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Eventbrite’s New Report Reveals Why Singles Are Shifting from Online to Offline Dating in Favor of Shared Experiences

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Eventbrite’s New Report Reveals Why Singles Are Shifting from Online to Offline Dating in Favor of Shared Experiences
News

News

Eventbrite’s New Report Reveals Why Singles Are Shifting from Online to Offline Dating in Favor of Shared Experiences

2024-06-07 03:26 Last Updated At:03:31

SAN FRANCISCO--(BUSINESS WIRE)--Jun 6, 2024--

Today, Eventbrite is releasing Niche to Meet You™, a new report offering insights into today’s dating scene, focusing on the transition from online to offline dating and highlighting the activities preferred by Gen Z and Millennials.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240606525971/en/

In the past year, Eventbrite has seen a notable rise in speed dating and singles events, driven by young singles who are experiencing online dating fatigue and seeking face-to-face interactions where they can bond over shared interests. We’ve seen over 1.5M searches for dating and singles events 1 on our platform alone, signaling a strong desire for in-person connections.

From URL to IRL: What’s Driving the Transition

Younger generations face many challenges with online dating, such as finding someone who shares their interests – 45% of Gen Z and 35% of Millennials consider this one of their biggest dating obstacles. Safety is also a top concern; 47% of those who favor in-person dating believe it reduces the risk of someone hiding their true identity. Many modern daters also crave deeper connections beyond surface-level interactions, which is why the majority of Millennials (69%) prefer in-person dating because it feels more genuine.

Embracing Shared Experiences for Authentic Connections

Eventbrite’s research found that Gen Z and Millennials are exploring new ways to connect, moving away from traditional hangouts like bars and parties to activities like social clubs and hobby-based events. They now see third places like coffee shops, bookstores, and libraries as ideal spots to meet potential partners. Many also want to share interests such as cooking, popular with 46% of Gen Z and 41% of Millennials, and niche hobbies like thrifting clothes and collecting. Plus, about a third (33%) think they’ll meet someone special at activities like dance classes or painting workshops.

Redefining First Dates: Putting Fun First

When it comes to planning a first date, 82% of Gen Z and Millennials want to do something they both enjoy. Budget-wise, 62% of Gen Z aim to keep it under $50, though spending habits vary by gender. Traditional gender roles still influence planning, with 63% of men enjoying taking the lead, while 74% of women like being surprised. As dating norms change, so do activities; 42% of singles want to step out of their comfort zones. It’s also refreshing to see that most—70% of men, 74% of women, and 72% of active daters—consider a first date successful if they had fun. Moreover, 32% of men and 29% of women believe a unique experience is crucial, often seeing it as a potential stepping stone to other future dates.

“Young singles are diving into their passions and exploring all sorts of niche activities, hoping to connect with someone who shares their interests, but ultimately, they’re just out there doing things they love, no matter the outcome,” shared Roseli Ilano, Head of Community at Eventbrite. “It’s been amazing to see the variety of events people are into, from book clubs to kintsugi pottery and brewing classes. And we’re so grateful for our incredible community of event creators who make all these experiences possible, ensuring there’s something for everyone, no matter how niche their interests may be.”

The Niche to Meet You™ report also features tips and insights from: Matchmaker Maria, Professional Matchmaker and CEO of Agape Matchmaking; Casey Lewis, Gen Z expert and Founder of After School; and Maxine Williams, Founder of We Met IRL.

As the leading destination for event discovery, Eventbrite is now making it easier for singles to meet in person by introducing a dedicated page where they can find a wide range of singles and dating events, along with unique date ideas, that cater to all kinds of passions and interests. We’re also teaming up with We Met IRL, who hosts singles events in NYC, to launch Niche to Meet You™ IRL, a free summer event series for singles starting on June 19th. Featuring activities like pizza tours and cheese 101 classes, this series offers NYC singles opportunities to bond over shared interests and make meaningful connections. For details on the series and how to get free tickets, those interested can follow @Eventbrite and @WeMetIRL on social media.

Download Eventbrite’s Niche to Meet You™ report here and assets here.

Eventbrite Platform Data Methodology

1 Using Eventbrite platform data, including event data and website / app data, collected in the USA over the one-year period from May 2023 to April 2024.

Survey Methodology

This survey was written in collaboration between GWI and Eventbrite, and was then distributed by a panel in an online format, to 1,001 respondents in the USA with each respondent being compensated at an agreed rate for their time. The survey was fielded from March 7th, 2024 to March 26th, 2024. Each survey took approximately 20 minutes to complete. For this study, a sample of GWI USA survey respondents, aged 21 to 35, were recontacted.

About Eventbrite

Eventbrite is a global events marketplace that serves event creators and event-goers in 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, Eventbrite is where people worldwide discover new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer with special designations that include a coveted spot-on Fast Company’s prestigious The World’s 50 Most Innovative Companies and Fast Company’s Brands That Matter lists, the Great Place to Work® Award in the U.S., and Inc.’s Best-Led Companies honor. Learn more at www.eventbrite.com, and follow us on socials @Eventbrite on Facebook,Instagram and TikTok.

Eventbrite Niche to Meet You logo (Graphic: Eventbrite)

Eventbrite Niche to Meet You logo (Graphic: Eventbrite)

PITTSBURGH (AP) — Nick Gonzales hit the winning RBI single in the ninth inning and the Pittsburgh Pirates rallied from a three-run deficit for an 8-7 win over the Philadelphia Phillies on Friday night.

With the Pirates trailing 7-6, Connor Joe led off the ninth with a single before José Alvarado (1-4) walked Andrew McCutchen. Michael A. Taylor, running for Joe, and McCutchen executed a double steal. Oneil Cruz brought in the tying run on a one-out fielder’s choice.

Gonzales then sent a first-pitch cutter through the left side of the infield to win it.

Carmen Mlodzinski (2-3) allowed two singles in the ninth before retiring three in a row.

Weston Wilson, who had a career-best three hits, put the Phillies ahead 4-3 in the third inning with a home run to left, his first this season and second in the majors. He capped a three-run first inning with his first of two singles, grounding it off the chest of third baseman Ke’Bryan Hayes to follow a two-run double from Nick Castellanos.

Cruz drove in the first of Pittsburgh’s three runs off Aaron Nola in the first, hitting a double with an exit velocity of 120.5 mph to center. He led off the third with another double before scoring on a sacrifice fly to tie it 4-all.

Nola was tagged for four runs and six hits with four strikeouts in five innings.

Trea Turner put the Phillies up for a third time with a two-run homer in the fourth inning. Edmundo Sosa scored on Kyle Schwarber’s sacrifice fly to make it 7-4 in the fifth.

Pérez lasted 3 2/3 innings, allowing six runs on seven hits and two walks.

Cruz hit an RBI infield single in front of Rowdy Tellez’s third sacrifice fly of the night that cut the deficit to 7-6 in the seventh.

TRAINER’S ROOM

Phillies: LHP Ranger Suárez threw Wednesday, Thursday and Friday, going out to 120 feet and throwing a flat-ground session before the game. He missed the All-Star Game with low back spasms. ... RHP Zack Wheeler (back tightness) also threw 120 feet on Friday but did not have a flat-ground session.

Pirates: LHP Bailey Falter threw a live bullpen on Thursday. He was placed on the 15-day injured list with left triceps tendinitis on July 7.

UP NEXT

RHP Luis Ortiz (4-2, 2.84 ERA) will take the mound for the Pirates on Saturday, opposite Phillies LHP Cristopher Sánchez (7-4, 2.96).

AP MLB: https://apnews.com/hub/mlb

Pittsburgh Pirates' Nick Gonzales hits a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales hits a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Bryce Harper celebrates with teammates in the dugout after coming around to score in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Bryce Harper celebrates with teammates in the dugout after coming around to score in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Nick Castellanos celebrates after hitting a two-run RBI double in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Nick Castellanos celebrates after hitting a two-run RBI double in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies starting pitcher Aaron Nola delivers in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies starting pitcher Aaron Nola delivers in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Weston Wilson celebrates with teammates in the dugout after hitting a solo home run in the third inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Weston Wilson celebrates with teammates in the dugout after hitting a solo home run in the third inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Trea Turner (7) reacts as he rounds the bases after hitting a two-run home run off of Pittsburgh Pirates starting pitcher Martin Perez in the fourth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Trea Turner (7) reacts as he rounds the bases after hitting a two-run home run off of Pittsburgh Pirates starting pitcher Martin Perez in the fourth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Oneil Cruz hits an RBI double in the first inning of a baseball game against the Philadelphia Phillies in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Oneil Cruz hits an RBI double in the first inning of a baseball game against the Philadelphia Phillies in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Andrew McCutchen slides in safely to third base in the first inning of a baseball game against the Philadelphia Phillies in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Andrew McCutchen slides in safely to third base in the first inning of a baseball game against the Philadelphia Phillies in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Garrett Stubbs reacts after being hit by a pitch in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Philadelphia Phillies' Garrett Stubbs reacts after being hit by a pitch in the first inning of a baseball game against the Pittsburgh Pirates in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, center, is is congratulated by teammates after hitting a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, center, is is congratulated by teammates after hitting a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, center, is mobbed by teammates after hitting a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, center, is mobbed by teammates after hitting a walkoff single off Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, right, reacts after hitting a walkoff single off of Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

Pittsburgh Pirates' Nick Gonzales, right, reacts after hitting a walkoff single off of Philadelphia Phillies relief pitcher José Alvarado during the ninth inning of a baseball game in Pittsburgh, Friday, July 19, 2024. (AP Photo/Justin Berl)

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