Making Application Development with AI Inference More Accessible
AUSTIN, Texas, Oct. 9, 2024 /PRNewswire/ -- Embedded World -- At an industry event in Austin today, Thundercomm announces RUBIK Pi, the first Pi built on Qualcomm® SoC platforms for developers. RUBIK Pi is an innovative tool that aims to lower the barriers application development with AI inference, allowing developers to access high-performance, easy-to-deploy AI R&D tools
The Pi product is a must-have for electronics enthusiasts and developers. It can be seen as a microcomputer, integrating a processor, memory, storage, and various interfaces on a credit card-sized board. Thundercomm, a world-leading IoT product and solution provider, building on its expertise in ICT technologies and developer workflows, launched RUBIK Pi, aiming to create the most user-friendly AI R&D tools.
RUBIK Pi utilizes the Qualcomm® QCS6490 processor, delivering 12.5 TOPS of AI inference performance and support for a 1.8 billion-parameter LLM. With Qualcomm® AI Hub, developers can explore cutting-edge tools that allow developer to download pre-optimized AI models or optimize their custom model to get the best performance from the SoC
RUBIK Pi supports Qualcomm® Linux®, Android, and Windows, ensuring broad operating system compatibility. It also features upward compatibility with Thundercomm's C8550 SOM and downward compatibility with the C5430P SOM, providing robust scalability for developers.
"We're excited to see Thundercomm launch RUBIK Pi. It's the first Pi product built on the Qualcomm® SoC platform, supporting Qualcomm® Linux® and Android, Windows, and Ubuntu," said Manvinder Singh, VP, Product Management, Partner Solutions, Developer Experience, Industrial and Embedded IoT, Qualcomm Technologies, Inc. "It has a rich set of IO interfaces and delivers unrivaled compute and AI performance to unleash developer creativity. With the support of Qualcomm® Al Hub, developers will be able to quickly deploy optimized AI models on RUBIK Pi."
"RUBIK Pi is a lightweight development board that is not only easy to use and is low cost but also holds significant ESG value. By making AI application development accessible to beginners, it promotes AI education, enhances technological literacy, and fosters social equity," said Pier Zhang, Vice President of Thundercomm.
Preliminary orders of RUBIK Pi will be available at the beginning of November. For more information on RUBIK Pi, please visit the webpage.
About Thundercomm
Thundercomm, headquartered in San Diego, is a joint venture with Qualcomm®. Thundercomm was established to accelerate innovation in the Internet of Things and automotive industry, providing one-stop solutions powered by Qualcomm Technologies. Learn more at www.thundercomm.com
The registered trademark Linux® is used pursuant to a sublicense from the Linux Foundation, the exclusive licensee of Linus Torvalds, owner of the mark on a worldwide basis.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Thundercomm Launches RUBIK Pi on Qualcomm Platforms
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- Global DMS mandates: Europe requires DMS in new vehicles from 2026 while the U.S., China, and Japan actively pursue mandates in the autonomous driving era.
- AI image restoration: Delivers sharp visuals via AI, increasing design freedom and image quality.
- Growth of sensing business: Expands camera/LiDAR/Radar solutions, targeting USD 1.4 billion in sales by 2030.
SEOUL, South Korea, Dec. 29, 2025 /PRNewswire/ -- On December 26, LG Innotek (CEO Moon Hyuksoo) announced its success in developing a 'Next-Generation Under-Display Camera Module(UDC)' installed behind a vehicle's instrument cluster to monitor the driver, with plans to unveil it at CES 2026.
The UDC is a core component of the Driver Monitoring System (DMS), which integrates a camera and software within the vehicle to continuously monitor the driver. Mounted behind the vehicle's instrument cluster display, which serves as the dashboard, the UDC remains invisible to the driver and passengers while sensing and monitoring key status indicators such as drowsiness and attention level while on the road.
DMSs are gaining significant attention as essential safety devices to prevent careless driving, particularly as autonomous driving technologies advance. Europe now mandates DMSs in new vehicles from July 2026 under the General Safety Regulation, while the U.S., China, and Japan are considering similar requirements.
The market is increasingly focusing on cameras as the core component of DMSs. The demand for invisible UDCs is thus surging, driven by the need for sophisticated, refined vehicle interior designs that prioritize seamless aesthetics, particularly in the premium and advanced autonomous vehicle segments. The invisible UDC is gaining popularity by alleviating drivers' psychological discomfort and privacy concerns associated with visible, protruding cameras in DMSs.
Overcoming image quality degradation in DMS cameras, caused by the dashboard display blocking light transmission, has long been a critical industry challenge for under-display technologies. Carmakers have hesitated to adopt UDCs due to such persistent image quality degradation.
To address this challenge, LG Innotek partnered with LG Display—a leader in automotive displays—to launch the joint development of a next-generation UDC in 2024. After about one year of intensive research and development, LG Innotek successfully introduced the industry's first 'Next-Generation UDC', which solves the problem of poor image quality while neatly concealing the camera behind the display.
- AI image restoration: Delivers sharp visuals via AI, improving design freedom and image quality
Existing DMS cameras typically protrude from the dashboard or steering wheel. By remaining visible to the driver, they hinder clean and refined interior designs.
LG Innotek's 'Next-Generation UDC' mounts seamlessly behind the vehicle display panel serving as the dashboard, rendering the camera completely invisible and undetectable. LG Innotek expects this differentiated invisible design to strongly appeal to high-end automakers seeking premium aesthetics.
LG Innotek's 'Next-Generation UDC' also delivers image quality equivalent to that of existing products. It achieves image fidelity of at least 99% compared to unobstructed cameras positioned directly in front of the driver, without display panel interference. It near-perfectly resolves the inevitable image quality degradation caused by mounting a camera behind the display panel.
Clear picture quality stands as a key element of DMS camera performance, requiring the ability to accurately detect the driver's facial expressions, eye blinking, and head movements. However, existing UDCs suffer from views obscured by the display panel, degrading image quality by about 30% compared to standard DMS cameras.
LG Innotek applied its independently developed 'AI image restoration software' to resolve the persistent image quality degradation issue. The company's software perfectly recovers degraded image quality using algorithms such as deblur (converting fuzzy images to clear ones) and denoise (removing noise captured during imaging). Carmakers are closely watching LG Innotek's 'Next-Generation UDC' for its breakthrough performance.
The company plans to continuously enhance this 'Next-Generation UDC' capabilities. An LG Innotek official stated, "Going forward, the 'Next-Generation UDC' will recognize colors and passengers as well as the driver, enabling customized conveniences such as seat adjustment and interior temperature setting."
- Growth of sensing business Expands camera/LiDAR/Radar solutions, targeting USD 1.4 billion in sales by 2030
With the development of this 'Next-Generation UDC', LG Innotek has strengthened its lineup of autonomous driving sensing solutions, covering both in-cabin and exterior vehicle monitoring.
The company aims to lead the global market by launching integrated solutions that combine vehicle camera modules, LiDAR, and Radar, leveraging its leadership in smartphone camera modules to establish itself as a 'leading provider of autonomous driving sensing solutions'.
Last year, LG Innotek launched a high-performance heated camera that halves snow and frost removal time as well as an 'RGB-IR in-cabin camera module' that monitors both driver and passengers through a single unit.
In July this year, LG Innotek signed a strategic partnership with Aeva, a leading U.S. LiDAR technology company. In September, it also made an equity investment in Smart Radar System, a Korean firm specializing in 4D imaging radar technology, to secure advanced autonomous driving sensing solutions.
CEO Moon Hyuksoo stated, "LG Innotek aims to grow its vehicle sensing solutions business to USD 1.4 billion in sales by 2030. By continuously delivering innovative components that provide distinguished customer value, we will become a trusted technology partner that realizes our customers' visions."
According to S&P Global, the global in-cabin camera module market is projected to grow from USD 1.8 billion in 2025 to USD 5.1 billion in 2035, at a CAGR of 11%.
- Global DMS mandates: Europe requires DMS in new vehicles from 2026 while the U.S., China, and Japan actively pursue mandates in the autonomous driving era.
- AI image restoration: Delivers sharp visuals via AI, increasing design freedom and image quality.
- Growth of sensing business: Expands camera/LiDAR/Radar solutions, targeting USD 1.4 billion in sales by 2030.
SEOUL, South Korea, Dec. 29, 2025 /PRNewswire/ -- On December 26, LG Innotek (CEO Moon Hyuksoo) announced its success in developing a 'Next-Generation Under-Display Camera Module(UDC)' installed behind a vehicle's instrument cluster to monitor the driver, with plans to unveil it at CES 2026.
The UDC is a core component of the Driver Monitoring System (DMS), which integrates a camera and software within the vehicle to continuously monitor the driver. Mounted behind the vehicle's instrument cluster display, which serves as the dashboard, the UDC remains invisible to the driver and passengers while sensing and monitoring key status indicators such as drowsiness and attention level while on the road.
DMSs are gaining significant attention as essential safety devices to prevent careless driving, particularly as autonomous driving technologies advance. Europe now mandates DMSs in new vehicles from July 2026 under the General Safety Regulation, while the U.S., China, and Japan are considering similar requirements.
The market is increasingly focusing on cameras as the core component of DMSs. The demand for invisible UDCs is thus surging, driven by the need for sophisticated, refined vehicle interior designs that prioritize seamless aesthetics, particularly in the premium and advanced autonomous vehicle segments. The invisible UDC is gaining popularity by alleviating drivers' psychological discomfort and privacy concerns associated with visible, protruding cameras in DMSs.
Overcoming image quality degradation in DMS cameras, caused by the dashboard display blocking light transmission, has long been a critical industry challenge for under-display technologies. Carmakers have hesitated to adopt UDCs due to such persistent image quality degradation.
To address this challenge, LG Innotek partnered with LG Display—a leader in automotive displays—to launch the joint development of a next-generation UDC in 2024. After about one year of intensive research and development, LG Innotek successfully introduced the industry's first 'Next-Generation UDC', which solves the problem of poor image quality while neatly concealing the camera behind the display.
- AI image restoration: Delivers sharp visuals via AI, improving design freedom and image quality
Existing DMS cameras typically protrude from the dashboard or steering wheel. By remaining visible to the driver, they hinder clean and refined interior designs.
LG Innotek's 'Next-Generation UDC' mounts seamlessly behind the vehicle display panel serving as the dashboard, rendering the camera completely invisible and undetectable. LG Innotek expects this differentiated invisible design to strongly appeal to high-end automakers seeking premium aesthetics.
LG Innotek's 'Next-Generation UDC' also delivers image quality equivalent to that of existing products. It achieves image fidelity of at least 99% compared to unobstructed cameras positioned directly in front of the driver, without display panel interference. It near-perfectly resolves the inevitable image quality degradation caused by mounting a camera behind the display panel.
Clear picture quality stands as a key element of DMS camera performance, requiring the ability to accurately detect the driver's facial expressions, eye blinking, and head movements. However, existing UDCs suffer from views obscured by the display panel, degrading image quality by about 30% compared to standard DMS cameras.
LG Innotek applied its independently developed 'AI image restoration software' to resolve the persistent image quality degradation issue. The company's software perfectly recovers degraded image quality using algorithms such as deblur (converting fuzzy images to clear ones) and denoise (removing noise captured during imaging). Carmakers are closely watching LG Innotek's 'Next-Generation UDC' for its breakthrough performance.
The company plans to continuously enhance this 'Next-Generation UDC' capabilities. An LG Innotek official stated, "Going forward, the 'Next-Generation UDC' will recognize colors and passengers as well as the driver, enabling customized conveniences such as seat adjustment and interior temperature setting."
- Growth of sensing business Expands camera/LiDAR/Radar solutions, targeting USD 1.4 billion in sales by 2030
With the development of this 'Next-Generation UDC', LG Innotek has strengthened its lineup of autonomous driving sensing solutions, covering both in-cabin and exterior vehicle monitoring.
The company aims to lead the global market by launching integrated solutions that combine vehicle camera modules, LiDAR, and Radar, leveraging its leadership in smartphone camera modules to establish itself as a 'leading provider of autonomous driving sensing solutions'.
Last year, LG Innotek launched a high-performance heated camera that halves snow and frost removal time as well as an 'RGB-IR in-cabin camera module' that monitors both driver and passengers through a single unit.
In July this year, LG Innotek signed a strategic partnership with Aeva, a leading U.S. LiDAR technology company. In September, it also made an equity investment in Smart Radar System, a Korean firm specializing in 4D imaging radar technology, to secure advanced autonomous driving sensing solutions.
CEO Moon Hyuksoo stated, "LG Innotek aims to grow its vehicle sensing solutions business to USD 1.4 billion in sales by 2030. By continuously delivering innovative components that provide distinguished customer value, we will become a trusted technology partner that realizes our customers' visions."
According to S&P Global, the global in-cabin camera module market is projected to grow from USD 1.8 billion in 2025 to USD 5.1 billion in 2035, at a CAGR of 11%.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"Hidden Behind the Dashboard"… LG Innotek Unveils 'Next-Generation Under-Display Camera' at CES 2026
