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NEW YORK, Nov. 12, 2024 /PRNewswire/ -- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker's collaboration with Hurley marks a new chapter in the brand's celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker's relationship dates back to the late 90'S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182's rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker's explosive drumming at the core of their sound, he and the band, became a cultural phenomenon.
More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker's bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.
"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We've come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."
Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.
Joey Gabbay, CEO at Bluster Alliance, Hurley's parent company, shares Barker's sentiment, adding, "to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special."
For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker's iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com – more details on the collection will be shared closer to launch.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, Latin, dance, and country.
As a producer, he has produced number one albums for Machine Gun Kelly and most recently blink-182s album One More Time, released in Fall 2023 through Columbia Records. He also just completed a blink-182 Global World Tour which kicked off headlining Coachella Music Festival 2023 in North America and wrapped in the fall of 2024. His most current producing endeavor saw him back with Machine Gun Kelly and Jelly Roll for the chart-topping Lonely Road.
Aside from drumming and producing, his first memoir through Harper Collins titled "Can I Say" was a critically acclaimed New York Times bestseller. He has a reputable collection of other business ventures, equity partnerships and brand collaborations that include his record label DTA, along with his clothing and lifestyle brands, Famous Stars and Straps and DTA clothing. He is the founder of Barker Wellness and a partner in acclaimed vegan restaurant Crossroads Kitchen. He has collaborated with brands such as DC, Zildjian Cymbals, Buster & Punch, Liquid Death, Violife and Peloton to name a few.
2024 has been an expansive year for Travis as he completed more music for blink-182, toured the world, and broadened his wellness brand with the launch of his 5K Run Travis Run while continuing to expand his diverse list of collaborations.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets, a portfolio of consumer brands that span across many points of distribution with a heavy emphasis on department store retail brands. With global retail sales over $9 billion, brands within the portfolio include Off-White, Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
Media Contact:
Caesarine Novello
Vice President, Marketing
cnovello@bluestarall.com
FOR TRAVIS BARKER
Jenni Weinman
Weinman@thecurrentco.com
Photo - https://mma.prnasia.com/media2/2551818/Hurley.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
NEW YORK, Nov. 12, 2024 /PRNewswire/ -- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker's collaboration with Hurley marks a new chapter in the brand's celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker's relationship dates back to the late 90'S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182's rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker's explosive drumming at the core of their sound, he and the band, became a cultural phenomenon.
More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker's bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.
"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We've come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."
Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.
Joey Gabbay, CEO at Bluster Alliance, Hurley's parent company, shares Barker's sentiment, adding, "to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special."
For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker's iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com – more details on the collection will be shared closer to launch.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, Latin, dance, and country.
As a producer, he has produced number one albums for Machine Gun Kelly and most recently blink-182s album One More Time, released in Fall 2023 through Columbia Records. He also just completed a blink-182 Global World Tour which kicked off headlining Coachella Music Festival 2023 in North America and wrapped in the fall of 2024. His most current producing endeavor saw him back with Machine Gun Kelly and Jelly Roll for the chart-topping Lonely Road.
Aside from drumming and producing, his first memoir through Harper Collins titled "Can I Say" was a critically acclaimed New York Times bestseller. He has a reputable collection of other business ventures, equity partnerships and brand collaborations that include his record label DTA, along with his clothing and lifestyle brands, Famous Stars and Straps and DTA clothing. He is the founder of Barker Wellness and a partner in acclaimed vegan restaurant Crossroads Kitchen. He has collaborated with brands such as DC, Zildjian Cymbals, Buster & Punch, Liquid Death, Violife and Peloton to name a few.
2024 has been an expansive year for Travis as he completed more music for blink-182, toured the world, and broadened his wellness brand with the launch of his 5K Run Travis Run while continuing to expand his diverse list of collaborations.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets, a portfolio of consumer brands that span across many points of distribution with a heavy emphasis on department store retail brands. With global retail sales over $9 billion, brands within the portfolio include Off-White, Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
Media Contact:
Caesarine Novello
Vice President, Marketing
cnovello@bluestarall.com
FOR TRAVIS BARKER
Jenni Weinman
Weinman@thecurrentco.com
Photo - https://mma.prnasia.com/media2/2551818/Hurley.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hurley Announces First Global Brand Ambassador and Collaboration with Travis Barker: A Fusion of Music, Culture, and Style
Enhances scalable EPMS capabilities, strengthens hyperscale data center offering, and establishes a strategic foundation for Latin American growth.
- The deal expands AZZO's ability to deliver standardized EPMS across multi-site, mission-critical portfolios
- Qubits Energy brings proven expertise in deploying energy systems for hyperscale data centers and colocation providers
- Integration with AZZO's EnergyX® platform creates a unified solution for monitoring, control, and energy optimization
- The acquisition enhances automation capabilities through AI-enabled engineering and deployment
- AZZO gains an immediate operational footprint in Latin America via Qubits Energy's Colombia presence
- The combined business is positioned to support rapid global growth in data center and digital infrastructure markets
- The transaction strengthens AZZO's position in mission-critical infrastructure, where reliability and scalability are essential
NASHVILLE, Tenn., April 6, 2026 /PRNewswire/ -- AZZO, a leading energy technology and services company, today announced the acquisition of Qubits Energy, a specialist in Electrical Power Management Systems (EPMS), advanced automation, and energy management solutions for data centers and other mission-critical facilities.
The acquisition expands AZZO's ability to deliver standardized, high-performance energy management systems across global data center and critical infrastructure portfolios, while establishing a strategic foothold in Latin America.
Qubits Energy, headquartered in Nashville, Tennessee, has built a strong reputation for delivering EPMS across large, distributed environments. Its engineering-led approach enables rapid deployment, consistency across sites, and high operational reliability.
By integrating Qubits Energy's capabilities into its EnergyX® platform, AZZO will deliver a unified architecture for monitoring, automation, and control across complex energy environments. This integration enhances AZZO's ability to support customers operating at scale specifically in high-growth sectors such as data centers.
Qubits Energy brings established relationships with hyperscale data center owners and major colocation providers, supporting environments where uptime, scalability, and speed of deployment are critical. These capabilities complement AZZO's EnergyX® platform and lifecycle services, positioning the combined organization to deliver consistent energy management systems across global portfolios, support rapid expansion of data center infrastructure in North America, and improve operational efficiency and reliability at scale.
The acquisition also provides AZZO with an established operational presence in Colombia, creating a foundation for growth across Latin America, a region experiencing increasing demand for digital infrastructure and energy resilience. This presence enables local engineering and delivery capabilities, supports global customers expanding into LATAM markets, and allows for scalable deployment of EnergyX® solutions across emerging data center hubs.
James DiLiberto, CEO of AZZO, said:
"Data center growth is accelerating globally, driving demand for standardized, scalable energy management solutions. Qubits Energy has demonstrated the ability to deliver these systems across complex, multi-site environments. By combining their expertise with AZZO's EnergyX® platform and lifecycle services, we can offer a unified solution to support the next generation of mission-critical infrastructure."
Ivan Ospina, CEO of Qubits Energy, added:
"Joining AZZO enables us to expand our reach and deliver our EPMS and automation capabilities on a global scale. Together, we are well positioned to provide intelligent, standardized energy systems to some of the world's most demanding data center environments."
Qubits Energy's team and solutions will be integrated into AZZO immediately. AZZO plans to accelerate investment in AI-driven automation and mission-critical services within its EnergyX® platform.
About AZZO
AZZO is an energy technology and services company that helps customers manage complex energy ecosystems. With over 20 years of experience, AZZO specializes in microgrids and energy management for critical infrastructure. Its EnergyX® platform provides real-time visibility, control, and analytics to deliver energy resilience, improved economics, and operational flexibility. For more information, please visit www.azzo.com.
About Qubits Energy
Qubits Energy delivers standardized Electrical Power Management Systems (EPMS) for mission-critical facilities, with a focus on multi-site data center environments. Its engineering-led approach and automation capabilities enable consistent, high-performance implementations across global portfolios. For more information, please visit www.qubitsenergy.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
AZZO Acquires Qubits Energy to Deliver Scalable Energy & Power Management for Data Centers and Other Mission-Critical Facilities
AZZO Acquires Qubits Energy to Deliver Scalable Energy & Power Management for Data Centers and Other Mission-Critical Facilities
