Executives of German automobile giant Volkswagen have underscored the importance of the Chinese market for their company's strategy and the role of China's complete industrial chain in driving the group's development.
Oliver Blume, chairman of the board of management of Volkswagen AG, emphasized the innovation and competition in the Chinese market, noting that the group adjusted its strategy three to four years ago to do more business in China, for China, and now beyond China.
"To feel the energy and innovation, being part of the development in China is one part. Now, comparing with the competition is always positive. We can benefit [from] how the country is moving. We decided to switch our strategy three, four years ago to doing more business in China, for China, and now beyond China. And we are benefiting from the engineering power here in China and you can see the results already in our cars," Blume said.
Volkswagen has been expanding its business in China, including establishing its largest research and development center outside Germany, the Volkswagen Group China Technology Company in Hefei City of east China's Anhui Province.
"In Hefei, we built our biggest engineering center outside Germany. We invested over 3.5 billion euros. And up to now, we have around 4,000 engineers and software experts working there. We are the only international OEM with a complete, in China, developed technology stack," Blume said.
Ralf Brandstatter, chairman and CEO of Volkswagen Group China, explained why Hefei was chosen.
"Hefei is rich in talents. They have very good universities for engineering and also for technology and also the whole supply chain for EVs is available in Hefei. And this was our idea to make ourselves part of the ecosystem, which is so performing in China," said Brandstatter.
Brandstatter also highlighted the rapid growth of new energy vehicles in China and the country's potential as an export hub.
"The development for new energy vehicles in China was the fastest in comparison with all the other markets of the world. Chinese customers are so demanding when it comes to new technology. They want to try the latest technology and they want to experience all these digital new things in their cars. China becomes also an export hub. This is what we want to do with our 'In China, Beyond China' strategy now," he said.
German auto executives highlight China's market, industrial chain advantages
