BEIJING, Nov. 11, 2026 /PRNewswire/ -- "Baijiu is more than a drink to be enjoyed at the table; it is a way of sharing culture and building friendships," said Fu Rao, vice chairman of Sichuan Langjiu Co., Ltd., at an event hosted by the Chinese baijiu maker at Flemington Racecourse recently.
Flemington Racecourse came alive on Tuesday as Australia celebrated Melbourne Cup Day, the highlight of the annual Melbourne Cup Carnival.
Away from the track, baijiu, a traditional Chinese distilled spirit, was also making its presence felt at the racecourse.
At a hospitality venue overlooking the Flemington track, representatives from Australian business and government circles, China-Australia business organizations and other sectors attended an event carrying the titles "Chinese Lang: A Toast to the World" and "Langjiu • Melbourne Cup Carnival 2026" hosted by Chinese baijiu producer Langjiu.
The guests watched the races, took part in baijiu tastings and learned about the company's history, production techniques and approach to the traditional Chinese spirit.
Liu Dongyuan, deputy consul-general of the Chinese Consulate-General in Melbourne, said the Melbourne Cup Carnival is not only a festival but also a reflection of Australia's multiculturalism.
"It is representing the culture of Australia, the culture of modernity, and the multiculturalism. In this multicultural event, we have the Chinese colour in this rainbow," she said.
Liu said the Chinese community and Chinese culture had become part of the carnival's multicultural character. The appearance of Langjiu, from Chengdu, Sichuan Province, added a new Chinese cultural colour to this year's event.
Adam Forsyth, chief financial officer of the Victoria Racing Club (VRC), said that the Melbourne Cup Carnival had a long tradition of welcoming international guests and partners.
"Melbourne is renowned for being a multicultural center of Australia and also the southern hemisphere. We have many Chinese nationals, and that continues to grow," he said.
He said the club was also seeing demand from tourism and business, and looked forward to developing these connections further.
For Langjiu, hosting an event at the Melbourne Cup Carnival also provided an opportunity to engage with Australian society and culture.
Fu Rao said that Australia was an important trading partner of China and an important part of Langjiu's overseas market.
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Xinhua Silk Road: Chinese baijiu makes appearance at Melbourne Cup Carnival 2026
SHANGHAI, Nov. 11, 2026 /PRNewswire/ -- The Power Station of Art (PSA) will present the 16th Shanghai Biennale in November 2027, curated by Ferran Barenblit. Titled LOUDER, the Biennale will explore how popular culture shapes our identities, our sense of belonging, and the way we perceive the world. Music plays a particularly important role in this process, offering a space for identification, shared experience, and the production of imaginaries. Fashion, images, scenes, fandoms, media, and digital platforms also shape contemporary culture, generating new affects, desires, languages, and forms of collective recognition.
Today, images, sounds, messages, and stimuli compete constantly for our attention, while identities are constructed and negotiated within cultural networks that are increasingly fast-moving, global, and fragmented. Popular culture can create community and emancipation, but also exclusion, homogenization, and new forms of control. To speak louder means both to raise the volume and to ask what becomes visible and audible, what cuts through the noise, and what remains outside our perception. LOUDER will explore how the visual arts perceive, interpret, and rework these contradictions, and how art can intervene in economies of attention, alter their hierarchies, and propose other ways of listening, looking, relating to one another, and imagining collectively.
Conceived from Shanghai, a city defined by the intensity of its cultural, technological, and urban transformations, LOUDER will develop over the coming year as an open process. Artists, curators, and a range of interlocutors will gradually shape a Biennale that engages with contemporary culture from within its contradictions, rhythms, and forces.
For full details, please visit PSA's official website: https://www.powerstationofart.com/whats-on/news/16-shb-title-louder
About the Chief Curator
Ferran Barenblit (Buenos Aires, 1968) is a Barcelona-based curator whose career spans curatorial practice and museum leadership. He studied Art History at the University of Barcelona and Museum Studies at New York University. From 2015 to 2021, he served as Director of MACBA Museu d'Art Contemporani de Barcelona. Previously, he was the founding director of CA2M Centro de Arte Dos de Mayo in Madrid, helping shape the institution from its inception, and Director of Centre d'Art Santa Mònica in Barcelona. Throughout his career, his work has explored the social, cultural, and historical forces that shape contemporary life.
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The 16th Shanghai Biennale Announces Its Title: LOUDER
