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Chinese movies hits big screens in Brazil as Film Festival opens in Rio

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Chinese movies hits big screens in Brazil as Film Festival opens in Rio

2024-11-06 22:37 Last Updated At:23:07

The 2024 China Film Festival in Brazil opened in Rio de Janeiro on Monday, with audiences treated to a selection of Chinese cinematic releases and new film-making cooperation agreements being signed.

The festival, co-hosted by the China Film Administration, the Chinese Embassy in Brazil, and the Consulate General of China in Rio de Janeiro, and organized by the China Film Archive, is supported by Brazil's Ministry of Culture.

A total of nine recently released Chinese films including the gritty crime thriller "Endless Journey", comedy-drama "YOLO", and action film "Ride On" starring Jackie Chan will be screened during the festival.

Mao Yu, executive deputy director general of the China Film Administration, delivered an address at the opening ceremony, noting that this year marks the 50th anniversary of diplomatic ties between China and Brazil.

He highlighted Brazil's role as the guest country at the Beijing International Film Festival back in April, where four outstanding Brazilian films were showcased to Chinese audiences during a Brazilian Film Week, offering a glimpse of Brazil's vibrant culture.

The crime film "Endless Journey" was screened following the opening ceremony. It tells the tale of a disbanded police team, who, after being imprisoned for an accidental death during an interrogation, reunite years later under their former leader to relentlessly pursue the remaining suspect in an unsolved murder case.

Director Dai Mo and lead actor Zhang Yi present to engage with the audience in a special Q and A session after the screening, and say they are amazed to receive such a warm reception.

"I never imagined that a film I performed in would be screened so far away in Latin America. We're thrilled to see how Brazilian audiences respond," said Zhang.

"Film is a fast bridge between cultures. We hope that through these screenings, Brazilians will gain a deeper understanding of China," said Dai.

The opening ceremony also saw the signing of a Memorandum of Understanding (MoU) on film cooperation between the China Film Administration, China Film Archive, and Brazil's Ministry of Culture, aimed at broadening opportunities for filmmakers from both countries.

In recent years, China and Brazil have strengthened their film collaboration, with the two governments signing a co-production agreement in 2017 and a MoU on cooperation signed between the Beijing International Film Festival and the Rio de Janeiro International Film Festival this April.

Chinese movies hits big screens in Brazil as Film Festival opens in Rio

Chinese movies hits big screens in Brazil as Film Festival opens in Rio

As of 19:49 on Monday, China's total box office revenue for the Qingming Festival holiday had surpassed 300 million yuan (about 43.6 million U.S. dollars), according to data from online platforms.

The holiday lineup features animation, family, suspense, and other genres, with "The Super Mario Galaxy Movie", "Project Hail Mary", "It's OK", and "Now I Met Her" leading the tally.

The Qingming Festival is a traditional Chinese holiday that falls on the 15th day after the Spring Equinox, and China's three-day Qingming Festival holiday started on Saturday this year. While it is a time to enjoy the greenery of springtime and to visit the graves of ancestors, the holiday has also become a busy period for cultural and tourism activities in China, including visits to the cinema.

Cinemas in Beijing's Chaoyang District, as one of the first pilot areas for China's "movie plus" initiative, are actively exploring the "ticket stub economy," allowing moviegoers to present their ticket stubs from cinemas to receive discounts and added services in subsequent consumption scenarios.

In Xi'an City, northwest China's Shaanxi Province, the Xi'an Film Studio Experience Center for Arts of Film integrates film history with tourism, immersing visitors in the glory of classic movies.

"The exhibition gave me a systematic understanding of the historical development of Chinese film industry, allowing me to follow the footsteps of films to learn new things. I harvested both happiness and novel knowledge," said Qiu Keyu, a tourist.

The XR cinema in the park immerses visitors in film scenes.

"After putting on the XR device, I felt completely immersed - it was quite exciting," said Liu Bin, a moviegoer.

Qingming holiday box office hits 300 mln yuan

Qingming holiday box office hits 300 mln yuan

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