The Chinese mainland's box office revenue for the just concluded Mid-Autumn Festival holiday period reached 389 million yuan (around 54.8 million U.S. dollars), according to the China Film Administration.
The holiday, spanning from Sunday to Tuesday, attracted 9.57 million moviegoers, with domestic films earning 332 million yuan, accounting for 85.35 percent of the total revenue.
Drama film "Stand by Me" topped this year's Mid-Autumn Festival holiday ticket sales chart with 123 million yuan.
Comedy "A Frozen Rage" that debuted on Sept. 15 came in second with nearly 50 million yuan, followed by the drama film "Like a Rolling Stone" that garnered 36.2 million yuan.
Other notable performances included "Enjoy Yourself" with over 27.8 million yuan, and the crime film "Go for Broke", which pocketed almost 19.7 million yuan.
The Mid-Autumn Festival is a traditional Chinese festival celebrated on the night when the moon reaches its fullest and brightest on the 15th day of the eighth month in the lunar calendar.
China's Mid-Autumn holiday box office reaches 389 million yuan
China's movie industry is increasingly deriving its earnings from broader consumer economy.
Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.
Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.
Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.
Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.
"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.
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