Skip to Content Facebook Feature Image

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience to audience

China

China

China

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience to audience

2024-08-04 12:32 Last Updated At:16:27

China Media Group's (CMG) broadcasting of the Paris 2024 Olympic Games, powered by advanced technologies including 8K ultra-high definition (UHD), is bringing an immersive audiovisual experience to viewers around the world.

On Friday, the 8K public signals of the Games' track and field competitions were transmitted via CMG's 8K UHD broadcast vans, or the "Chinese red" broadcast vans, marking a milestone in the Chinese state broadcaster's technical development.

It is also the first time for the vans to produce 8K public signals for the Summer Olympics.

"CMG has attached great importance to the Olympic coverage, and sent its best 8K broadcast van to Paris. We are a team of 40 members, and most of them have taken part in signal production for previous Olympic Games and have rich experience," said Liu Xiaojun, director of CMG's 8K UHD public signal production team.

The CMG technical team in Paris is committed to presenting the innovative technological achievements independently developed by CMG, such as 4K/8K UHD, AI, Audio Vivid, XR and VR, among others in television broadcasting during the Games.

"I'm proud of our 8K broadcasting service this time with our own vans transported by sea to Paris. I participated in the previous two Olympic Games, using foreign equipment. This time we are using our self-developed CMG broadcast vans, with everything, such as the van shell, the core dispatch system and control system, self-developed," said Kang Minjie, a 8K system engineer.

CMG President Shen Haixiong said that the operation of the broadcast vans not only represents another breakthrough for CMG and even Chinese media organizations in broadcasting and reporting the Olympics, but also signifies that China's core telecommunication technologies have reached a world-leading level.

"The Olympics are the stage for excellence for sports, but also they are the stage for excellence in broadcasting and technology. So we're very, very exciting to be partnering with Chinese Media Group, with the CMG in delivering images of the Games in the highest possible standard of the existing technology today, which is 8K. And I'm really excited that the greatest athletes of the world in these fantastic venues here in Paris will really be showcased in China in the best possible way," said Yiannis Exarchos, Olympic Broadcasting Services CEO.

CMG's six live broadcast vans will also provide global audience with 8K UHD signals of the Olympic closing ceremony.

As a leading broadcaster and the international media organization with the most broadcasting rights for the Paris Olympic Games, CMG is set to orchestrate its largest-scale Olympic Games coverage to date.

The Paris Olympic Games runs from July 26 to August 11, followed by the Paralympics from August 28 to September 8.

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience to audience

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience to audience

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience audience

CMG's 8K UHD broadcasting of Paris Olympics brings immersive audiovisual experience audience

The United Nations needs deep reforms to become more focused on people and better respond to today's global challenges, former UN Under-Secretary-General Erik Solheim said on the sidelines of the 2026 Global Governance Forum in Xiong'an, north China's Hebei Province.

Hosted by the Chinese People's Institute of Foreign Affairs, the three-day forum opened on Friday in Xiong'an New Area under the theme "Rebuilding Confidence and Cooperation: Reforming and Improving Global Governance in a Transforming World," with discussions centered on multilateral cooperation, artificial intelligence and sustainable development.

In an interview with China Global Television Network (CGTN), Solheim echoed Chinese Foreign Minister Wang Yi's remarks on multilateralism at the forum, saying that solidarity among countries is the only way to address shared challenges.

"You have huge international challenges: peace in Ukraine, Gaza, Sudan, other places, protecting the planet against destruction and climate change and bringing everyone out of poverty, and these are huge global challenges. We cannot solve them -- one country by itself. We need to find a common solution. If we work together, we are stronger. It's nothing like a zero-sum game. All the big issues of our time, we can win together or lose together," he said.

Stronger multilateral cooperation and a reformed UN are essential to tackling those challenges, Solheim added.

"I think that's absolutely critical, because all big challenges of our time need answers to come from China, from the United States, but also from India, Europe or Africa -- all the rest of the world together. We can resolve these issues. There's nothing we cannot achieve if we work together. However, the United Nations, which is at the core of the multilateral system, needs deep reforms. We need a new leadership; we need a new Security Council composition. And we need a different culture in the UN much more focused on the people out there, much less focused on bureaucracy and process. It's not like there will be peace tomorrow, it is not that simple, but unless you make a concerted effort, you will never get there," he said.

Solheim also hailed the way Xiong'an has been planned and built, saying its scientific approach has produced a smart, digital and livable city from which others can learn.

"What makes Xiong'an different from any other city in the world is that [it was] a planned city from the very beginning. All other great cities in the world where there is Xi'an and Beijing in China, or Mumbai in India, or Paris in Europe, they have grown organically over a long time. Xiong'an is a planned city and that has made it probably the smartest city in the world, most digital city in the world, with a fantastic underground network of canals which can solve problems for people, all that has been taken care of in the planning process in Xiong'an. While of course other cities cannot just take a blueprint from Xiong'an because they already exist, they can learn from this planning so that all other cities are better planned than they are at the moment, because without a plan, we cannot make a people-friendly city," he said.

Former UN official urges deep reforms to help world body meet today's challenges

Former UN official urges deep reforms to help world body meet today's challenges

Recommended Articles