AEG Global Partnerships Appoints Brenda Cruz as Senior Director of Global Partnerships Out of Home at AEG

LOS ANGELES--(BUSINESS WIRE)--Nov 6, 2024--

AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has appointed Brenda Cruz as Senior Director of Global Partnerships Out of Home (OOH) at AEG. In this role, Cruz will exclusively oversee the OOH sales and advertising strategy for L.A. LIVE - AEG's 4 million-square-foot downtown Los Angeles sports and entertainment district, as well as all other AEG properties with OOH opportunities. Reporting to Nick Baker, Chief Operating Officer of AEG Global Partnerships, Cruz will play a critical role in reimagining the OOH landscape at L.A. LIVE and beyond.

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Cruz will be responsible for creating high-impact marketing campaigns tailored to L.A. LIVE’s dynamic environment, overseeing all OOH sales for the venue’s key inventory, including its LED networks at the iconic Peacock Theater and L.A. LIVE’S JW Marriott Hotel, surrounding freeway marquees, and new digital displays planned for upcoming renovations. In this role, she aims to redefine the potential of OOH advertising at L.A. LIVE, elevating both new and existing brand partners as Los Angeles prepares to host major global events including the Super Bowl, the FIFA World Cup, the LA28 Olympic and Paralympic Games and more over the next four years.

“Brenda’s extensive background and innovative approach to OOH make her an ideal fit for this pivotal role and we’re thrilled to have her join our team and help drive our strategy as we look toward the future,” said Nick Baker, Chief Operating Officer of AEG Global Partnerships. “Her success in leveraging digital and static OOH media for high-profile clients, will be invaluable as we expand upon L.A. LIVE’s OOH capabilities and seize new opportunities for our partners across our entire portfolio.”

With over 14 years in the OOH advertising industry, Cruz launched her career at CBS Outdoor, now OUTFRONT Media, where her outstanding contributions led to her appointment as head of OUTFRONT Media’s Transit Department in 2016. While there, she pioneered the launch of the company’s digital transit shelters in West Hollywood—an industry first in Los Angeles at the time. Under her leadership, this groundbreaking initiative achieved a 50 percent revenue increase within the first two years, underscoring her strategic vision and deep understanding of OOH’s potential.

“Joining AEG Global Partnerships is an exciting opportunity to leverage my experience and passion for OOH in a way that transforms how brands connect with audiences in one of LA’s most iconic entertainment districts,” said Brenda Cruz, Senior Director of Global Partnerships Out of Home (OOH) at AEG. “I’m thrilled to drive this vision forward and make L.A. LIVE a first-choice advertising destination for brands looking to create memorable connections with their audiences.”

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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ABUJA, Nigeria (AP) — The Nigerian army said Sunday it freed 360 people abducted by Boko Haram in southern Borno, in the northeastern part of the country.

The operation, according to the army’s statement, was conducted in the Mandara mountains which form a part of the militant group’s stronghold. It resulted in the release of several people, including children, who had been abducted across different communities in Borno.

Two infants “succumbed to exhaustion" due to the challenging mountainous terrain and the hardship they endured during their prolonged captivity, an army spokesperson, Haruna Sani, said.

“The remaining rescued abductees were successfully evacuated to safe locations for medical care and humanitarian support, marking a major operational success and a significant setback for the terrorist group,” Sani said.

Nigeria faces a complex security crisis, especially in the north where a more than decade-long insurgency and the activities of armed groups that carry out kidnappings for ransom and illegal mining have heightened the country’s security challenges.

Among the most prominent Islamic militant groups are Boko Haram and its breakaway faction, which is affiliated with the Islamic State group and known as Islamic State West Africa Province.

Last month, the West African country said its joint operation with the United States had killed 175 ISWAP fighters.

The insurgency in Nigeria’s northeast has killed thousands of people and displaced millions, according to the United Nations. Analysts say not enough is being done by the government to protect its citizens, despite repeated promises by President Bola Tinubu to curb the crisis.

People protest demanding government to rescue the school children that were recently kidnapped in various part of the country, on the street of Abuja, Nigeria. Thursday, June 4, 2026. (AP Photo/Olamikan Gbemiga)