New YouGov research* finds 58% of U.S. adults interested in adaptable, year-round outdoor lighting, as Govee builds on its No. 1 market position to bring more possibilities to American homes.
BELLEVUE, Wash., Nov. 4, 2026 /PRNewswire/ -- Govee, a global leader in smart lighting, is championing a new approach to permanent outdoor lighting, moving beyond seasonal decorations to bring color, creativity, and ambiance into everyday life. Supported by new consumer research from YouGov and its No. 1** position in the U.S. household permanent outdoor lighting market, Govee is advancing a future where outdoor lighting becomes a lasting, versatile part of the home.
From Holiday Traditions to Everyday Experiences
Outdoor lighting has long been part of American holidays, but its appeal extends far beyond festive displays. A new nationwide consumer survey commissioned by Govee and conducted by YouGov explores Americans' attitudes, habits, and expectations around outdoor lighting. The findings reveal that 40% want outdoor lighting to create a warm and welcoming atmosphere.
Yet the effort required to decorate can get in the way of these experiences. According to the survey, nearly three in ten (27%) find putting up and taking down holiday lights frustrating, while 21% have skipped decorating for certain occasions because of the hassle. Notably, 23% say they would decorate more often throughout the year if it required less effort.
This gap between the experiences consumers value and the effort involved highlights an opportunity for more convenient, versatile outdoor lighting. 58% of U.S. adults express interest in lighting that stays installed year-round and adapts to different occasions, offering a potential alternative to traditional seasonal decorations.
The findings highlight the potential for permanent outdoor lighting to become a more versatile part of American homes, extending its value well beyond seasonal celebrations.
Govee Is Advancing the Future of Permanent Outdoor Lighting
As consumer expectations evolve, Govee is helping shape the category through continued innovation in lighting performance, creative customization, and smart control.
Govee's permanent outdoor lighting portfolio offers tailored solutions for different homes, lifestyles, and lighting needs:
According to Euromonitor, Govee is the No. 1 brand in U.S. household permanent outdoor lighting by retail sales value, based on 2025 market data.
"Outdoor lighting shouldn't be something people enjoy only a few times a year. It has the potential to make everyday moments more welcoming, expressive, and memorable," said Eric Wu, CEO of Govee. "We believe the future of outdoor lighting is about giving people more freedom to enjoy and personalize their spaces, without the limitations of traditional seasonal decorations. That's the direction we're committed to advancing through innovation."
By combining consumer-driven innovation with a diverse range of smart lighting solutions, Govee continues to expand what permanent outdoor lighting can bring to American homes, making every season and every occasion an opportunity to bring spaces to life.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.
| * An online omnibus survey conducted by Govee and commissioned by YouGov was fielded between October 21-26, 2026, among a sample of 2,498 U.S. adults aged 18 and older. The data was weighted to be representative of the U.S. adult population. Results reflect respondents' self-reported attitudes and behaviors around permanent outdoor lighting. |
| ** Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026. |
* An online omnibus survey conducted by Govee and commissioned by YouGov was fielded between October 21-26, 2026, among a sample of 2,498 U.S. adults aged 18 and older. The data was weighted to be representative of the U.S. adult population. Results reflect respondents' self-reported attitudes and behaviors around permanent outdoor lighting.
** Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026.
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Govee Leads the Shift from Seasonal Décor to Everyday Outdoor Lighting
- New research from ARC Advisory assesses top 16 suppliers of EAM systems
- Recognition reflects more than 40 years of EAM innovation and deep expertise in asset-intensive operations
ZÜRICH, Switzerland, Nov. 5, 2026 /PRNewswire/ -- Hitachi Energy, the global leader in electrification, has been positioned as a Leader in Enterprise Asset Management (EAM) software by ARC Advisory Group, reflecting the company's deep industry expertise, extensive installed base, and continued investment in solutions for mission-critical, asset-intensive operations. The findings are part of ARC's comprehensive research study "ARC MarketMap for Enterprise Asset Management 2026."
Read the ARC MarketMap for Enterprise Asset Management 2026 excerpt: https://www.hitachienergy.company/G3j
According to the study, "Hitachi Energy has established a strong position through its industry expertise, extensive installed base and continued investment in expanding and enhancing its portfolio." ARC adds, "The company has particularly strong domain alignment with power utilities and grid infrastructure, supported by deep expertise in transformers, substations, and high-voltage asset environments. The supplier's strength lies in combining operational technology depth with digital asset intelligence to support resilience, uptime, and long-term infrastructure modernization."
EAM expertise built for mission-critical operations
For power utilities, transportation operators, and other asset-intensive organizations, EAM provides the operational foundation for managing physical assets throughout their lifecycle, connecting asset planning, operations, maintenance, work execution, and lifecycle decisions from commissioning through retirement. By providing a consistent view of assets, work, resources, and costs, EAM helps organizations improve asset reliability, increase operational and workforce efficiency, and optimize lifecycle costs while reducing the risk of disruptions to essential services.
"For more than 40 years, we have developed EAM solutions around the realities of maintaining the assets and infrastructure society depends on," said Andy Howell, Global Head of Enterprise Software Solutions Product Group, Hitachi Energy. "That combination of operational technology expertise, industry knowledge, and proven delivery continues to distinguish Hitachi Energy. ARC's recognition reflects both the value our customers achieve today and our strategy to advance EAM through cloud, data, AI, and strategic collaboration."
Hitachi Energy's EAM portfolio includes Ellipse EAM for electric utilities and other asset-intensive industries, and Asset Suite for the specialized requirements of nuclear power operators.
Advancing EAM through strategic collaboration with Microsoft
Building on this established EAM foundation, Hitachi Energy is advancing the next generation of asset management through its strategic alliance with Microsoft, which ARC identifies as a significant differentiator. As announced in January 2026, the companies are bringing together Hitachi Energy's Ellipse EAM and asset-intensive industry expertise with Microsoft's cloud, data, productivity, and AI technologies. The unified solution will establish a common data foundation and apply agentic AI across asset management and business workflows, enabling users to act on better insights, streamline work, and strengthen the safety, reliability, and affordability of essential infrastructure.
"We congratulate Hitachi Energy on this well-deserved recognition as a leader in enterprise asset management," said Dayan Rodriguez, Corporate Vice President, Manufacturing and Mobility, Microsoft. "EAM is fundamental to how asset-intensive organizations sustain critical operations and adapt to growing demands. Through our collaboration with Hitachi Energy, we are bringing together complementary capabilities to support a more connected approach to asset and operational management—one that enables users to put data to work, make timely decisions, and continuously improve performance."
How ARC evaluates EAM leaders
ARC's evaluation of EAM suppliers relied on customer reference interviews, live capability demonstrations, and vendor responses to a 75-parameter questionnaire covering technical competencies, quality of delivery, digital maturity, innovation roadmaps, corporate alignment, and client satisfaction benchmarks. Leaders in ARC's study are defined as suppliers exhibiting strong current performance and a clearly articulated future strategy and demonstrate:
- Established solution capabilities and mature technology foundations
- Consistent delivery execution
- High levels of customer satisfaction
Founded in 1986, ARC Advisory Group is a global research and advisory firm specializing in Industrial AI, digital transformation, operational excellence, cybersecurity, and the technologies that underpin next-generation industrial ecosystems.
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About Hitachi Energy
Hitachi Energy is a global leader in electrification, powering the electricity era to meet the energy demands of today, and the next 25 years. As the energy arm of Hitachi Group, over three billion people depend on our pioneering, mission-critical technologies to power their daily lives. With over a century of innovation, we are addressing the most urgent energy challenge of our time: driving the evolution of the world's energy system to ensure abundant, secure, affordable, and sustainable power for today's generation and the next. With an unparalleled installed base in over 140 countries, we are the grid ecosystem partner across the utility, industry, data center, and transportation sectors. Headquartered in Switzerland, we employ over 56,000 people in 60 countries and generate revenues of around $20 billion USD.
https://www.hitachienergy.com
https://www.linkedin.com/company/hitachienergy
https://x.com/HitachiEnergy
About Hitachi, Ltd.
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi aims to be a global leader in continuously transforming social infrastructure through digital, contributing to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates worldwide across four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – as well as a Strategic SIB Business Unit focused on new growth areas. With Lumada at its core, Hitachi creates value by combining data, technology and domain knowledge to solve customer and social challenges. Revenues for FY2025 (ended March 31, 2026) totaled 10,586.7 billion yen, with 606 consolidated subsidiaries and approximately 290,000 employees worldwide. Visit us at www.hitachi.com.
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Hitachi Energy earns Leader recognition in enterprise asset management for mission-critical industries
