China's national trade promotion body pledges efforts to deepen Asia-Pacific business ties

China's national trade promotion body on Sunday outlined a package of measures to strengthen practical cooperation within the Asia-Pacific business community, casting the upcoming Asia-Pacific Economic Cooperation (APEC) CEO Summit as a springboard for closer regional economic engagement.

Speaking at a press briefing in Shenzhen City of south China's Guangdong Province for the 2026 APEC Leaders' Meeting Week, an official with the China Council for the Promotion of International Trade (CCPIT) said the Asia-Pacific region has diverse resource endowments and strong economic complementarity, with intra-regional trade consistently accounting for more than 68 percent of members' total trade, leaving broad room for cooperation.

The council plans to send more staff members from Chinese companies on study and exchange missions to other APEC economies, positioning itself as a bridge for economic and trade ties. It will also create platforms for dialogue among research institutions, businesses and financial institutions to help make Asia-Pacific industrial, supply and innovation chains more tightly linked and smoothly operating.

"We will build on this momentum to strengthen regular contacts with trade and investment promotion agencies and business associations in other APEC economies, make good use of flagship events such as the Global Trade and Investment Promotion Summit, the Business Conference on Guangdong-Hong Kong-Macao Greater Bay Area Development and the Global Business and Law Conference, and promote better implementation of free trade agreements such as RCEP," said Wu Meng, head of the CCPIT's Department of International Cooperation, referring to the Regional Comprehensive Economic Partnership -- the world's largest free trade deal to date..

The APEC CEO Summit 2026, scheduled for November 17-18 in Shenzhen, will bring together a total of 115 Fortune Global 500 companies, the CCPIT said.

An important event in the APEC calendar, the APEC CEO Summit has been held annually since 1996, serving as the highest-level platform for APEC economy leaders and business representatives to discuss open cooperation and advance regional economic development.

China's national trade promotion body pledges efforts to deepen Asia-Pacific business ties

A series of celebration activities of traditional Miao New Year in southwest China's Guizhou Province have drawn a large number of tourists from near and far, boosting culture-infused tourism.

Streets came alive as tens of thousands of Miao people gathered in Leishan County of Qiandongnan Miao and Dong Autonomous Prefecture on Thursday to celebrate the Miao New Year.

Grand parades, intangible cultural heritage displays, and Lusheng antiphonal singing made the festival unforgettable. "It happens to be the child's autumn break, which also coincides with the weekend, so I brought my child along to feel the vibe," said Chen Junli, a tourist from Zunyi City of southwest China's Guizhou Province.

According to data from the culture and tourism department of Leishan County, about 300,000 tourist visits are expected during the autumn break.

In 2008, Miao New Year was listed as a national-level intangible cultural heritage.

Miao New Year celebrations lure tourists to Guizhou, boosting culture-infused tourism

Miao New Year celebrations lure tourists to Guizhou, boosting culture-infused tourism