TORONTO, Oct. 24, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on October 19, featuring the beloved Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO's commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada.
As the latest of MINISO's beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city's busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store.
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Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Notably, MINISO's Harry Potter collection is making its Canada debut in the Eaton Centre store, bringing the joy and magic of the Harry Potter films to life across a huge range of categories. The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans globally. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories.
To celebrate the store's opening, MINISO organized a series of events, including music from a live DJ, a ribbon-cutting ceremony, and promotions like special giveaways and exclusive discounts to help attendees immerse themselves in the joyful moment. Additionally, consumers spontaneously came dressed in costumes of their favorite IP characters, adding to the party atmosphere and bringing the experience to life at Eaton Centre.
This new store marks a significant milestone in MINISO's expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.
About MINISO
MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
