First capabilities available through Cision MCP with rapid expansion across the Cision portfolio planned
CHICAGO, Nov. 12, 2026 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence and communications technology, today introduced Cision Intelligence, bringing together specialist AI with the breadth and depth of data, expertise and capabilities from across the Cision portfolio. It is designed to help brands spot change earlier and act with confidence, with the ambition of connecting these strengths through one agentic, conversational experience. The first capabilities arrive through Cision MCP, starting with Brandwatch Consumer Research.
Cision Intelligence is built on a shared AI foundation, developed once and extended across Cision's full suite of solutions and supported external tools and agents. Because it is built once and used everywhere, improvements can reach every product and supported tool it powers, so customers get the same intelligence wherever they work. As capabilities expand, teams will be able to investigate questions, understand what matters and turn insight into action in the tools they already use.
"Customers want to understand how markets are changing, what that means for their business and what to do next," said Guy Abramo, Chief Executive Officer at Cision. "Cision Intelligence brings our expertise into a conversational experience that helps them answer those questions. Our ambition is to put the breadth of Cision's intelligence within reach wherever customers make decisions, giving them greater clarity and confidence to act."
Initial access is through Cision MCP, Cision's connection built on Model Context Protocol, an open standard that lets AI tools and agents work with trusted data and services. Its first release connects customers to Brandwatch Consumer Research agents, bringing consumer intelligence into supported tools and workflows. Cision plans to expand access rapidly across its other solutions, adding product agents and developing broader connected workflows over time.
Connect the signals. See what others miss.
Audiences move between search, social media, news coverage and AI-generated answers as they form opinions and make decisions. Understanding how those signals relate can reveal opportunities and concerns that are harder to see in isolation.
A product launch might generate positive coverage and strong social engagement while searches about reliability and competitor alternatives increase. Understanding those signals together could help a brand identify the questions standing between interest and purchase.
Cision Intelligence's planned expansion will draw on the breadth of the portfolio: Trajaan's search intelligence, Brandwatch's consumer research and social media management, CisionOne's media intelligence and PR workflows, and PR Newswire's distribution and Multichannel Amplification™. This connected approach will help customers move from understanding a change to deciding how to respond.
"Every team has access to AI now. The difference is what it draws on. General-purpose assistants work from much the same public information," said Jim Daxner, Chief Product Officer at Cision. "Cision Intelligence brings our specialist data and expertise to the questions that shape where a business invests. We're starting with consumer intelligence in the AI tools teams already use and expanding across Cision from there."
Consumer intelligence, closer to everyday decisions
The first release provides four capabilities through Cision MCP:
- Query Management: Build and refine queries around the questions that matter to your business.
- Quick Search: Explore consumer conversations and investigate emerging needs.
- Insights & Summaries: Turn findings into clear summaries that inform the next decision.
- Alerts: Stay informed about changes that may call for a response.
Together, these capabilities help teams explore what consumers are saying, investigate the questions behind emerging conversations and identify changes that deserve attention. Customers can use this additional access route alongside Brandwatch Consumer Research.
"Customers should be able to put our specialist intelligence to work in the environments they choose," said Jeff Mullins, Chief Technology Officer at Cision. "Our shared AI foundation allows us to reuse advances across products and experiences. Cision MCP opens another way to access that expertise today, starting with Brandwatch Consumer Research, while we build towards more connected workflows."
Put connected intelligence to work
Discover Cision Intelligence and what it could mean for your business at cision.com/cision-intelligence/
Existing products remain available, giving customers the choice to continue working in the solutions they use today.
About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, Trajaan, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Media Contact:
Cision Public Relations
CisionPR@cision.com
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Cision Introduces AI-Powered Cision Intelligence to Help Brands See More and Act with Confidence
Backed by a global R&D ecosystem and award-winning scientific research, Asia's leading scientific skincare brand is bringing 16 of their high-performance products to North America, launching in select Ulta Beauty stores nationwide and on Ulta.com
NEW YORK, Nov. 12, 2026 /PRNewswire/ -- PROYA, a leading Chinese beauty brand, best known for its science-driven skincare products, kicks off its phased retail expansion, bringing the brand's innovative formulations, active ingredients and accessible, performance-oriented skincare to 400 Ulta Beauty stores nationwide, alongside full availability at Ulta.com. The rollout brings a curated lineup of 16 targeted bestselling products from their celebrated Advanced Firming and Original Repair collections, including serums, creams, emulsions, lotions and masks. This launch marks a significant milestone, establishing PROYA as a pioneer among Chinese beauty brands successfully scaling into the North American beauty market.
PROYA enters the U.S. market amid rising consumer demand for clinically proven, results-driven skincare that balances potent performance with long-term skin tolerance. The brand's invitation to join Ulta Beauty's differentiated assortment stems from their trusted robust scientific capabilities, which underpin its product strength. Guided by its philosophy of "effective, gentle, and balanced," PROYA continuously optimizes the trade-off among efficacy delivery, formulation stability, gentleness of use and long-term safety, to deliver verifiable, reliable science-backed skincare solutions for beauty consumers. The U.S. rollout is headlined by two of the brand's most successful lines:
- PROYA Advanced Firming Collection: The Advanced Firming Collection is dedicated to science-driven anti-aging skincare. By achieving technical breakthroughs that address the limitations of traditional peptides—such as low skin penetration and insufficient stability—the collection scientifically combines multiple skincare ingredients. It is designed to visibly improve signs of skin aging, including fine lines, wrinkles, and loss of firmness, while maintaining a gentle, comfortable user experience.
The collection's signature product, the Advanced Firming Nourishing Cream, has undergone four generations of continuous innovation, with each iteration marking a significant leap in peptide technology. Beginning with a classic signal peptide formulation in its first generation, the product has progressively evolved: Version 3.0 pioneered the use of PROYA's proprietary patented cyclic peptide, Cyclic Peptide-161, initiating a new anti-aging pathway powered by cyclic peptides. Version 4.0 further evolves into the Bicyclic Peptide PRO system. Centered around "Bicyclic Peptide PRO"—China's first bicyclic structural peptide—it innovatively links a Botox-like peptide and a collagen-boosting peptide into a cyclic structure. Featuring enhanced molecular stability and faster skin penetration, it works in synergy with two firming peptides to reactivate cellular traction: powerfully smoothing fine lines, promoting collagen regeneration, and providing multi-layered support for a firmer, more defined contour.
The collection's signature product, the Advanced Firming Nourishing Cream, has undergone four generations of continuous innovation, with each iteration marking a significant leap in peptide technology. Beginning with a classic signal peptide formulation in its first generation, the product has progressively evolved: Version 3.0 pioneered the use of PROYA's proprietary patented cyclic peptide, Cyclic Peptide-161, initiating a new anti-aging pathway powered by cyclic peptides. Version 4.0 further evolves into the Bicyclic Peptide PRO system. Centered around "Bicyclic Peptide PRO"—China's first bicyclic structural peptide—it innovatively links a Botox-like peptide and a collagen-boosting peptide into a cyclic structure. Featuring enhanced molecular stability and faster skin penetration, it works in synergy with two firming peptides to reactivate cellular traction: powerfully smoothing fine lines, promoting collagen regeneration, and providing multi-layered support for a firmer, more defined contour.
- PROYA Original Repair Collection: Built on 12 years of research into the skin's basement membrane, the Original Repair Collection combines multi-action repair ingredients to help address recurring skin sensitivity while ensuring long-lasting daily skin stability and endogenous repair across all skin layers.
The collection's signature product, the Original Repair Serum, has undergone three generations of continuous development: the first generation focused on soothing the epidermal barrier and relieving visible redness and discomfort; Version 2.0 expanded its efficacy to dual-layer repair across both the epidermis and dermis, while optimizing skin feel to suit a broader range of skin types.
Now in its third generation, the serum achieves a key technological breakthrough. Powered by recombinant Type XVII collagen as its core, and synergistically formulated with plant-derived redness-relief ingredients, ProECM, and Ceramide AC60, it targets the basement membrane for multi-layer repair and stability. It delivers rapid redness relief, reduces recurring sensitivity, and provides a professional yet gentle repair solution for sensitive skin.
The collection's signature product, the Original Repair Serum, has undergone three generations of continuous development: the first generation focused on soothing the epidermal barrier and relieving visible redness and discomfort; Version 2.0 expanded its efficacy to dual-layer repair across both the epidermis and dermis, while optimizing skin feel to suit a broader range of skin types.
Now in its third generation, the serum achieves a key technological breakthrough. Powered by recombinant Type XVII collagen as its core, and synergistically formulated with plant-derived redness-relief ingredients, ProECM, and Ceramide AC60, it targets the basement membrane for multi-layer repair and stability. It delivers rapid redness relief, reduces recurring sensitivity, and provides a professional yet gentle repair solution for sensitive skin.
"Our ability to create benchmark hero products and continuously iterate them through multiple generations is fueled directly by our relentless investment in foundational skin science and technological breakthroughs," said Yuli Cai, Head of PROYA's Overseas Business. "Global expansion today is about far more than simply entering a new market; it means earning a lasting place in consumers' daily skincare routines by consistently delivering superior, science-backed solutions. Leveraging Ulta Beauty's nationwide omni-channel footprint, we look forward to letting North American consumers experience our products firsthand and introducing them to our continuous cycle of innovation, while collaborating with scientific institutions and trusted voices to share the rigorous clinical research behind our formulations."
PROYA's nationwide entrance is anchored by an expansive international research and innovation infrastructure bridging industry, academia, and clinical medicine:
- Global Scientific Recognition: At the 36th International Federation of Societies of Cosmetic Chemists (IFSCC) Congress, Proya Cosmetics earned the prestigious IFSCC Podium Fundamental Research Award — one of IFSCC's highest honors — for its work on mitochondrial DNA; Additionally, a study focused on mitochondrial skin-whitening won the IFSCC Top 10 Podium Fundamental Research Award. This marks Proya Cosmetics the second consecutive year receiving this honor - the only Chinese cosmetics company to achieve this feat.
- European Innovation Footprint: On October 13, Proya Cosmetics officially inaugurated its Europe Innovation Center Laboratory in France, hosting a Skin Longevity Science Forum alongside leading global biotech suppliers, including Ashland, DSM-Firmenich, SILAB, and Lipotrue, to accelerate research in cellular senescence and sustainable ingredients.
- Pioneering Medical Collaborations: In September, Proya Cosmetics unveiled a Joint Laboratory for Mitochondrial Medicine and Skin Health with the Zhejiang University Institute of Genetics. Renowned geneticist Dr. Douglas C. Wallace, widely known as the "father of mitochondrial medicine" and a member of the U.S. National Academy of Sciences, the National Academy of Medicine and the American Academy of Arts and Sciences, serves as the facility's Chief Scientific Advisor. The company also maintains active clinical research alliances with premier institutions, including West China Hospital, a globally respected top-tier medical center celebrated for its clinical and translational research strength, and Shanghai Skin Disease Hospital, the country's flagship dermatology research center recognized internationally for skin and cosmetic science.
This strategic launch marks PROYA's evolution from a regional leader to a competitive global participant, setting a new benchmark for science-backed skincare across North America's retail ecosystem.
About PROYA
PROYA is the leading brand under PROYA Cosmetics Co., Ltd. (603605.SH). Founded on the principle of "Scientific Skincare," the brand is dedicated to providing high-quality, high-efficacy beauty solutions through continuous innovation and a globalized R&D supply chain. As a pioneer in the Asian beauty industry, PROYA is committed to empowering consumers with technology-backed skincare that delivers visible results.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
PROYA Debuts at Ulta Beauty, Bringing Science-Driven Prestige Skincare to U.S.
PROYA Debuts at Ulta Beauty, Bringing Science-Driven Prestige Skincare to U.S.
