NANJING, China, Nov. 11, 2026 /PRNewswire/ -- Scholars and cultural experts from across the Yangtze River basin gathered in Nanjing on November 10 to explore the river's rich cultural heritage and discuss how it can be preserved and brought to life for new generations. Hosted by the Publicity Department of the CPC Nanjing Municipal Committee and organized by the Nanjing Yangtze River Culture Institute and other partners, the event, themed "One River, a Shared Heritage: Embracing a New Era," marked the release of the 2026 Blue Book on Yangtze River Culture and a report assessing cultural development in cities along the river. Participants represented the distinctive cultural traditions of regions throughout the basin, from Bashu (Sichuan and Chongqing) and Yunnan–Guizhou to Hubei, Hunan, Jiangxi–Anhui and the lower Yangtze region.
Rather than confining the discussions to a conference room, organizers took participants onto the Yangtze itself. Departing from Zhongshan Wharf, the boat passed landmarks including the Nanjing Yangtze River Bridge, Pukou Wharf and Nanjing Xinjizhou National Wetland Park. Presentations on board, introductions to sites along the route and exchanges among experts brought together different chapters of the river's history, its diverse cultural traditions and the changing cityscape of Nanjing. The journey also offered a way to explore how the city is researching, preserving and sharing the Yangtze's cultural legacy.
In recent years, Nanjing has sought to restore the Yangtze's natural environment while protecting the cultural heritage along its banks. Formerly industrial stretches of waterfront have gradually given way to greener public spaces and cultural landscapes. Yangtze River Ecological Park and Xinjizhou Wetland are now part of a connected ecological corridor, while the population of Yangtze finless porpoises has been steadily recovering. Alongside these conservation efforts, the city is drawing connections between prehistoric sites, the spirit of self-reliance and perseverance embodied by the Nanjing Yangtze River Bridge, revolutionary history linked to the crossing of the Yangtze, and the remnants of its industrial past. Work is also progressing on the Nanjing section of the Yangtze River National Cultural Park. Through initiatives including the Blue Book and the Nanjing Yangtze Culture Forum, the city is strengthening exchanges across the river basin and bringing government, researchers and the wider public together in heritage conservation. The aim is to allow the Yangtze's natural environment, revitalized riverfront and millennia-old cultural traditions to flourish side by side.
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Experts Gather in Nanjing to Explore the Cultural Heritage of the Yangtze River
SINGAPORE, Nov. 11, 2026 /PRNewswire/ -- UGREEN, a leading global tech brand, today announced its first-ever collaboration with POP MART, the pop culture and entertainment company behind HACIPUPU. The collaboration brings the character to life in a new form: The Little Forest Mage, a special edition created around the theme "Activate Your Spark."
Where Energy Meets Imagination
For UGREEN, this partnership is a natural fit. The company has always believed that technology should give people the energy to do more of what they love. Its chargers and accessories work quietly in the background, keeping the devices people use to create, explore, and express themselves up and running every day.
In HACIPUPU, UGREEN found a kindred spirit. Though a shy and gentle boy, HACIPUPU possesses a great curiosity about the world. That curiosity mirrors what UGREEN's tech enables: the freedom to follow one's passion without limits.
The Little Forest Mage is born where these two beliefs meet. HACIPUPU reminds people to stay curious about the world, while UGREEN gives them the power to act on that curiosity and provides the daily support to explore the world. Together, the character stands for something both brands care deeply about – helping people connect with what makes them feel alive.
Who Is The Little Forest Mage?
In this special edition, HACIPUPU arrives in the city as The Little Forest Mage, a gentle traveler fresh from a magical forest. He brings a little of the warmth and energy of the forest to city life, and wherever he goes, color and wonder seem to follow.
Though shy by nature, HACIPUPU has never let that stop him. His gentle, innocent curiosity gives him the quiet courage to step forward, explore the unknown, and discover the small joys hidden in everyday life.
The Collection Unfolds
What exactly is in The Little Forest Mage's bag, and what magic could it bring to your everyday life?
The reveal begins to unfold on November 12. Every ten days, a new co-branded product will be revealed on UGREEN's website, chapter by chapter, until the full collection comes to light.
About UGREEN
UGREEN is a global tech brand. Since its founding in 2012, UGREEN has upheld its core values of being user-centric, sincere, and dedicated. With a global presence under the renowned "UGREEN" brand, its business covers over 180 countries and regions, serving more than 300 million users.
About POP MART
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectibles and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere.
With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our products are available via 670+ stores, 2,800+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
Contact:
SEA contact: Antonia Chen, antonia@ugreen.us
Other: pr@ugreen.com
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UGREEN Collaborates with POP MART to Unveil HACIPUPU as "The Little Forest Mage"
