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NEW YORK, Nov. 12, 2024 /PRNewswire/ -- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker's collaboration with Hurley marks a new chapter in the brand's celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker's relationship dates back to the late 90'S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182's rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker's explosive drumming at the core of their sound, he and the band, became a cultural phenomenon.
More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker's bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.
"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We've come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."
Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.
Joey Gabbay, CEO at Bluster Alliance, Hurley's parent company, shares Barker's sentiment, adding, "to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special."
For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker's iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com – more details on the collection will be shared closer to launch.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, Latin, dance, and country.
As a producer, he has produced number one albums for Machine Gun Kelly and most recently blink-182s album One More Time, released in Fall 2023 through Columbia Records. He also just completed a blink-182 Global World Tour which kicked off headlining Coachella Music Festival 2023 in North America and wrapped in the fall of 2024. His most current producing endeavor saw him back with Machine Gun Kelly and Jelly Roll for the chart-topping Lonely Road.
Aside from drumming and producing, his first memoir through Harper Collins titled "Can I Say" was a critically acclaimed New York Times bestseller. He has a reputable collection of other business ventures, equity partnerships and brand collaborations that include his record label DTA, along with his clothing and lifestyle brands, Famous Stars and Straps and DTA clothing. He is the founder of Barker Wellness and a partner in acclaimed vegan restaurant Crossroads Kitchen. He has collaborated with brands such as DC, Zildjian Cymbals, Buster & Punch, Liquid Death, Violife and Peloton to name a few.
2024 has been an expansive year for Travis as he completed more music for blink-182, toured the world, and broadened his wellness brand with the launch of his 5K Run Travis Run while continuing to expand his diverse list of collaborations.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets, a portfolio of consumer brands that span across many points of distribution with a heavy emphasis on department store retail brands. With global retail sales over $9 billion, brands within the portfolio include Off-White, Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
Media Contact:
Caesarine Novello
Vice President, Marketing
cnovello@bluestarall.com
FOR TRAVIS BARKER
Jenni Weinman
Weinman@thecurrentco.com
Photo - https://mma.prnasia.com/media2/2551818/Hurley.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
NEW YORK, Nov. 12, 2024 /PRNewswire/ -- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker's collaboration with Hurley marks a new chapter in the brand's celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker's relationship dates back to the late 90'S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182's rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker's explosive drumming at the core of their sound, he and the band, became a cultural phenomenon.
More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker's bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.
"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We've come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."
Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.
Joey Gabbay, CEO at Bluster Alliance, Hurley's parent company, shares Barker's sentiment, adding, "to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special."
For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker's iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com – more details on the collection will be shared closer to launch.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, Latin, dance, and country.
As a producer, he has produced number one albums for Machine Gun Kelly and most recently blink-182s album One More Time, released in Fall 2023 through Columbia Records. He also just completed a blink-182 Global World Tour which kicked off headlining Coachella Music Festival 2023 in North America and wrapped in the fall of 2024. His most current producing endeavor saw him back with Machine Gun Kelly and Jelly Roll for the chart-topping Lonely Road.
Aside from drumming and producing, his first memoir through Harper Collins titled "Can I Say" was a critically acclaimed New York Times bestseller. He has a reputable collection of other business ventures, equity partnerships and brand collaborations that include his record label DTA, along with his clothing and lifestyle brands, Famous Stars and Straps and DTA clothing. He is the founder of Barker Wellness and a partner in acclaimed vegan restaurant Crossroads Kitchen. He has collaborated with brands such as DC, Zildjian Cymbals, Buster & Punch, Liquid Death, Violife and Peloton to name a few.
2024 has been an expansive year for Travis as he completed more music for blink-182, toured the world, and broadened his wellness brand with the launch of his 5K Run Travis Run while continuing to expand his diverse list of collaborations.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets, a portfolio of consumer brands that span across many points of distribution with a heavy emphasis on department store retail brands. With global retail sales over $9 billion, brands within the portfolio include Off-White, Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
Media Contact:
Caesarine Novello
Vice President, Marketing
cnovello@bluestarall.com
FOR TRAVIS BARKER
Jenni Weinman
Weinman@thecurrentco.com
Photo - https://mma.prnasia.com/media2/2551818/Hurley.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hurley Announces First Global Brand Ambassador and Collaboration with Travis Barker: A Fusion of Music, Culture, and Style
DAVOS, Switzerland, Jan. 24, 2026 /PRNewswire/ -- Leading The Charge – Turning risk into reward with a circular economy for EV batteries and critical minerals, a whitepaper released by the Ellen MacArthur Foundation during the World Economic Forum Annual Meeting 2026, marks the first integrated, actionable circular value-chain roadmap for EV batteries grounded in real-world industrial practice. It also sets a landmark milestone in the cooperation between CATL and the Foundation.
Developed with input from over 30 leading organizations across the EV battery ecosystem — including CATL, DHL, Volvo, and JLR, alongside research institutions and NGOs — the report sets out a clear, industry-informed direction for how EV batteries must be designed, used, recovered, and reintegrated to maximise value and reduce systemic risk across the value chain.
As the founding strategic partner of The Foundation's Critical Minerals Mission, CATL worked closely with The Foundation and industry peers to translate circular economy principles into practical, deployable actions grounded in real operating experience. The roadmap also supports CATL's Global Energy Circularity Commitment, including its long-term goal to decouple battery growth from virgin raw material extraction.
It highlights the opportunities a circular EV battery system can unlock across environment, economy, product, and broader value creation. By keeping batteries and their critical minerals in use across multiple lifecycles, it reduces demand for newly mined materials, lowers emissions, and supports renewable energy integration. It also increases economic value by improving material efficiency, lowering waste and operational costs, and creating new revenue streams. At the same time, it strengthens supply chain resilience and distributes economic benefits more equitably across regions, showing that a systemic, circular approach transforms potential risks into strategic, value-generating opportunities.
Five bright spots to unlock a circular EV battery system
The whitepaper identifies five interdependent actions needed to keep battery materials in high-value use and strengthen system resilience:
CATL actions already in practice
CATL is already putting these system-level actions into practice across its operations. By separating the battery from the vehicle, CATL manages batteries as centrally managed assets, increasing utilization, enabling scheduled maintenance, and ensuring predictable return at end of use. Today, CATL operates more than 1,000 passenger-vehicle and over 300 commercial-vehicle swap stations, supported by a growing ecosystem of more than 100 partners.
This system integration enables high-quality recovery at scale. CATL's recycling operations achieve recovery rates of 99.6% for nickel, cobalt, and manganese, and 96.5% for lithium, with processing capacity expanding toward 270,000 tonnes per year. In parallel, CATL is applying alternative chemistries such as sodium-ion batteries, using widely available materials and reducing lifecycle carbon emissions per kilowatt-hour by up to 60%, reinforcing circular performance across mobility, swapping, and energy storage applications.
Scaling together
Speaking at The Foundation's Leadership Briefing among CATL Jiang Li, Vice-Chairman and Board Secretary of CATL highlighted: "This report marks a major milestone in the global journey towards a circular battery economy. Circular battery systems must now be scaled across regions, industries, and applications — from EVs to energy storage — and adapted to diverse market contexts."
"As EV adoption accelerates, a circular economy for batteries and critical minerals is no longer optional — it is essential to affordability, resilience, and long-term growth while reducing environmental and social impacts," said Wen-Yu Weng, Executive Leader for Critical Minerals at the Ellen MacArthur Foundation. "EV batteries are strategic assets, and circular approaches are key to retaining their value and ensuring critical minerals never become waste. We welcome CATL's contribution and look forward to continued collaboration to help scale a truly circular battery system and support the wider energy transition."
For CATL, this agenda directly underpins its pathway to carbon neutrality — building on the achievement of carbon neutrality across all its battery plants, and its target to achieve carbon neutrality across the full value chain by 2035.
The launch of the report marks an early milestone in CATL and The Foundation's broader collaboration to accelerate circularity of critical minerals. The next phase will focus on stress-testing these approaches in real-world environments, to understand how design, use, life extension, collection, and recycling loops function together at scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL and the Ellen Macarthur Foundation Set Direction for Circular EV Batteries with Landmark Whitepaper
