SHANGHAI, Sept. 30, 2024 /PRNewswire/ -- On September 29, 2024, the Oriental Pearl Tower, a defining feature of Shanghai's skyline, marked a significant achievement by welcoming its 100 millionth visitor. The milestone not only highlights the enduring popularity of the landmark but also underscores Shanghai's prominence as a leading destination on the international tourism map. The lucky visitor, Peter Baur from Germany, received a commemorative certificate from Deputy Mayor Liu Duo and a miniature replica of the tower from Deputy Director Fang Shizhong of the Publicity Department of Shanghai Municipal Committee of CPC. During an interview, Baur said he is a math and physics teacher at a German high school. After retiring this year, he and his wife came to China for a trip. He shared his deep gratitude for the recognition and his admiration for Shanghai's panoramic views and diverse mementos, promising to revisit. As the tower steps into a new era, it is dedicated to creating diverse tourism experiences, ensuring every visitor's experience exceeds expectations and offers exceptional hospitality. Furthermore, the celebration of its 30th anniversary will continue with a line-up of events and activities designed to surprise and delight.
The 'SHANGHAI' pop-up installation, an initiative by the Shanghai Municipal Administration of Culture and Tourism, has captured the imagination of visitors with its remarkable creativity and aesthetic brilliance. The installation, designed by artist Tore Claesson, features a dynamic blend of vibrant colors and geometric shapes that symbolize Shanghai's leadership in technology and business through upward-pointing triangles and the significance of the Huangpu River through an S-shaped curve. This artistic endeavor effectively captures the essence of Shanghai's vibrant and diverse urban culture. In recognition of Claesson's significant contributions, Zhong Xiaomin, director of the Shanghai Municipal Administration of Culture and Tourism, presented him with gifts that are quintessentially Shanghai. Anticipated to attract numerous visitors for photo opportunities, the installation is set to become a key element of Shanghai's international branding efforts.
The recent event highlighted Shanghai's urban allure and reinforced its ambition to be the premier destination for inbound tourism in China. Shanghai has welcomed over 3 million international visitors in just the first half of the year, demonstrating a staggering 140% growth compared to the previous year. To maintain this momentum, Shanghai has created over 120 curated travel itineraries and enhanced services, making visits to the city more appealing to international travelers.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
'SHANGHAI' Installation Unveiled as Oriental Pearl Tower Greets 100 Millionth Visitor
SHANGHAI, Jan. 15, 2026 /PRNewswire/ -- HOTELEX Shanghai 2026 will take place from 30th March to 2nd April 2026, offering global hospitality and foodservice suppliers a direct gateway to China and the wider Asian market. Building on the record-breaking success of the 2025 edition, the exhibition will return with expanded scale, stronger international buyer engagement, and enhanced commercial value. With over 3,500 exhibitors, 12,000 overseas buyers, and a fully integrated industry ecosystem, HOTELEX Shanghai 2026 provides a high-impact platform for sourcing, partnerships, and long-term market expansion.
HOTELEX Shanghai 2025 welcomed a record 284,581 professional visitors, including a 34.2% increase in international buyers. Exhibitors reported a 37% rise in qualified leads and a 23% increase in on-site transactions, demonstrating the exhibition's effectiveness as a high-performance sourcing and business platform. Building on this success, the 34ᵗʰ edition in 2026 will offer expanded exhibition space, deeper international participation, and increased opportunities for global decision-makers, distributors, and strategic partners.
Covering 400,000 square meters, the exhibition will host more than 3,500 leading domestic and international suppliers across key sectors including Kitchen Equipment, Coffee & Tea, Catering Ingredients, Beverages, and Baking Supplies. This fully integrated ecosystem supports end-to-end sourcing, innovation, and cross-border collaboration.
HOTELEX's competitive advantage lies in its comprehensive industry coverage. By integrating resources across hospitality, catering, cultural tourism, retail, logistics, and health sectors, the exhibition drives value-chain synergies and reflects the evolving structure of the modern hospitality economy. Its distinctive "tourism–catering–hotel joint exhibition" model offers a holistic showcase spanning food, accommodation, travel, shopping, and leisure.
Leveraging a shared pool of over 100,000 professional buyers from HOTELEX and FHC, exhibitors gain extended brand exposure through official digital platforms and global social media channels including LinkedIn, YouTube, Facebook, and TikTok, as well as partnerships with authoritative industry media. Booths are limited – reserve yours early to secure prime exhibition space and maximize business opportunities. Positioned as a strategic gateway, HOTELEX Shanghai 2026 empowers global companies to grow their presence in China and accelerate expansion across Asia's hospitality and foodservice markets.
Pre-registration: https://www.hotelex.cn/en/shanghai
Contact Us：
Booth Inquiry:
Jason Jin
Tel: +86 21 3339 2197
Junyan.Jin@imsinoexpo.com
Media & Visitor Consulting:
Lizzy Chen
Tel: +86 21 3339 2566
Lizzy.chen@imsinoexpo.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Maximize Your Business Growth in Asia's Hospitality & Foodservice Market at HOTELEX 2026
