Joining the China International Import Expo (CIIE) for the seventh consecutive year and promoting its latest green agricultural products and technologies, Japan's Kao Corporation is aiming to expand its presence in China's huge market.
The company has seen new opportunities in China as the country is ramping up the green transition in all areas of economic and social development.
"We want to use the platform of the CIIE to let people understand our chemical technologies, so at this year's event, we are highlighting our newest products and technologies in the fields of smart agriculture and green agriculture, so as to take this opportunity to introduce them to Chinese consumers," said Koji Kurodai, president of Kao Chemicals Shanghai, at the seventh CIIE running from Nov. 5 to 10 in Shanghai.
"The most direct feeling for me is the large size of the Chinese market. Our clients in southern and northern China are using very different ways of farming, so we are using this platform to learn about the different needs of different places in China, and directly connect our technologies with their needs. That's our expectation for this CIIE," said Kurodai.
He said the company will increase investment in China.
"Now we have two plants in Huludao City (of northeast China's Liaoning Province) and Jinshan District (of Shanghai). And we are considering establishing production bases in some agricultural areas in China along with the expansion of market for our agricultural products. So our growth is not limited in Shanghai, as we will make investment arrangements across China based on the needs of our business development," said Kurodai.
Japan's Kao Corporation promotes green agriculture products, technologies at CIIE
