Australia's third-largest airport now runs passenger information across 950 LG displays monitored centrally via LG SuperSign CMS
News summary
- Brisbane Airport manages approximately 950 LG commercial displays from a single platform LG SuperSign CMS deployed on-premise to meet strict security and operational controls for critical infrastructure
- LG SuperSign CMS offers leadership, operations and ICT team remote visibility and control of entire display fleet
- LG's embedded System-on-Chip allows real-time flight information (FIDS), gate information, wayfinding and operational messaging to be directly pushed to display screens without external media players
- Brisbane Airport's transition to LG's SuperSign CMS has driven down operational costs significantly
- Deployed in partnership with Australian integrator Programmed, this digital overhaul forms a key part of Brisbane Airport's ongoing $5 billion Future BNE transformation
SYDNEY, Nov. 11, 2026 /PRNewswire/ -- LG Electronics (LG) has partnered with Brisbane Airport Corporation (BAC), replacing a previously fragmented digital signage system with a modern network of approximately 950 LG commercial displays centrally managed by LG SuperSign CMS. Covering the domestic and international terminals, baggage handling areas, and car parks, these LG screens deliver real-time flight information displays (FIDS), gate information, passenger wayfinding, and operational communications reliably across a 24/7 environment.
As Australia's third largest airport preparing for a forecast surge in passenger numbers ahead of the major event in 2032, Brisbane Airport needed to replace an increasingly unreliable, ageing network with a simplified, scalable solution that its lean ICT team could operate day-to-day.
"The reliability of the displays is essential. Without them working, people are lost — quite literally," says Michael Kerr, Integrated Operations Manager at BAC.
To address these critical demands, LG worked alongside local integrator Programmed to deploy a centralised digital signage network driven by LG SuperSign CMS. The platform provides ICT and operations teams with comprehensive visibility across the entire display fleet remotely, replacing an otherwise manual process of physical, daily check-ups.
"LG SuperSign has been a game changer for my team. We just don't have the arms and legs to go around and check those 950 screens on a daily basis. The monitoring capabilities really give us that eyes-on view of what's across our infrastructure," says Anthony Tully-Smith, ICT Applications Manager at BAC.
BAC's new estate involves a range of LG display solutions tailored to specific passenger zones. This includes:
- 43- and 49-inch LG commercial panels
- LG Ultra Stretch displays in totems
- LG 49XE-series high-brightness outdoor displays
- 110-inch LG UM5K indoor screens
- A 136-inch LG LAPA-series All-in-One LED in international arrivals
With LG's embedded System-on-Chip (SoC) platform and internal web page player, real-time flight information and content now play directly on the screens. This removes the need for external media players, simplifying the network architecture.
"We've taken what was a fragmented digital signage system, not very visible to management, now to an integrated modern solution with centralised management and health visibility," says Graham Wands, Business Development Manager at Programmed. "LG SuperSign enables us to take a proactive stance and make sure that the FIDS and other signage are highly available and always visible to passengers."
As a privately owned critical infrastructure operator, BAC needed full control of its content. LG SuperSign CMS is deployed on-premise to meet the airport's security and operational-control requirements. LG's device hardening helps reduce the risk of unauthorised content, such as USB sideloading.
The project also supports the airport's ESG goals; LG UH series screens carry Carbon Trust footprint-reduction certification, LG offers a free e-waste program, and power consumption can be monitored and optimised from LG SuperSign CMS.
"At an airport, a screen is only as useful as the information on it, and how quickly someone knows when it stops working. Brisbane Airport shows what happens when displays and management software are planned together as operational infrastructure, with a local integrator who knows the site. We're grateful to Brisbane Airport and Programmed for the partnership, and we look forward to supporting the airport as it grows," says Chris Wilson, Sales General Manager – Information Display at LG Electronics Australia.
BAC sees LG as a long-term partner as it progresses its $5 billion Future BNE transformation, paving the way for the expansion of Terminal 3 and more LED and messaging capabilities ahead of the 2032 games. By transitioning from a fragmented legacy setup, BAC has unlocked a foundation built for long-term operational efficiency.
"For me, managing an ageing infrastructure before we moved to the new LG digital displays was costing us quite a lot from a maintenance and an ongoing perspective," says Tully-Smith, "The move to the new LG SuperSign, but also the new LG screens, has driven down my operational cost significantly across the airport."
This newfound efficiency has helped BAC focus on what's most critical - passenger experience.
"It's important for us to have a partner like LG. The innovation and the fresh thought that team brings has really helped me accelerate the digital experience across all of our terminals," says Tully-Smith.
Read the full case study: LG Displays and SuperSign CMS power Brisbane Airport's digital transformation
LG SuperSign CMS is purchased separately.
About LG Electronics
LG Electronics is focused on developing new innovations across information displays. We are committed to providing commercial electronic products that help businesses perform better. We offer a wide range of products, including information displays, digital signage for advertising, commercial system air conditioners, VRF systems and tailored solutions for different vertical markets.
About Brisbane Airport Corporation
Brisbane Airport Corporation (BAC), the operator of Brisbane Airport (BNE), is a private, unlisted Queensland company that proudly takes on the challenge of connecting Australia to the world. BAC's passion and perseverance have cemented BNE as Queensland's most important gateway, a leading hub for Australia, and an award-winning source of pride for its communities.
About Programmed
Programmed is a leading provider of Facility Management, Maintenance, and Staffing solutions across Australia and New Zealand. Programmed employs over 32,000 people every year across a broad range of industries and partners with more than 10,000 customers, small and large.
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Why Brisbane Airport selected LG for its landmark digital infrastructure upgrade
Strategic Acquisition Combines Dragonpass' Loyalty Infrastructure, Powering 35 of the World's 50 Largest Banks, With iCoupon's Vouchering Technology Supporting Over One Billion Passengers
SINGAPORE, Nov. 11, 2026 /PRNewswire/ -- Dragonpass, the global travel and lifestyle benefits platform serving more than 45 million members worldwide, has announced the acquisition of iCoupon, the intelligent digital vouchering technology business whose network spans over 400 airports worldwide. The transaction represents a strategic expansion of Dragonpass' technology and distribution capabilities, combining established financial services relationships with extensive airline and retail integrations to accelerate its development of a global loyalty-as-a-service platform.
The acquisition follows almost a decade of commercial collaboration between the two businesses, initially focused on delivering digital dining benefits across airports. While Dragonpass has developed its global presence through partnerships with financial institutions, including some of the world's largest banks and payment networks, iCoupon has built complementary infrastructure connecting 200 airlines, over 400 airports and 4,000 retail units across 56 countries. The combination creates immediate opportunities to expand dining and retail offerings, alongside access to previously untapped solutions and customer segments across both networks.
In the near term, Dragonpass will focus on extending its dining and retail propositions through iCoupon's established network, while introducing additional Dragonpass services to iCoupon's airline and airport partners. Longer term, the business will explore how transferable integrations can support a wider lifestyle offering beyond aviation, creating opportunities to deliver relevant benefits across more frequent customer interactions. iCoupon's existing team will remain in place, with its open-network model continuing to operate, ensuring continuity for existing partners while supporting new opportunities across the combined business.
- Dragonpass acquires iCoupon following nearly a decade of collaboration, expanding its financial services, aviation and retail capabilities.
- iCoupon's network spans over 200 airlines, 400+ airports and over 4,000 retail units across 56 countries, with support already available to over one billion passengers.
- iCoupon issued over £100 million in digital vouchers in 2025, demonstrating the scale of its existing distribution and redemption infrastructure.
- Dragonpass research finds 50% of Britons consider loyalty schemes outdated, while 76% value affordable everyday treats.
- The deal strengthens dining and retail offerings in the near term, supporting Dragonpass' wider ambition to build a global loyalty-as-a-service platform
Jane Zhu, CEO & Co-founder at Dragonpass, shares:
"The acquisition of iCoupon represents a significant step in our strategy to build a global loyalty-as-a-service platform. Having worked together for almost a decade, we recognise the strength of its technology and network, and the immediate opportunity to expand our dining and retail offering while exploring applications across new lifestyle markets.
"The future of loyalty lies in connecting customer intelligence with relevant benefits at scale. By bringing together complementary distribution networks and investing in more intelligent engagement technology, we're building the infrastructure to help our partners deliver greater value to customers, precisely when they need it."
iCoupon's technology enables airlines and other partners to distribute vouchers, discounts and customer entitlements through existing identifiers, including boarding passes, barcodes and QR codes. Integrated directly into participating retailers' point-of-sale systems, its platform supports real-time redemption, transaction tracking and automated reconciliation. Having issued over £100 million in digital vouchers during 2025, including 12 million food and beverage entitlements, iCoupon has expanded into 13 technology modules spanning passenger care, retail and other travel services, providing Dragonpass with additional capabilities and new commercial opportunities.
Richard Bye, CEO and Co-founder at iCoupon, shares:
"For too long, loyalty has been constrained by fragmented ecosystems, disconnected rewards and experiences that often fail to reflect what customers genuinely value. This acquisition is about helping accelerate a shift away from traditional points-based programmes towards real-time, contextual engagement that delivers meaningful benefits exactly when and where they matter most. By combining Dragonpass' global distribution and customer intelligence capabilities with iCoupon's powerful airline connected redemption infrastructure, we are creating the foundations for a new generation of loyalty; one that is intelligent, frictionless and seamlessly embedded into the everyday lives of consumers around the world."
Dragonpass' nationally representative Comfort Index finds 50% of Brits consider loyalty schemes outdated, revealing the mounting pressure on traditional loyal models to demonstrate value while 48% of Brits are more likely to switch long-term providers due to rising costs, poor support or irrelevant rewards. Meanwhile, 69% say brands that reduce everyday friction are more likely to earn their loyalty. Demand for practical benefits is also growing, with 76% valuing affordable everyday treats, despite 56% worrying about the cost of dining, drinks and experiences.
This expansion forms part of Dragonpass' broader investment in data orchestration and customer engagement technology. By connecting a wider global benefits supply chain with more intelligent distribution and personalisation capabilities, the company aims to address a longstanding challenge for enterprise loyalty programmes: sourcing relevant benefits across markets and delivering them through a seamless customer experience. Its longer-term strategy is to enable financial institutions, airlines and other partners to move beyond static rewards catalogues, offering benefits aligned with individual customer needs, while strengthening engagement and commercial value across its network.
About Dragonpass
Established in 2005, Dragonpass is a leading global travel and lifestyle platform, providing premium benefits and experiences to more than 45 million members worldwide. Its growing ecosystem spans travel, health and wellness, lifestyle and entertainment, with a global network covering more than 140 countries and regions and partnerships with more than 800 enterprises.
About iCoupon
iCoupon is a market-leading intelligent vouchering company with a global presence, specialising in the provision of digital vouchering services within the aviation industry and beyond. Collaborating with an extensive network of more than 200 airlines, spanning over 400 airports and in excess of 4,000 retail establishments, the company's aim is to share value and place it where it counts. iCoupon leverages its unique technology to facilitate the seamless distribution of intelligent vouchers by airlines, airports, ground handlers and retailers directly to passenger boarding passes, enhancing the value-sharing experience.
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Dragonpass Acquires iCoupon the Leading Global Voucher Redemption Network to Build International Loyalty-as-a-Service Platform
