NORTHBROOK, Ill.--(BUSINESS WIRE)--Nov 9, 2026--
SWAG Golf and two-time U.S. Open champion Bryson DeChambeau today announced the expansion of their successful accessory partnership into a multi-year apparel partnership. The new Bryson x SWAG collection brings the brand's bold approach to the full on-course wardrobe, built around the personality and style that has made DeChambeau one of the most followed players in the game. As part of this expanded partnership, DeChambeau will wear SWAG apparel at all professional competitions and within all content.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261109884301/en/
For SWAG, apparel is its next canvas for the creativity that has earned its headcovers a devoted following. From unexpected references to details that reward a closer look, the brand has built its reputation on products with unmatched personality. Now, that approach will be on display every time DeChambeau steps onto the course or in front of the camera.
"Bryson pushes the limits of what’s possible in this game, and we try to do the same with everything we make. We’ve loved working with him on headcovers, and now fans will see that same energy through our apparel every time he tees it up," said Nick Venson, Founder & CEO, SWAG.
“Everything I do as a professional golfer is driven by a desire to play my best, show up for fans and grow the game of golf. That's why I'm expanding my long-standing relationship with SWAG into apparel—with the support of DICK’S Sporting Goods and Golf Galaxy—it’s the start of something special built with and for the people who make this great game what it is today,” said Bryson DeChambeau.
The Bryson x SWAG apparel collection will be dropping 11/19 at SWAGGolf.com and, at retail, exclusively at DICK'S and Golf Galaxy stores and online at DICKS.com and golfgalaxy.com.
To celebrate the launch of the expanded partnership, SWAG and DeChambeau are giving fans a chance to win a VIP experience with Bryson through limited-edition Blind Bag headcovers. Bryson x SWAG jointly made 13 uniquely designed headcovers with varying rarity tiers. Four Golden Headcovers give the fans who find them a chance to spend a day behind the scenes with DeChambeau on his YouTube show, Break 50. Blind Bag headcovers will be available online at SWAGGolf.com and in store at DICK’S & Golf Galaxy. Each headcover arrives in a sealed blind bag, so buyers won't know which design they have until they open it.
“The explosion of YouTube golf over the last several years has been incredible, and a big part of that is the connection golfers feel with the creators and content they follow,” said Ryan Bogosta, Vice President and GM at Golf Galaxy. “This contest brings that connection to life by giving golfers a chance to get behind the scenes of Break 50, and we’re excited to work with SWAG and Bryson to make that possible.”
The Break 50 Blind Bag Sweepstakes runs from Nov. 19 through Dec. 31, 2026, 11:59 PM CT and is open to eligible residents 18+ in all states except Rhode Island. Find a Golden Headcover in a Blind Bag to claim one of four VIP experiences with Bryson DeChambeau, including behind-the-scenes access to a Break 50 shoot, a range session and lunch with Bryson. Fifty limited-edition headcovers signed by Bryson are also up for grabs. NO PURCHASE NECESSARY. See here for complete details, including how to enter without a purchase.
About SWAG Golf
Headquartered in Northbrook, IL., SWAG Golf has produced unparalleled headcovers, precision-made putters, bespoke accessories and quality apparel since its inception in 2018. With a Don’t Give A Putt™ attitude, SWAG Golf has built a reputation as one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, SWAG has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships including Bryson DeChambeau, the United States Ryder Cup Team, Instagram sensation Paige Spiranac, MLB Hall of Famer Ken Griffey Jr. and the world-renowned Kevin Hart. At swaggolf.com, fans can also get their favorite Officially Licensed MLB, NCAA, NFL, NHL, and Ryder Cup headcovers. For the latest product releases follow @SwagGolfCo on Instagram, Facebook and X.
About Golf Galaxy
Golf Galaxy, LLC helps golfers improve their skills and gain confidence on the course. The specialty golf retailer offers a broad assortment of golf equipment, apparel and footwear from leading brands like Callaway, TaylorMade, Titleist, PING, Nike, Under Armour and more, and a complete range of golf services from PGA and LPGA professionals, certified fitting experts and club technicians. The retailer also operates Golf Galaxy Performance Center, a new concept offering golfers of all levels an immersive experience. Additional information can be found on GolfGalaxy.com and on InstagramFacebook and X.
Bryson DeChambeau and SWAG Golf Expand Partnership in Multi Year Apparel Deal
WASHINGTON (AP) — The White House aims to use this week's talks with Ukrainian and Russian officials in part to persuade Moscow to agree to broader negotiations that would include key European officials on how to end nearly five years of war, U.S. officials said Monday.
U.S. President Donald Trump’s aides Steve Witkoff and Jared Kushner are slated to meet in the United Arab Emirates with officials from Germany, France, the United Kingdom and Italy, NATO and the European Union. They'll discuss potential security guarantees and the long-term security architecture between Russia and Europe before the U.S. negotiators' scheduled talks with Russian and Ukrainian officials on Tuesday and Wednesday, the officials said.
Russia has resisted European participation in negotiations and insisted the talks should proceed strictly as a trilateral format involving Russia, Ukraine, and the United States. The three last held talks in February.
But one of the U.S. officials, who briefed reporters before the talks and spoke on the condition of anonymity under ground rules set by the White House, said the Republican administration believes “very strongly that at this point, in order to end the war, you really need to have Europe at the table.”
If talks go well this week in Abu Dhabi, Witkoff and Kushner could soon travel to Moscow and Kyiv to meet with Russian President Vladimir Putin and Ukrainian President Volodymyr Zelenskyy, the official told reporters.
The Abu Dhabi talks come as Russia continued to batter Ukraine’s power grid again on Monday and as Ukrainian forces hit another of Russia’s biggest oil refineries.
The two countries remain locked in battle with no sign that either side is ready to budge from their demands. The war has already killed hundreds of thousands of soldiers and thousands of civilians, analysts and humanitarian organizations say.
Trump said in a “60 Minutes” interview that aired Sunday that Moscow and Kyiv are “very close” to a deal, despite “tremendous hatred” between Putin and Zelenskyy.
He said Ukraine would have “a little bit different shape” under the settlement, but he didn’t elaborate. The tempo and substance of Witkoff and Kushner's engagement with Russian and Ukrainian officials has also picked up over the last couple of months, according to the U.S. official.
Trump has previously made statements about developments in the war that haven't materialized.
And Secretary of State Marco Rubio cautioned Monday that the process still has a “ways to go" as the U.S. looks to get Europeans to the table with the Russians.
“It’s been difficult to get anything productive out of that,” Rubio told reporters. “But we’ll keep trying. And that’s what we’ve been trying to do the whole time, is try to be creative and find ways that we can help bring that conflict in that war to an end.”
Russian Foreign Minister Sergey Lavrov said Monday that Trump’s team has placed “collective security,” covering not just Russia and Ukraine but also a wider area, at the top of the agenda.
The last three-way talks, in Geneva nine months ago, also took place as attacks continued. The negotiations delivered no significant progress in ending the war, but some circumstances have changed.
Trump, whose stance on the war has varied, has to reckon with Democrats taking over the U.S. Congress in January following the U.S. midterm elections. Democrats could demand more support for Ukraine.
Russian state finances are under heavy strain because of the war, and Ukraine’s economy is being choked by the relentless attacks.
In Abu Dhabi, the talks will look at what security guarantees would satisfy Russia, which sees NATO as a threat, and Ukraine, which wants to prevent future Russian invasions.
Putin has sought to sideline European countries and negotiate Ukraine’s future directly with Trump. However, European leaders and Ukraine have insisted that they be included.
Moscow says European representatives won’t be directly involved in the Abu Dhabi discussions, but European officials said representatives will be in the country.
Ukraine’s lead negotiator, Rustem Umerov, said European officials will hold a “separate coordination” with the delegation from Kyiv.
Kremlin spokesperson Dmitry Peskov said Monday that the meeting would focus on trilateral negotiations, with the United States mediating between Russia and Ukraine.
“You are aware that the Americans have their own channels of communication with the Europeans, as do the Ukrainians, and it appears they are already establishing their own methods of coordination,” Peskov said. “But, to reiterate, this is a matter of trilateral negotiations.”
Russian forces targeted four electrical substations in Ukraine’s Kyiv, Dnipropetrovsk, Cherkasy and Vinnytsia regions, Russia’s Defense Ministry said Monday. The attacks are part of Russia’s campaign to deny Ukrainian civilians heating, light and running water during the approaching winter.
Zelenskyy said Monday that the European Union had agreed to activate a special emergency mechanism that speeds up funding for power grid repairs.
Russia launched 317 drones of various types including 105 jet-powered drones at Ukraine overnight, Ukraine’s air force said.
Russian aerial attacks have pummeled Ukraine throughout the war, with gruesome consequences. A Russian glide bomb attack last week near the front line in the southern Zaporizhzhia region killed at least 55 people at an aid distribution center.
On Monday, Russian forces hit a warehouse in Odesa in southwestern Ukraine containing food supplies for kindergartens and schools, killing three people, local officials said.
Meanwhile, an attack by long-range drones developed by Ukraine during the war started a fire at the KINEF oil refinery, one of Russia’s largest, close to St. Petersburg and more than 1,200 kilometers (745 miles) from the Ukrainian border, Leningrad Gov. Alexander Drozdenko said Monday.
Ukraine said in early October that its long-range strikes had neutralized more than half of Russia’s oil refining capacity, hampering Moscow’s ability to supply its forces.
Ukrainian forces also struck a plant near St. Petersburg, Russia’s second-largest city, that produces solid rocket propellant for Russia’s Iskander-M ballistic missiles, Ukraine’s General Staff said.
Blann reported from Kyiv. Farnoush Amiri in New York and Katie Marie Davies in Manchester, England, contributed to this report.
Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine
Police officers carry a man with a disability to a vehicle during an evacuation of civilians from Komyshuvakha, in the Ukraine's Zaporizhzhia region, Friday, Nov. 6, 2026. (AP Photo/Evgeniy Maloletka)
A family member cries beside the coffins of Viktor Fomenko, Natalia Karapetian and Andrii Anikin, killed in a Russian airstrike that destroyed an underground school in Komyshuvakha, during a farewell ceremony in Zaporizhzhia, Ukraine, Saturday, Nov. 7, 2026. (AP Photo/Evgeniy Maloletka)
