VEVOR launches rebrand, eyeing global growth in home improvement sector

NEW YORK, Oct. 30, 2024 /PRNewswire/ -- Home improvement retailer VEVOR has launched a full rebrand of the company's visual identity and messaging to better reflect its status as one of the fastest growing global home improvement brands.

The rebrand features a new logo that revolves around a house-shaped outline, a new orange color scheme, and a new tag line "Affordable. Reliable. Home Improvement."

VEVOR was founded in 2007 first selling tools and hardware on eBay. The company later expanded to a range of online sales channels including Amazon in 2013 and its own online marketplace vevor.com in 2020. VEVOR products are also sold on online marketplaces of Walmart, Home Depot, and more.

While VEVOR has always focused on providing affordable products for customers to tackle basic home improvement projects, the company started out specializing in tools and hardware. VEVOR now offers over 40,000 products for needs inside the home, in the garden, in the garage, and more.

"VEVOR saw early success selling primarily tools and hardware, but in recent years we have significantly expanded our offerings to a growing catalogue of affordable and reliable home improvement products," noted Branding Director Leon Li. "This new branding better reflects VEVOR as a leading home improvement brand, positioning us for sustained growth beyond limitations of the tools and hardware industry."

VEVOR also upgraded its signature orange color to a hue with more vigor and vibrancy, 

"Orange is synonymous with home improvement," continued Leon Li, "and VEVOR has also made a more youthful orange the primary color of our VEVOR identity."

VEVOR is widely available across markets in North America, Europe, and Asia with sales expected to reach $2.7 billion in 2024, but to maintain its rapid growth the company needs to expand beyond the limited market of just tools and hardware. Consumer awareness of VEVOR is also fragmented and inconsistent, hindering a stronger unified brand identity. These are the issues driving the VEVOR rebrand.

VEVOR is also embarking on a range of marketing initiatives to drive up awareness tied to the new brand, especially through social media campaigns. VEVOR also recently announced plans to open its first retail stores in 2025 in the US.

VEVOR is a rising challenger in the highly competitive home improvement industry that is booming in North America with an average 6% annual growth rate and is expected to be valued at $981 billion by 2032. Amidst this competition, VEVOR has amassed over 10 million customers and sees customer satisfaction rates at over 90%. As both slowing global economic growth and rising inflation are impacting consumer spending habits, VEVOR is positioned for continued strong growth by offering more affordable product options.

"We are one of the younger players in the global home improvement industry," continued Leon Li, "but we are quickly moving up the ranks and our vision is to become a leading global home improvement brand. We have the products, services, sales channels, strong customer base, and now added this beautiful new rebrand as the last big missing piece to launch the global growth we envision for our affordable and reliable home improvement business." 

Following the launch of VEVOR's new brand, the company is planning to host a co-branded event with TikTok from late October through Black Friday. Consumers will gain a better understanding of VEVOR's new positioning through brand films, influencer videos, and live streaming. Additionally, there will be extra savings available on top of its already low everyday prices.

For more information about VEVOR, please visit vevor.com.

About VEVOR

Founded in 2007, VEVOR is a home improvement brand providing consumers around the globe with affordable and reliable products. VEVOR is committed to passing as much savings as possible to consumers by understanding their real needs and leveraging its expertise in both product development and production.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

VEVOR launches rebrand, eyeing global growth in home improvement sector

VEVOR launches rebrand, eyeing global growth in home improvement sector

Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.

MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.

Products:

• Cinch Backpack – Year of the Horse Edition
• Cinch Mini Messenger – Year of the Horse Edition
• Cinch Pocket – Year of the Horse Edition
• Cinch Pouch – Year of the Horse Edition
• New Year Horse Charm
• New Year Owl Charm

Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."

This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.

Cinch Backpack – Year of the Horse Edition

• RRP US$125.

Cinch Mini Messenger – Year of the Horse Edition

• RRP US$79.

Cinch Pocket – Year of the Horse Edition

• RRP US$25.

Cinch Pouch – Year of the Horse Edition

• RRP US$25.

New Year Horse Charm and New Year Owl Charm

• RRP US$35 each.
• Available as a free gift with eligible purchases.

Now available at bellroy.com and selected retailers.
Product images available here.

Apple-exclusive collection

In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.

Laptop Caddy 14" – Special Edition

• RRP US$79.

Travel Organizer  – Special Edition

• RRP US$59.

Cinch Messenger  – Special Edition

• RRP US$99.

Now available at apple.com and in select stores.
Product images available here.

About Bellroy

Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.

Social Media:

Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Bellroy Releases Year of the Horse Capsule Collection