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China's apple embraces digital transformation amid harvest season

China

China

China

China's apple embraces digital transformation amid harvest season

2024-11-03 18:25 Last Updated At:18:57

Qixia, a major apple-producing region in east China, is embracing a digital transformation expected to bring about higher overall benefits as its apple harvest season begins this year.

As the "apple capital of China," the county-level city in Shandong Province has more than 130 years of history of apple cultivation, with an area of over 60,000 hectares of apple planting and an annual output of more than 2 million tons.

But now, traditional farming methods are being merged with intelligent digital farming technologies.

Growers at an apple orchard are picking the ripe apples with a "personal farming assistant" in pocket providing tailored growing advice.

"Through this large screen, we can clearly see the growth of the apple trees and the platform will inform the farmers about the apple tree's growth status for precise picking," said Li Guoyong, head of a local supply and marketing cooperatives.

The transformation is visible at the local cooperatives' control center, where wall-mounted screens display real-time data from thousands of trees.

And the system goes beyond simple monitoring. Farmers receive precise picking schedules, automated irrigation controls, and customized fertilizer recommendations based on soil testing.

"On the smart platform, we can get a tailored planting program for ourselves so that we can save time and effort to avoid detours. The result is very positive," said Cheng Xianshi, an apple grower.

Qixia apples are seeking new breakthroughs in industrial transformation and upgrade by promoting on e-commerce platforms and improving cold chain and logistics services.

All orchards spanning 2,667 hectares in Qixia have been equipped with digital management devices so far, with the overall efficiency from apples preliminarily estimated to increase by eight percent.

China's apple embraces digital transformation amid harvest season

China's apple embraces digital transformation amid harvest season

BMW AG Chairman Oliver Zipse said the automaker will debut its first Neue Klasse model designed specifically for China at the Beijing Auto Show, showcasing a new fusion of German engineering and Chinese digital innovation.

Ties between the two sides are in the spotlight this week as German Chancellor Friedrich Merz arrived in China on Wednesday for a two-day official visit, his first since taking office last May. Zipse is among senior executives from around 30 leading German companies accompanying the chancellor on the trip.

"It is the most Chinese car we've ever built, tailored specifically to the needs and wishes of our Chinese customers," said Zipse in an exclusive interview with China Global Television Network (CGTN) on Tuesday.

Zipse stressed that the car's innovations stem directly from BMW's deep partnerships with Chinese tech leaders.

"It features many innovations from our partnerships with leading Chinese players as, for example, battery cells come from CATL, autonomous driving stack is jointly developed with Momenta, and the large language model for the BMW Intelligent Personal Assistant is the result of our longstanding partnership with Alibaba," he said.

He presented these partnerships as a blueprint for the future of the global auto industry.

"These features are a perfect example of cross-border collaboration, joint pioneering spirit and mutual openness," Zipse said.

The 2026 Beijing Auto Show is scheduled to be held in Beijing from April 24 to May 3.

BMW to unveil China-tailored Neue Klasse at Beijing Auto Show

BMW to unveil China-tailored Neue Klasse at Beijing Auto Show

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