bologna FC is one of Italy's most decorated clubs, with seven Italian league titles, three Coppa Italia trophies and one Coppa Alta Italia. It was the first Italian side to triumph in Europe, winning the Mitropa Cup (Central European Cup) in the 1930s. Since 2014, the Club has been led by Canadian entrepreneur Joey Saputo, who has set it on a path of growth built on innovation, excellence and a sense of belonging. Bologna has strong ties to its region, home to leading companies in strategic sectors. Fans are at the heart of the Club's vision, engaged through transparency and initiatives designed to deliver authentic experiences. The goal is to grow on and off the pitch, creating value for the community and for the Club's partners.
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.
CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.
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Bologna FC 1909 and CSTS Enterprises Announce New Strategic Partnership in Asia
Bologna FC 1909 and CSTS Enterprises Announce New Strategic Partnership in Asia
Bologna FC 1909 and CSTS Enterprises Announce New Strategic Partnership in Asia
- New research from ARC Advisory assesses top 16 suppliers of EAM systems
- Recognition reflects more than 40 years of EAM innovation and deep expertise in asset-intensive operations
ZÜRICH, Switzerland, Nov. 5, 2026 /PRNewswire/ -- Hitachi Energy, the global leader in electrification, has been positioned as a Leader in Enterprise Asset Management (EAM) software by ARC Advisory Group, reflecting the company's deep industry expertise, extensive installed base, and continued investment in solutions for mission-critical, asset-intensive operations. The findings are part of ARC's comprehensive research study "ARC MarketMap for Enterprise Asset Management 2026."
Read the ARC MarketMap for Enterprise Asset Management 2026 excerpt: https://www.hitachienergy.company/G3j
According to the study, "Hitachi Energy has established a strong position through its industry expertise, extensive installed base and continued investment in expanding and enhancing its portfolio." ARC adds, "The company has particularly strong domain alignment with power utilities and grid infrastructure, supported by deep expertise in transformers, substations, and high-voltage asset environments. The supplier's strength lies in combining operational technology depth with digital asset intelligence to support resilience, uptime, and long-term infrastructure modernization."
EAM expertise built for mission-critical operations
For power utilities, transportation operators, and other asset-intensive organizations, EAM provides the operational foundation for managing physical assets throughout their lifecycle, connecting asset planning, operations, maintenance, work execution, and lifecycle decisions from commissioning through retirement. By providing a consistent view of assets, work, resources, and costs, EAM helps organizations improve asset reliability, increase operational and workforce efficiency, and optimize lifecycle costs while reducing the risk of disruptions to essential services.
"For more than 40 years, we have developed EAM solutions around the realities of maintaining the assets and infrastructure society depends on," said Andy Howell, Global Head of Enterprise Software Solutions Product Group, Hitachi Energy. "That combination of operational technology expertise, industry knowledge, and proven delivery continues to distinguish Hitachi Energy. ARC's recognition reflects both the value our customers achieve today and our strategy to advance EAM through cloud, data, AI, and strategic collaboration."
Hitachi Energy's EAM portfolio includes Ellipse EAM for electric utilities and other asset-intensive industries, and Asset Suite for the specialized requirements of nuclear power operators.
Advancing EAM through strategic collaboration with Microsoft
Building on this established EAM foundation, Hitachi Energy is advancing the next generation of asset management through its strategic alliance with Microsoft, which ARC identifies as a significant differentiator. As announced in January 2026, the companies are bringing together Hitachi Energy's Ellipse EAM and asset-intensive industry expertise with Microsoft's cloud, data, productivity, and AI technologies. The unified solution will establish a common data foundation and apply agentic AI across asset management and business workflows, enabling users to act on better insights, streamline work, and strengthen the safety, reliability, and affordability of essential infrastructure.
"We congratulate Hitachi Energy on this well-deserved recognition as a leader in enterprise asset management," said Dayan Rodriguez, Corporate Vice President, Manufacturing and Mobility, Microsoft. "EAM is fundamental to how asset-intensive organizations sustain critical operations and adapt to growing demands. Through our collaboration with Hitachi Energy, we are bringing together complementary capabilities to support a more connected approach to asset and operational management—one that enables users to put data to work, make timely decisions, and continuously improve performance."
How ARC evaluates EAM leaders
ARC's evaluation of EAM suppliers relied on customer reference interviews, live capability demonstrations, and vendor responses to a 75-parameter questionnaire covering technical competencies, quality of delivery, digital maturity, innovation roadmaps, corporate alignment, and client satisfaction benchmarks. Leaders in ARC's study are defined as suppliers exhibiting strong current performance and a clearly articulated future strategy and demonstrate:
- Established solution capabilities and mature technology foundations
- Consistent delivery execution
- High levels of customer satisfaction
Founded in 1986, ARC Advisory Group is a global research and advisory firm specializing in Industrial AI, digital transformation, operational excellence, cybersecurity, and the technologies that underpin next-generation industrial ecosystems.
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About Hitachi Energy
Hitachi Energy is a global leader in electrification, powering the electricity era to meet the energy demands of today, and the next 25 years. As the energy arm of Hitachi Group, over three billion people depend on our pioneering, mission-critical technologies to power their daily lives. With over a century of innovation, we are addressing the most urgent energy challenge of our time: driving the evolution of the world's energy system to ensure abundant, secure, affordable, and sustainable power for today's generation and the next. With an unparalleled installed base in over 140 countries, we are the grid ecosystem partner across the utility, industry, data center, and transportation sectors. Headquartered in Switzerland, we employ over 56,000 people in 60 countries and generate revenues of around $20 billion USD.
https://www.hitachienergy.com
https://www.linkedin.com/company/hitachienergy
https://x.com/HitachiEnergy
About Hitachi, Ltd.
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi aims to be a global leader in continuously transforming social infrastructure through digital, contributing to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates worldwide across four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – as well as a Strategic SIB Business Unit focused on new growth areas. With Lumada at its core, Hitachi creates value by combining data, technology and domain knowledge to solve customer and social challenges. Revenues for FY2025 (ended March 31, 2026) totaled 10,586.7 billion yen, with 606 consolidated subsidiaries and approximately 290,000 employees worldwide. Visit us at www.hitachi.com.
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Hitachi Energy earns Leader recognition in enterprise asset management for mission-critical industries
