Infobip and Singtel Partner to Advance Customer Engagement for Singapore Businesses with Rich Communication Services

SINGAPORE, Oct. 25, 2024 /PRNewswire/ -- Businesses in Singapore can now deliver next-generation customer experiences through rich, interactive messaging, thanks to a new partnership between global cloud communications platform Infobip and Asia's leading communications technology group, Singtel. Rich Communication Services (RCS) marks a significant step forward in business messaging, empowering companies to transform ordinary mobile messages into interactive brand experiences that drive deeper customer engagement and boost conversions.

RCS is an evolution from SMS that delivers the advanced capabilities of over-the-top (OTT) messaging apps. This next-generation technology allows businesses in industries such as banking and finance, gaming, retail, and ecommerce to engage with customers in entirely new ways, offering:

• Enhanced engagement: RCS empowers businesses to send rich media messages, including images, videos, and carousels, creating a more captivating and interactive experience for customers. Branded messaging options further enhance trust and recognition, fostering stronger customer relationships.
• Seamless interactivity: RCS facilitates two-way communication, allowing customers to respond directly within messages or perform actions like booking appointments or making purchases without leaving the messaging interface. This streamlined approach enhances convenience and satisfaction.

As an experienced communication platform provider, Infobip works closely with telecoms globally to provide RCS to businesses, as it had already done successfully across Europe and Latin America. Leveraging this experience and expertise, businesses in Singapore can confidently roll out RCS services and capitalize on these benefits.  

"Companies want to better engage their customers in more interactive ways, especially on their mobile devices. RCS provides customers with more personalized communication that will help businesses build stronger relationships and drive business results. We look forward to empowering organizations with this capability to help them build brand affinity with their customers." said Terence Lai Tuck Leong, VP of Digitalisation, Products and Partnerships, Singtel Singapore

"The introduction of RCS messaging marks a significant step for customer engagement in Singapore as businesses aim to elevate their communications to meet evolving consumer expectations. Singtel's deep understanding of the Singaporean market, combined with Infobip's global experience and expertise in RCS, will empower local businesses to connect with customers securely through rich, branded two-way conversations," said Lim Jiun Kei, Head of Operator Partnership Region at Infobip.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrantâ„¢ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrantâ„¢ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Infobip and Singtel Partner to Advance Customer Engagement for Singapore Businesses with Rich Communication Services

Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.

MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.

Products:

• Cinch Backpack – Year of the Horse Edition
• Cinch Mini Messenger – Year of the Horse Edition
• Cinch Pocket – Year of the Horse Edition
• Cinch Pouch – Year of the Horse Edition
• New Year Horse Charm
• New Year Owl Charm

Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."

This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.

Cinch Backpack – Year of the Horse Edition

• RRP US$125.

Cinch Mini Messenger – Year of the Horse Edition

• RRP US$79.

Cinch Pocket – Year of the Horse Edition

• RRP US$25.

Cinch Pouch – Year of the Horse Edition

• RRP US$25.

New Year Horse Charm and New Year Owl Charm

• RRP US$35 each.
• Available as a free gift with eligible purchases.

Now available at bellroy.com and selected retailers.
Product images available here.

Apple-exclusive collection

In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.

Laptop Caddy 14" – Special Edition

• RRP US$79.

Travel Organizer  – Special Edition

• RRP US$59.

Cinch Messenger  – Special Edition

• RRP US$99.

Now available at apple.com and in select stores.
Product images available here.

About Bellroy

Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.

Social Media:

Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Bellroy Releases Year of the Horse Capsule Collection