CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

Fans gathered on The Rooftop at Pier 17 for PremierX™: AFTER DARK, creating an unforgettable atmosphere overlooking the Brooklyn Bridge and Manhattan skyline.

NEW YORK, Nov. 11, 2026 /PRNewswire/ -- CSTS Enterprises ("CSTS"), a New York-based sports, entertainment, integrated media and travel technology group, today announced the successful conclusion of PremierX™: AFTER DARK, the inaugural flagship event of its newly launched premium entertainment brand PremierX™, held on The Rooftop at Pier 17 in New York City on October 30, 2026.

Set against the iconic Manhattan skyline, AFTER DARK delivered an unforgettable Halloween weekend celebration for fans on The Rooftop at Pier 17. The venue's open-air waterfront provided a fitting backdrop for the debut of the global entertainment brand built around premium, culturally relevant experiences.  

Headlined by Swae Lee, Lil Xan, Armani White, DJ Soda and Nate Wyatt, the event featured an international lineup spanning music, culture and entertainment. The positive response from fans, artists and partners positioned PremierX™ as an emerging global entertainment brand, highlighting the growing demand for a new generation of premium live experiences that seamlessly blend music, culture and lifestyle.

"The success of AFTER DARK marks a defining milestone for CSTS and reinforces our position as a leading experience company," said Abel Zhao, Group CEO and Executive Director of CSTS Enterprises. "It marks the official arrival of PremierX™ on the global stage and validates our vision of building iconic experiences that resonate across cultures and borders. This milestone is just the beginning as we continue to shape the future of live entertainment worldwide through PremierX™."

"AFTER DARK was designed to introduce audiences to the spirit of PremierX™ — bold, immersive and culturally connected," said Jason Liu, Regional Director of CSTS USA. "The response from attendees, artists and partners demonstrates the growing demand for premium live experiences that bring together music, culture, lifestyle and global audiences under the CSTS platform."

With its panoramic skyline views and distinctive waterfront setting, The Rooftop at Pier 17 has become a premier destination for concerts, cultural experiences, brand activations and special events.

"The Rooftop at Pier 17 is designed to bring people together through music, culture and unforgettable live experiences," said Tyler Jones, Senior Vice President of Operations at Seaport Entertainment Group, which operates the venue. "Its one-of-a-kind setting made it a natural home for PremierX™: AFTER DARK, reflecting the kind of dynamic, globally minded events that make The Rooftop such a special destination."

As CSTS continues to expand its portfolio at the intersection of entertainment, sports and travel, the successful launch of PremierX™ represents a significant milestone in the Group's evolution as a creator of world-class entertainment IPs and destination experiences. Building on the momentum of New York, PremierX™ will continue its international expansion with future events, partnerships and cultural experiences planned across North America, Asia and Europe.

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C^TM and PremierX™, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into coordinated, measurable outcomes.

About The Rooftop at Pier 17®

The Rooftop at Pier 17 is New York City's most scenic concert venue, pairing world-class entertainment with the Lower Manhattan skyline and Brooklyn Bridge as its iconic backdrop. The Rooftop's annual Seaport Concert Series launched in summer 2018, and is going on its eighth year of bringing live music to one of New York City's most vibrant neighborhoods. Operated by Seaport Entertainment Group, the 1.5-acre rooftop also serves as a unique event space and community amenity accommodating a wide array of cultural, culinary, and other entertainment experiences. 

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CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

Featuring Selected halal certified Foods and Wellness Products, with HK$50 Off Purchases of HK$350 or More Ahead of Peak Online Shopping Season

HONG KONG, Nov. 11, 2026 /PRNewswire/ -- Malaysia External Trade Development Corporation (MATRADE), through its Hong Kong office, has partnered with HKTVmall to launch the "Discover Malaysia @ HKTVmall" campaign. The strategic collaboration aims to introduce Hong Kong consumers to authentic Malaysian brands across specialty foods and beverages, healthcare and wellness products, and quality lifestyle essentials, offering HKTVmall shoppers a curated selection of leading Malaysian brands.

The campaign is now under way and runs until 31 January 2027. During the promotional period, shoppers who purchase selected Malaysian products from the "Malaysian Pavilion" on HKTVmall can enjoy HK$50 off purchases of HK$350 or more by entering the exclusive promotional code "MYSAVE50". The offer provides Hong Kong consumers with an opportunity to explore a wide range of Malaysian products at attractive prices.

Expanding Online Market Reach and Export Opportunities

Intan Zalani, Consul (Trade) at the Consulate General of Malaysia in Hong Kong and representative of MATRADE Hong Kong, said: "The primary objective of this joint initiative is to accelerate the digital market footprint of Malaysian small and medium enterprises (SMEs) within Hong Kong's fast-evolving retail ecosystem. By leveraging HKTVmall's extensive logistics network, marketing infrastructure, and massive e-commerce user base, we are providing Malaysian brands with a highly visible online sales platform to engage directly with millions of Hong Kong consumers."

The targeted product categories chosen for this pavilion—particularly packaged foods, healthy snack alternatives, functional wellness supplements, and personal care items—directly align with the shifting health-conscious purchasing habits of local shoppers. The pavilion also showcases a range of premium halal certified products, meeting the increasing demand for high-quality, safe, reliable and ethically sourced goods.

Strong Bilateral Trade Ties Create Opportunities During Peak Online Shopping Season

This online promotional campaign builds on the longstanding trade relations between Malaysia and the Hong Kong Special Administrative Region (HKSAR). In 2025, Malaysia's total trade with Hong Kong SAR surged by 10.5% to reach USD27.29 billion, up from USD 23.16 billion in 2024. Driven by strong demand, exports to Hong Kong climbed 8.4% to USD 22.52 billion compared to USD19.5 billion in 2024. Processed food continued to be a key growth driver, with exports reaching US$160 million and ranking among Malaysia's five largest export categories to Hong Kong.

By launching the digital Malaysian Pavilion during the peak online shopping season, MATRADE aims to help promising Malaysian brands capitalise on emerging opportunities and further expand their presence in Hong Kong's growing e-commerce market.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

MATRADE PARTNERS WITH HKTVMALL TO LAUNCH "DISCOVER MALAYSIA @ HKTVMALL" CAMPAIGN

MATRADE PARTNERS WITH HKTVMALL TO LAUNCH "DISCOVER MALAYSIA @ HKTVMALL" CAMPAIGN