GENEVA, Nov. 4, 2024 /PRNewswire/ -- Swiss private banking group CBH Compagnie Bancaire Helvétique SA announces the appointment of Enid Yip as the new CEO of its subsidiary CBH Asia. Mrs Yip will also lead the Asia Regional Committee. Based in Hong Kong, CBH Asia is a key part of the Group's strategic commitment to expand its presence in the region.
Concurrently, Patrick Wong, who has overseen the Asia business since 2017, has been appointed Deputy Chief Executive Officer. Mr Wong will continue to manage Operations, Regulatory and Compliance, and IT, while Mrs Yip will focus on enhancing the firm's client offering and driving business development in line with the Group's long-term strategy for Asia. With its entrepreneurial approach and exclusive and bespoke investment offering, CBH Asia offers compelling advantages to clients and relationship managers in the region.
A seasoned executive, Mrs Yip brings over 25 years of experience in successfully growing wealth management institutions in Asia. Most recently she was with LGT. Prior to that, she was a Member of the Board at Bank J. Safra Sarasin, having previously served as their Chief Executive Officer, Asia, overseeing the bank's expansion in the region. Earlier in her career, Mrs Yip held various senior positions in the private banking industry.
Simon Benhamou, CBH Bank Chief Executive Officer said: "We are delighted to welcome someone of Enid's calibre to lead CBH Asia. Her extensive experience and strong leadership will be instrumental in furthering our growth in key Asian markets. Our people are our greatest asset and with Enid's strong commitment to our core values of entrepreneurship and teamwork, we are confident that she will further strengthen CBH Asia's success. We extend our best wishes to Enid on her appointment."
Mrs Yip said: "I am delighted to be joining a Group that fosters an environment where we can achieve great results by pursuing excellence with creativity. I am determined to expand CBH's footprint in the region, building on our established expertise and maintaining our long-term vision of adding value for both clients and stakeholders."
About CBH | Compagnie Bancaire Helvétique
CBH Compagnie Bancaire Helvétique is a family-owned Swiss banking group founded in 1975. Headquartered in Geneva, the Group currently counts close to 309 professionals in 10 locations around the world. As of December 31st, 2023 client assets totaled CHF 14.3 billion and the Group's Tier 1 ratio was 43%, placing it among the best capitalized banks in Switzerland compared to its peers.
CBH Group provides wealth management services to private and institutional clients, as well as several complementary business lines, including family office solutions, asset services & structuring, exclusive private markets expertise, and bespoke daily banking and card solutions.
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CBH appoints Enid Yip as CEO of CBH Asia
SEOUL, South Korea, March 12, 2026 /PRNewswire/ -- Wincube Marketing ("Wincube"), South Korea's leading digital gifting company and exclusive operator of gift shops for KakaoTalk, Naver BAND, and LINE, today announced the launch of Giftronaut — its redesigned and expanded global platform for corporate digital gifting. The platform was previously known as Toasty Card. The name Giftronaut blends 'Gift' and 'Astronaut,' symbolizing the team's mission to make rewarding people simple, secure, and truly global. Like an astronaut venturing beyond boundaries, Giftronaut represents a commitment to building a borderless rewards ecosystem.
The rebrand to Giftronaut marks a strategic shift for Wincube: from a digital gift card distribution platform into a full-service global solution built for the way modern companies reward people across borders. As remote and distributed workforces become the norm, organizations are under growing pressure to deliver recognition that is timely, personal, and frictionless — no matter where recipients are located.
A Platform Built for Scale and Simplicity
Giftronaut provides a self-serve portal that lets companies manage the full lifecycle of digital gifting in one place — from ordering and distribution to delivery tracking, resending undelivered cards, and customizing rewards with company branding, logos, and personalized messaging. The platform is designed so that HR, marketing, research, and operations teams can run large-scale reward and incentive programs without dedicated technical resources — whether for employee recognition, survey and market research incentives, or customer loyalty campaigns.
At the center of the platform is the Choice Card, which gives recipients the freedom to select from more than 30,000 products across a wide range of global brands and categories. Rather than receiving a single predetermined gift card, recipients choose rewards that match their own preferences — an approach that consistently drives higher satisfaction and engagement across recognition, incentive, and loyalty programs.
Through partnerships with leading global gift card providers, Giftronaut gives companies access to a broad catalog of reward options spanning more than 90 countries, making it straightforward to run unified programs across international teams.
From South Korea's Digital Gifting Pioneer to a Global Platform
Wincube has been at the forefront of digital gift card commerce in South Korea since its founding, building the infrastructure behind some of the country's most widely used gifting experiences. As the exclusive gift shop operator for KakaoTalk, Naver BAND, and LINE — messaging platforms with a combined user base of hundreds of millions — Wincube brings deep operational expertise to the table.
The launch of Giftronaut extends that proven operational expertise to the global corporate market. The new brand and platform reflect a company that has outgrown its original scope and is now positioned to serve multinational organizations looking for a reliable, flexible way to manage digital rewards at scale.
"The way companies recognize and reward people is changing fast," said Sungpil Kim, CEO of Wincube Marketing. "A gift card sent to an employee in Seoul should be just as easy to deliver as one sent to New York or Vancouver. With Giftronaut, we're giving companies a single platform to do exactly that — reward anyone, anywhere, with something they actually want."
About Giftronaut
Giftronaut is a global platform for corporate digital gifting, rewards, and incentives. Through a self-serve portal, companies can order, distribute, track, and manage digital gift cards for employee recognition, market research incentives, and customer loyalty programs — all in one place. Its signature Choice Card gives recipients the freedom to choose from more than 30,000 products across a wide range of global brands and categories. Giftronaut is built by Wincube, South Korea's leading digital gifting company and exclusive gift shop operator for KakaoTalk, Naver BAND, and LINE. For more information, visit giftronaut.com.
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Wincube Launches Giftronaut (formerly Toasty Card) to Simplify How Companies Reward People Worldwide
