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Bastille's Story: 3 COINS' Secrets to Developing Hong Kong's Market for Japanese Brands
3 COINS, a popular Japanese general merchandise store known for its signature 300-yen price point (hence the name, derived from three 100-yen coins), has made its entrance into the Hong Kong market. In just seven months, it has opened two branches and is planning to open a store in AIRSIDE, Kai Tak, in the second quarter. Mr. Elmas Lou, the founder of YAICHI, the Hong Kong operator of 3 COINS, which brings in more than 100 Japanese brands, has a deep understanding of both local consumer preferences and Japanese brands' features, and has positioned the store as a gateway for Hong Kong customers to access authentic Japanese products—without having to "visit Japan".
Bastille's Story: 3 COINS' Secrets to Developing Hong Kong's Market for Japanese Brands
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