SHANGHAI, Nov. 11, 2024 /PRNewswire/ -- As a pivotal step on its path to introduce the industry's first 100% sustainable-material tire by 2030, Goodyear unveiled an ElectricDrive Sustainable-Material (EDS) Tire at the ESG and Sustainable Development Leadership Forum held during the 7th China International Import Expo (CIIE).
Goodyear's ElectricDrive Sustainable-Material Tire: China's first ISCC mark retail tire containing over 70% sustainable-material
With the boom of electric vehicles (EVs) and world-wide focus on sustainability, the demand for high-performing, durable and sustainable-material tires has increased. Goodyear's EDS tire is engineered specifically for EVs, delivering superior wet braking and handling, reduced noise, lower rolling resistance and long mileage.
The tire is made with recycled and bio-based materials, including carbon black sourced from end-of-life tires and recycled polyester. Available on Tmall in December 2024, Goodyear's EDS tire provides EV drivers an option of high-performing tires with ISCC-certified sustainable-material. Starting from Q1 2025, consumers in other Asia Pacific markets will be able to purchase Goodyear's EDS tire.
The unwavering path to a 100% sustainable-material tire
At the CIIE forum, Nat Madarang, Goodyear Asia Pacific President reiterated Goodyear's commitment to introduce the industry's first 100% sustainable-material tire by 2030, "Goodyear has integrated corporate responsibility into its company culture. This commitment is deeply rooted within Goodyear's Corporate Responsibility framework, known as Goodyear Better Future. The framework's pillars — Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture continue to guide Goodyear's global operations."
Celebrating Goodyear's 30th anniversary in China: its sustainability story recognized by China Sustainability Tribune
2024 marks Goodyear's 30th anniversary in China. In recognition of Goodyear's efforts in advancing mobility and sustainability, Goodyear's sustainability story was honored as one of China's top 9 best practices in corporate responsibility at the ESG and Sustainability Leadership Forum.
"We are thrilled to receive this recognition," said Madarang. "Goodyear's innovative spirit places us at the forefront of this mobility revolution as we collaborate with customers and innovators alike to shape its trajectory. We eagerly anticipate what lies ahead for mobility and are excited about our contributions to advancing tire performance within this transformative landscape."
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 54 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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GOODYEAR PROGRESSES ALONG ITS PATH TO A 100% SUSTAINABLE-MATERIAL TIRE WITH THE LAUNCH OF ELECTRICDRIVE SUSTAINABLE-MATERIAL TIRE AT 2024 CIIE
GOODYEAR PROGRESSES ALONG ITS PATH TO A 100% SUSTAINABLE-MATERIAL TIRE WITH THE LAUNCH OF ELECTRICDRIVE SUSTAINABLE-MATERIAL TIRE AT 2024 CIIE
GOODYEAR PROGRESSES ALONG ITS PATH TO A 100% SUSTAINABLE-MATERIAL TIRE WITH THE LAUNCH OF ELECTRICDRIVE SUSTAINABLE-MATERIAL TIRE AT 2024 CIIE
PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.
Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.
This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.
Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.
"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."
"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."
Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.
About JB Hi-Fi
JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances.
The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.
The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.
About Vusion
Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.
More information on www.vusion.com
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Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy
