Emergency responses triggered as snow hits parts of Xinjiang

Emergency responses were made in the cities of Altay and Hami of northwest China's Xinjiang Uygur Autonomous Region as snow accompanied by drastic temperature drop and strong wind caused disruptions to local transportation and animal husbandry from Friday to Saturday.

Urban transportation had been impacted by sleet in Altay since Friday night. More traffic police were deployed to key road sections to mitigate traffic congestion. Meanwhile personnel and snowplows were sent by local authorities to remove snow in an effort to ensure safe travel for local residents.

Professionals were also sent to herdsmen's homes by local agricultural authorities to check if they had enough stocked hay for their livestock as bad weather prevented them from eating pastures in the open air.

A blue alert was released by local weather service on Sunday, warning residents in Altay of strong winds in the following two days, with parts of the region to see gale up to 89-102 km per hour.

Similar situation was found in Barkol Kazakh Autonomous County, Hami City, where local herdsmen fed their livestock with corns and straws prepared before the drastic temperature dropped.

Hami Meteorological Observatory on Friday released a yellow alert, warning that roads in the city's northern and mountainous regions could see increasing ice in days ahead.

Emergency responses triggered as snow hits parts of Xinjiang

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market