NOBU ANNOUNCES PARTNERSHIP WITH INFRACORP TO BRING A NOBU HOTEL, RESTAURANT AND RESIDENCES TO BAHRAIN

NEW YORK, Nov. 13, 2026 /PRNewswire/ -- Nobu has announced a partnership with Infracorp to develop a new Nobu destination at Marina Bay, Reef Island, marking the brand's entry into the Kingdom of Bahrain.

The partnership was formalized during a signing ceremony held at Infracorp's headquarters in Manama, in the presence of Her Excellency Ms. Fatima bint Jaffar Al Sairaifi, Minister of Tourism and Chairperson of the Bahrain Tourism and Exhibitions Authority (BTEA). The agreement was signed by Mr. Talal Al Mahroos, Chief Executive Officer of Infracorp, and Mr. Trevor Horwell, Chief Executive Officer of Nobu Hospitality.

Set along the waterfront at Marina Bay, the development will feature a Nobu hotel, signature Nobu restaurant, and Nobu-branded residences, bringing together hospitality, dining, and residential living in one destination. Spanning approximately 51,000 square meters of gross floor area (GFA), the project is expected to be developed over a three-year period.

The development will introduce Nobu's distinctive approach to hospitality to Bahrain, combining Japanese-inspired design, signature cuisine, and personalized service with the character of its waterfront setting. The project will further contribute to the Bahrain's growing luxury tourism and hospitality offering.

Her Excellency Ms. Fatima bint Jaffar Al Sairaifi, Minister of Tourism and Chairperson of BTEA, stated, "We welcome Nobu Hospitality's decision to enter the Bahraini market through its partnership with Infracorp. Cooperation between the Government and the private sector is central to Bahrain's Tourism Strategy. We work closely with Bahrain EDB and local developers to identify opportunities for leading international brands to establish a presence in the Kingdom. The planned Nobu destination at Marina Bay is an example of what that cooperation can achieve. It will broaden Bahrain's luxury hospitality and dining offering and strengthen the Kingdom's position as a regional tourism hub."

Mr. Talal Al Mahroos, Chief Executive Officer of Infracorp, said, "We are proud to partner with Nobu Hospitality on this important addition to Marina Bay. The partnership reflects our ambition to create distinctive destinations that bring together exceptional hospitality, design and waterfront living. Nobu's global reputation and unique approach to luxury make it a natural fit for Marina Bay, and we look forward to bringing this vision to life in Bahrain."

Mr. Trevor Horwell, Chief Executive Officer of Nobu Hospitality, commented, "Bahrain represents an exciting new chapter for Nobu as we continue to expand our presence in the Middle East. Our focus has always been on creating experiences that bring together exceptional cuisine, thoughtful design, and personalized service. With Infracorp, we have an opportunity to introduce this approach to a new market while embracing the local character and culture. We believe Bahrain has tremendous potential, and we're pleased to be a part of this evolving hospitality landscape."

The project reflects Bahrain's continued efforts to attract leading international hospitality brands and expand the Kingdom's tourism offering. The Bahrain Economic Development Board (Bahrain EDB) has supported engagement between Nobu Hospitality and Infracorp, connecting investors with opportunities and providing ongoing support as the project developed.

Bahrain's tourism sector continues to diversify, supported by investment in hospitality and mixed-use destinations, strong regional and international connectivity, and an expanding offering across leisure, culture, dining, and entertainment.

With its distinctive waterfront setting and growing hospitality landscape, Bahrain represents a natural addition to Nobu's expanding portfolio of hotels, restaurants, and residences. The Marina Bay development will bring the Nobu lifestyle to a new destination, offering guests and residents an experience shaped by thoughtful design, signature cuisine, and the Japanese spirit of hospitality.

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NOBU ANNOUNCES PARTNERSHIP WITH INFRACORP TO BRING A NOBU HOTEL, RESTAURANT AND RESIDENCES TO BAHRAIN

Sold separately from the herbal tea-flavored original; available on Naver, Coupang, and Market Kurly

SEOUL, South Korea, Nov. 13, 2026 /PRNewswire/ -- Juper Co., Ltd. has added a grapefruit-flavored product to its hangover relief brand ASAICHI CARE. The new product was developed in response to consumer feedback that the existing herbal tea-flavored product was too bitter. While continuing to sell the original, Juper is offering the grapefruit flavor as a separate product so that consumers can choose according to their taste.

The new product's official name is "ASAICHI CARE Grapefruit." According to Juper, it launched on June 18 and is sold on Naver, Coupang, and Market Kurly. Rather than changing the flavor of the existing product across the board, the core of this product line expansion is to offer the herbal tea and grapefruit flavors side by side.

The development was prompted by the reactions of consumers who had tried the existing product. Juper said it had received feedback on multiple occasions that the original was too bitter. The company decided to keep the existing product for consumers who prefer the herbal tea flavor, while offering a different, easier-to-drink flavor to those put off by the bitterness. ASAICHI CARE Grapefruit is the product developed to reflect this feedback.

The packaging also differs by flavor. The original retains its existing green color, while the grapefruit product uses hot pink. By labeling "Grapefruit" in the product name and using a different packaging color, the company made it easy for consumers to tell the two products apart on online sales pages. The key changes the company disclosed with this launch are the flavor and the packaging.

ASAICHI CARE is a brand developed using "ACP-20," which Juper presents as a patented ingredient, along with its manufacturing process. The company plans to continue its ingredient research while also reflecting the taste and ease of consumption experienced by consumers in its planning of follow-up products. The grapefruit launch is an example of turning an inconvenience identified while selling the existing product into the development of a separate product.

Juper also intends to broaden its domestic sales touchpoints. In June, at "2026 Seoul Food" held at KINTEX in Goyang, Gyeonggi Province, the company introduced its products to domestic distribution professionals and discussed expanding its pharmacy distribution channels. The grapefruit product is currently sold online; new pharmacy listings and the start date for offline sales have not been disclosed.

Going forward, Juper plans to monitor domestic and international consumer response and expand the ASAICHI CARE product line. Just as it reflected feedback on taste from the existing product in the new one, the company intends to look at which flavors and methods of consumption consumers prefer when developing follow-up products.

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Juper Co., Ltd. Launches 'ASAICHI CARE Grapefruit,' Reducing Bitterness and Expanding Product Choices