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Film IP fuels expansion of consumer market

China

China

China

Film IP fuels expansion of consumer market

2026-01-12 14:43 Last Updated At:01-13 00:47

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

United Nations (UN) Secretary-General Antonio Guterres on Thursday reiterated his call for the United States and Israel to stop the war against Iran, and for Iran to stop attacking its neighbors.

Noting that the impacts of the conflict are being felt everywhere, Guterres warned that the world is on the edge of a wider war that would engulf the whole Middle East with dramatic impacts around the globe.

The secretary-general said that "the Middle East crisis has lurched into its second month", and warned that the scale of devastation, indiscriminate attacks, and targeting of civilians and civilian infrastructure are all growing.

"My message is clear. To the United States and Israel, it is high time to stop the war that is inflicting immense human suffering and already triggering devastating economic consequences. To Iran, to stop attacking their neighbors. The Security Council has condemned these attacks and reaffirmed the need to respect navigational rights and freedoms along critical maritime routes, including the Strait of Hormuz. Conflicts do not end on their own. They end when leaders choose dialog over destruction. That choice still exists, and it must be made now," he said.

Guterres said diplomatic efforts are underway to find a peaceful path forward, which "deserve the space and support to succeed -- anchored firmly in international law, including the UN Charter".

UN chief renews call for U.S., Israel to stop war against Iran

UN chief renews call for U.S., Israel to stop war against Iran

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