E-commerce platforms in China's Taiwan region have witnessed surging sales during the "Double 11" online shopping festival which usually lasts from late October to mid-November, with a great number of consumers enjoying the convenient shopping experience and the online shopping bonanza.
The "Double 11" online shopping festival was first initiated by Alibaba in 2009 on the mainland.
Taiwan businesses has been joining the mainland's "Double 11" online shopping festival since 2013. It has become a major annual commercial event which stimulates consumption and boosts the economy.
This year, young people in Taiwan are enthusiastic about the shopping festival, with many buying trendy clothing and innovative electronic products from the mainland with the promotional discount activities on e-commerce platforms.
"There are free shipping vouchers or discounts during the shopping festival. I buy things like clothes and bags from the mainland," said a local resident.
"I just bought a new bag and a water bottle. The shipping was very fast, and they arrived almost the next day," said another resident.
Experts say the popularity of the online shopping festival in Taiwan shows the great potential in logistics, trade, and innovative collaboration between both sides of the Taiwan Strait.
"More and more young people in Taiwan are shopping online. I believe that in such circumstances, e-commerce on both sides of the Strait should leverage their strengths to complement each other so as to deliver mutual benefits. The mainland has been at the forefront of e-commerce development with advanced platforms for purchasing goods and highly sophisticated payment systems. Both sides of the Taiwan Strait should work together to bridge gaps, eliminate trade barriers, and accelerate the development of e-commerce," said Deng Daixian, secretary-general of the Straits Economic and Cultural Interchange Association.
Taiwan consumers enjoy "Double 11" online shopping festival
