TAIPEI, Nov. 11, 2026 /PRNewswire/ -- Advantech, a global leader in embedded computing and edge AI solutions, has announced the launch of the SOM-5994, a COM Express Basic Type 7 module powered by Intel Atom P6900 processors. Designed for compute-intensive edge networking, 5G infrastructure, and next-generation telecommunication applications, the SOM-5994 delivers high-core-density processing, advanced networking connectivity, and flexible expansion capabilities in a standardized COM Express form factor. The module supports up to 24 server class efficient- cores, PCIe Gen4 expansion, DDR5 SODIMM memory, and integrated Intel Ethernet technology supporting 10GBASE-KR connectivity. An extended operating temperature range of -40°C to 85°C is available as an option for industrial deployments. Combined with Advantech's Computer On Module (COM) Design-In Services—which include carrier board design support, BIOS customization, thermal design guidance, system validation, and lifecycle management—the SOM-5994 enables OEMs and system integrators to accelerate product development, reduce engineering complexity, and shorten time-to-market. Optimized for packet-processing and data-intensive networking workloads, it provides a scalable foundation for next-generation network edge appliances.
Optimized for High-Performance Networking Workloads
Powered by Intel Atom P6900 processors specifically designed for networking and telecommunications applications, the SOM-5994 combines high core density, advanced I/O connectivity, and flexible scalability within a compact COM Express Basic Type 7 module.
When compared to the Intel Xeon D-1700 processor family, the SOM-5994 with Intel Atom P6900 processors delivers higher overall performance. Offerings range from efficient 8-core to 24-core SoCs with thermal design power (TDP) spanning 50W to 86W, enabling system designers to balance compute density, power consumption, and thermal budgets to meet specific application requirements.
The module supports up to 128GB of DDR5-5600 memory and provides up to 16 PCIe Gen4 lanes and 16 PCIe Gen3/Gen2 lanes, delivering the bandwidth required for virtualization, packet inspection, software-defined networking (SDN), network security, and other data-intensive networking workloads. For networking connectivity, the SOM-5994 integrates four 10GBASE-KR Ethernet interfaces for backplane applications alongside an integrated Ethernet controller supporting up to 2.5GbE, enabling flexible deployment across a wide range of networking architectures.
Comprehensive Software and Design-In Support
Beyond hardware performance, the SOM-5994 is backed by Advantech's comprehensive Embedded Solutions and Design-In Services, helping customers accelerate product development and reduce engineering risks. These services include carrier board design support, BIOS customization, thermal solution consultation, Linux development resources, system validation, and long-term lifecycle management. Together, they enable OEMs to streamline development while ensuring platform reliability across the entire operating lifespan.
The module also supports Advantech SUSI APIs, Yocto project integration, and customizable BIOS features, providing developers with a flexible software framework for hardware monitoring, system management, and Linux deployment. Furthermore, when paired with the optional SOM-RM10 BMC carrier card, the platform enables robust out-of-band (OOB) management—delivering secure real-time monitoring, remote debugging, and automated system recovery.
Accelerating Next-Generation Edge Networking Deployment
As edge computing, AI services, and industrial networking demand higher throughput, lower latency, and greater power efficiency, OEMs face mounting pressure to innovate under tight schedules and budgets. Powered by Intel Atom P6900 Series processors, the SOM-5994 COM Express Basic Type 7 module offers a modular, ready-to-integrate solution. By leveraging existing carrier board designs across multiple product generations, customers can drastically cut NRE costs, streamline validation, and lower design risks. Supported by Advantech's global ecosystem and design-in services, the SOM-5994 delivers a scalable foundation that empowers OEMs to bring robust networking and edge infrastructure solutions to market faster.
Key Features
- Intel Atom P6900 Processors
- COM Express R3.1 Basic Module Type 7 pinout
- 8~24 Efficient-cores, with Max. TDP 86W
- Dual-Channel DDR5-5600MT/s up to 128GB SODIMM
- High speed Intel Ethernet (4 x 10GBASE-KR interfaces, one 2.5GbE)
- Multiple Expansions (16x PCIe Gen4, 16x PCIe Gen3/2, 4x USB3.0, SATA3)
- Supports Yocto, Embedded BIOS, SUSI API and DeviceOn
The Advantech SOM-5994 will be available in Q2, 2027. For more information regarding SOM-5994 or other Advantech products and services, please contact Advantech's sales support team or visit our website at https://www2.advantech.com/embedded-boards-design-in-services/com/
About Embedded Solutions & Design-in Service
Advantech Embedded Solutions & Design-in Service offers a one-stop service model for the integration of embedded boards, systems, software, displays, and peripherals. This model uses customer-centric design-in services to accelerate AI and IoT deployment. Solution providers expect to reduce the time and resources required for system integration by collaborating with reliable professional embedded partners. We offer the latest embedded technology and value-added software that customers can leverage to integrate their end application software. Our comprehensive range of peripherals free customers from worrying about compatibility and longevity issues. Advantech Embedded Design-in Services provide a value-added service that eliminates complex integration difficulties.
https://www.advantech.com/en-us/solutions/embedded-modules-and-design-in-services
About Advantech
Advantech's corporate vision is to enable an intelligent planet. The company is a global leader in the fields of IoT intelligent systems and embedded platforms. To embrace the trends of IoT, big data, and artificial intelligence, Advantech promotes IoT hardware and software solutions with the Edge Intelligence WISE-PaaS core to assist business partners and clients in connecting their industrial chains. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence. (www.advantech.com)
©Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
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Advantech Powers High-Density Edge Infrastructure with the Intel Atom P6900 Processor-Based SOM-5994 Module
Strategic Acquisition Combines Dragonpass' Loyalty Infrastructure, Powering 35 of the World's 50 Largest Banks, With iCoupon's Vouchering Technology Supporting Over One Billion Passengers
SINGAPORE, Nov. 11, 2026 /PRNewswire/ -- Dragonpass, the global travel and lifestyle benefits platform serving more than 45 million members worldwide, has announced the acquisition of iCoupon, the intelligent digital vouchering technology business whose network spans over 400 airports worldwide. The transaction represents a strategic expansion of Dragonpass' technology and distribution capabilities, combining established financial services relationships with extensive airline and retail integrations to accelerate its development of a global loyalty-as-a-service platform.
The acquisition follows almost a decade of commercial collaboration between the two businesses, initially focused on delivering digital dining benefits across airports. While Dragonpass has developed its global presence through partnerships with financial institutions, including some of the world's largest banks and payment networks, iCoupon has built complementary infrastructure connecting 200 airlines, over 400 airports and 4,000 retail units across 56 countries. The combination creates immediate opportunities to expand dining and retail offerings, alongside access to previously untapped solutions and customer segments across both networks.
In the near term, Dragonpass will focus on extending its dining and retail propositions through iCoupon's established network, while introducing additional Dragonpass services to iCoupon's airline and airport partners. Longer term, the business will explore how transferable integrations can support a wider lifestyle offering beyond aviation, creating opportunities to deliver relevant benefits across more frequent customer interactions. iCoupon's existing team will remain in place, with its open-network model continuing to operate, ensuring continuity for existing partners while supporting new opportunities across the combined business.
- Dragonpass acquires iCoupon following nearly a decade of collaboration, expanding its financial services, aviation and retail capabilities.
- iCoupon's network spans over 200 airlines, 400+ airports and over 4,000 retail units across 56 countries, with support already available to over one billion passengers.
- iCoupon issued over £100 million in digital vouchers in 2025, demonstrating the scale of its existing distribution and redemption infrastructure.
- Dragonpass research finds 50% of Britons consider loyalty schemes outdated, while 76% value affordable everyday treats.
- The deal strengthens dining and retail offerings in the near term, supporting Dragonpass' wider ambition to build a global loyalty-as-a-service platform
Jane Zhu, CEO & Co-founder at Dragonpass, shares:
"The acquisition of iCoupon represents a significant step in our strategy to build a global loyalty-as-a-service platform. Having worked together for almost a decade, we recognise the strength of its technology and network, and the immediate opportunity to expand our dining and retail offering while exploring applications across new lifestyle markets.
"The future of loyalty lies in connecting customer intelligence with relevant benefits at scale. By bringing together complementary distribution networks and investing in more intelligent engagement technology, we're building the infrastructure to help our partners deliver greater value to customers, precisely when they need it."
iCoupon's technology enables airlines and other partners to distribute vouchers, discounts and customer entitlements through existing identifiers, including boarding passes, barcodes and QR codes. Integrated directly into participating retailers' point-of-sale systems, its platform supports real-time redemption, transaction tracking and automated reconciliation. Having issued over £100 million in digital vouchers during 2025, including 12 million food and beverage entitlements, iCoupon has expanded into 13 technology modules spanning passenger care, retail and other travel services, providing Dragonpass with additional capabilities and new commercial opportunities.
Richard Bye, CEO and Co-founder at iCoupon, shares:
"For too long, loyalty has been constrained by fragmented ecosystems, disconnected rewards and experiences that often fail to reflect what customers genuinely value. This acquisition is about helping accelerate a shift away from traditional points-based programmes towards real-time, contextual engagement that delivers meaningful benefits exactly when and where they matter most. By combining Dragonpass' global distribution and customer intelligence capabilities with iCoupon's powerful airline connected redemption infrastructure, we are creating the foundations for a new generation of loyalty; one that is intelligent, frictionless and seamlessly embedded into the everyday lives of consumers around the world."
Dragonpass' nationally representative Comfort Index finds 50% of Brits consider loyalty schemes outdated, revealing the mounting pressure on traditional loyal models to demonstrate value while 48% of Brits are more likely to switch long-term providers due to rising costs, poor support or irrelevant rewards. Meanwhile, 69% say brands that reduce everyday friction are more likely to earn their loyalty. Demand for practical benefits is also growing, with 76% valuing affordable everyday treats, despite 56% worrying about the cost of dining, drinks and experiences.
This expansion forms part of Dragonpass' broader investment in data orchestration and customer engagement technology. By connecting a wider global benefits supply chain with more intelligent distribution and personalisation capabilities, the company aims to address a longstanding challenge for enterprise loyalty programmes: sourcing relevant benefits across markets and delivering them through a seamless customer experience. Its longer-term strategy is to enable financial institutions, airlines and other partners to move beyond static rewards catalogues, offering benefits aligned with individual customer needs, while strengthening engagement and commercial value across its network.
About Dragonpass
Established in 2005, Dragonpass is a leading global travel and lifestyle platform, providing premium benefits and experiences to more than 45 million members worldwide. Its growing ecosystem spans travel, health and wellness, lifestyle and entertainment, with a global network covering more than 140 countries and regions and partnerships with more than 800 enterprises.
About iCoupon
iCoupon is a market-leading intelligent vouchering company with a global presence, specialising in the provision of digital vouchering services within the aviation industry and beyond. Collaborating with an extensive network of more than 200 airlines, spanning over 400 airports and in excess of 4,000 retail establishments, the company's aim is to share value and place it where it counts. iCoupon leverages its unique technology to facilitate the seamless distribution of intelligent vouchers by airlines, airports, ground handlers and retailers directly to passenger boarding passes, enhancing the value-sharing experience.
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Dragonpass Acquires iCoupon the Leading Global Voucher Redemption Network to Build International Loyalty-as-a-Service Platform
