Innovation hub showcases partner-enabled IoT use cases with Yamaha Marine, Sony Electronics, Noodoe and LOGISTEED Solutions America in Las Vegas.
PLANO, Texas, Jan. 2, 2026 /PRNewswire/ -- KDDI Spherience, the IoT Center of Excellence within global telecommunications leader KDDI Corporation, today announced it will exhibit for the first time at CES® 2026 in Las Vegas.
As KDDI's dedicated IoT innovation hub, Spherience will demonstrate how it enables partners to bring "a multitude of use cases" to life on next-generation global connectivity – spanning devices, vehicles, infrastructure and cloud services.
"At CES 2026 we're showing how global, high-quality connectivity becomes a real business advantage when combined with the right partners and platforms," said Björn Qvarsell, Head of Product Portfolio at KDDI Spherience. "Spherience exists to help our partners build, launch and scale IoT services globally – faster, more reliably and with less complexity."
Partner-Enabled IoT Across a Multitude of Use Cases
At CES 2026, Spherience will highlight real and conceptual use cases built together with four key ecosystem partners: Yamaha Marine, Sony Electronics, Noodoe, and LOGISTEED Solutions America.
Yamaha Marine
Yamaha's U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter® Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.
Based in Newport, Rhode Island, Siren Marine is an industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company's vision is to transform the modern boating experience and lead the way to a fully-connected marine industry through innovative IoT Connected Boat® technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats' battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before. Siren Marine is a subsidiary of Yamaha Marine Systems Company, Inc. (YMSC), a subsidiary of Yamaha Motor Corporation, U.S.A.
Sony Electronics
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.
Noodoe
Noodoe is an EV charging and energy management company whose integrated platform brings EV charging, energy storage, solar and AI together on a single dashboard. Its cloud-based software delivers predictive automation to reduce energy costs, improve uptime and optimize charging across commercial, fleet, multifamily and public parking sites.
LOGISTEED Solutions America
LOGISTEED Solutions America, Ltd. is a provider offering warehouse management solutions with multimodal freight forwarding, ocean and air freight transport, contract logistics, customs brokerage and smart logistics solutions for complex, global supply chains.
About KDDI Spherience
KDDI Spherience is the IoT Center of Excellence within KDDI Corporation, focused on accelerating partner and enterprise innovation using global IoT connectivity and cloud infrastructure. Spherience brings together connectivity, platforms and ecosystem partners to design, test and scale IoT services across industries and regions.
KDDI Spherience at CES 2026: Las Vegas Convention Center, North Hall, Stand #11063
Media Contact
KDDI Spherience – Global Communications
Web: www.spherience.io
Email: info@spherience.io
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KDDI Spherience to Make Inaugural CES® 2026 Appearance as KDDI's Global IoT Center of Excellence
The Freestyle+ combines compact portability, enhanced brightness and AI-powered screen optimization—bringing streaming, gaming and flexible viewing to more places and moments.
SEOUL, South Korea, Jan. 2, 2026 /PRNewswire/ -- Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.
Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features—allowing users to enjoy content more freely, with minimal setup or adjustment.
"The Freestyle+ reflects Samsung's vision to create displays that adapt naturally to how people live and move between spaces," said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are."
Smarter AI That Lets You Point and Play Instantly
At the core of The Freestyle+ is AI OptiScreen, Samsung's AI-powered screen optimization technology that automatically adjusts the picture to different spaces—so users can simply point, place and start watching.
AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:
- 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
- Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
- Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
- Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing
This intelligent viewing experience is further supported by Vision AI Companion, Samsung's personalized AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.
Light to Carry, Designed for Everyday Viewing
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.
Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is "right" for projection. Its 180-degree rotating design supports projection at virtually any angle—including walls, floors and ceilings—without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.
On-the-Go Entertainment with Immersive Sound
Designed for moments beyond the living room, The Freestyle+ brings entertainment with you—without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.
For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.
Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Samsung Unveils The Freestyle+ Ahead of CES 2026, Showcasing a Smarter AI Portable Screen
